{"full_forms":[{"form_id":"Rf8b5U","live_form_versions":[{"form_id":"Rf8b5U","form_version_id":29005621,"name":"Default Popup","form_type":"POPUP","channel_type":"WEB","form_type_direction":null,"update_timestamp":1792079185,"allocation":1.0,"id":29005621,"data":{"styling":{"preset_size":false,"input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":56,"placeholder_color":"#000000","border":{"default_color":"#000000"},"font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":400,"font_size":"20px","custom_company_font_id":1202934,"form_input_text_color":"#000000"},"size":850,"minimum_height":640,"dismiss_button_styles":{"size":32,"x_stroke":1.5,"xColor":"rgba(0,0,0)","border_color":"rgba(255,255,255,0)","background_color":"rgba(255,255,255,0)","margin":{"top":8,"left":8,"right":8,"bottom":8}},"margin":{"top":0,"bottom":0,"left":0,"right":0},"border_radius":0,"padding":{"top":0,"bottom":0,"left":0,"right":0},"is_max_width":true,"rich_text_styles":{"body":{"text_alignment":"left"}},"custom_css":{"enabled":false},"drop_shadow":{"enabled":true,"blur":30,"color":"rgba(0,0,0,0.7)"},"overlay_color":"rgba(0,0,0,0.7)"},"independent_triggers":false,"side_image":{"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1}},"position":1}},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M503WQ370GPB5CHMWGH61EZH","form_version_id":29005621,"position":0,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":"Survey","parent_view_id":null,"columns":[{"column_id":"01M503WQ6T8Q1A675Z0MM6JCRE","view_id":"01M503WQ370GPB5CHMWGH61EZH","position":0,"data":{},"rows":[{"row_id":"01M503WQ6YAYE4B542FSBYF21Q","column_id":"01M503WQ6T8Q1A675Z0MM6JCRE","position":0,"data":{},"components":[{"component_id":"01M503WQ72D7DSR83FWQ6C9M16","row_id":"01M503WQ6YAYE4B542FSBYF21Q","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":30,"bottom":8}},"content":{"html":"

\u200bDon't miss out

\u200b

The Items in Your Cart Are Going Fast

\u200b

"}},"action":null}]},{"row_id":"01M503WQ765YVQA8G4AH1ANTFY","column_id":"01M503WQ6T8Q1A675Z0MM6JCRE","position":1,"data":{},"components":[{"component_id":"01M503WQ7GD3K13GGK6HVWESF4","row_id":"01M503WQ765YVQA8G4AH1ANTFY","component_type":"BUTTON","data":{"content":"See My Cart","meta_fields":[{"field_id":"$source","value":"Retail_CartRecovery"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":300,"color":"rgba(255,255,255,1)","font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":50,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"left":30,"right":30,"top":5,"bottom":5},"background_color":"rgba(0,0,0)","alignment":"left"},"device_type":"ALL"},"action":{"action_id":"01M503WQ7A8V2BCMN1ZN9RHTE2","action_type":"REDIRECT_TO_URL","data":{"redirect_url":"https://store.moma.org/cart","to_phone_number":"40376"},"view_id":"01M503WQ370GPB5CHMWGH61EZH","list_id":null}}]},{"row_id":"01M503WQ7MMS8FM1V4TC2EC3CC","column_id":"01M503WQ6T8Q1A675Z0MM6JCRE","position":2,"data":{},"components":[{"component_id":"01M503WQ7ZKXBZZE247NM1EGJ0","row_id":"01M503WQ7MMS8FM1V4TC2EC3CC","component_type":"BUTTON","data":{"content":"Keep Shopping","meta_fields":[{"field_id":"$source","value":"Retail_CartRecovery"}],"styling":{"full_width":false,"text_styles":{"font_size":"16px","color":"#1A1A1A","font_weight":300,"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","custom_company_font_id":null,"font_style":"normal","text_decoration":"underline"},"specify_hover_background_color":false,"height":"auto","padding_top":4,"padding_bottom":4,"background_color":"rgba(255,255,255,1)","border_radius":0,"border_style":"none","border_width":0,"border_color":"rgba(0,0,0,0.13)","padding_left":30,"padding_right":30,"padding":{"left":0,"right":254,"top":10,"bottom":10}},"violations":[]},"action":{"action_id":"01M503WQ7R619824SGDXTXM3R9","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M503WQ370GPB5CHMWGH61EZH","list_id":null}}]}]},{"column_id":"01M503WQ83WHFX5BSRAXDS65Q6","view_id":"01M503WQ370GPB5CHMWGH61EZH","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"Desktop_5-1 (compressed)","url":"https://d3k81ch9hvuctc.cloudfront.net/company/UMTXHk/images/2f9de886-64ee-4e04-931b-bfbf09405d0d.jpeg","width":1298,"height":1948,"format":"jpeg","size":74841,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"Reloading Your Cart","position":"cover","alignment":"center","vertical_alignment":"center"}}},"rows":[]}]},{"view_id":"01M503WQ3FZF7DC1WDA3XPR13E","form_version_id":29005621,"position":1,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M503WQ87K0PJEN3TDP6HJQNN","view_id":"01M503WQ3FZF7DC1WDA3XPR13E","position":0,"data":{},"rows":[{"row_id":"01M503WQ8BTQDYXC5R9JS2K4WZ","column_id":"01M503WQ87K0PJEN3TDP6HJQNN","position":0,"data":{},"components":[{"component_id":"01M503WQ8FF2NNGXJ05FAJWKGV","row_id":"01M503WQ8BTQDYXC5R9JS2K4WZ","component_type":"IMAGE","data":{"styling":{"full_width":false,"alignment":"center","text_styles":{},"width":164,"padding":{"left":0,"right":0,"top":8,"bottom":8}},"image":{"name":"logo placeholder","url":"https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/26ad4ae7-ef6e-47f9-b61b-3d856461882f.png","width":650,"height":112,"format":"png","size":4911},"alt_text":"logo"},"action":null}]},{"row_id":"01M503WQ8KP3ADHY5HFB7CKTGG","column_id":"01M503WQ87K0PJEN3TDP6HJQNN","position":1,"data":{},"components":[{"component_id":"01M503WQ8PZ0MES7RM732KQ71N","row_id":"01M503WQ8KP3ADHY5HFB7CKTGG","component_type":"TEXT","data":{"content":{"html":"

YOU'VE GOT 10% OFF

"},"styling":{"padding":{"left":80,"right":80,"top":8,"bottom":8}}},"action":null}]},{"row_id":"01M503WQ8TA1N1V8JGDRAA8XEP","column_id":"01M503WQ87K0PJEN3TDP6HJQNN","position":2,"data":{},"components":[{"component_id":"01M503WQ8YBTFMF8G6Z5RP5WFJ","row_id":"01M503WQ8TA1N1V8JGDRAA8XEP","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":0,"right":0,"bottom":16}},"content":{"html":"

on your first order

"}},"action":null}]},{"row_id":"01M503WQ928KK5EHVJZN3TH9VB","column_id":"01M503WQ87K0PJEN3TDP6HJQNN","position":3,"data":{},"components":[{"component_id":"01M503WQ95DX8XSPMSEGMXN9JV","row_id":"01M503WQ928KK5EHVJZN3TH9VB","component_type":"EMAIL","data":{"field_id":"$email","required":true,"placeholder":"Email","styling":{"text_styles":{},"padding":{"bottom":8,"left":180,"right":180,"top":8}},"label":"Email","show_label":false},"action":null}]},{"row_id":"01M503WQ99XX7E0RMV3297W7CT","column_id":"01M503WQ87K0PJEN3TDP6HJQNN","position":4,"data":{},"components":[{"component_id":"01M503WQ9DH4P4E64Y8Y1G8HAN","row_id":"01M503WQ99XX7E0RMV3297W7CT","component_type":"BUTTON","data":{"content":"Claim discount","meta_fields":[{"field_id":"$source","value":"Recreation: Cart Recovery"}],"styling":{"specify_hover_background_color":false,"full_width":true,"text_styles":{"font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_size":"24px","font_weight":"700"},"height":64,"padding_top":0,"padding_bottom":0,"border_style":"none","border_width":2,"border_radius":0,"padding":{"left":180,"right":180,"top":8,"bottom":8},"background_color":"rgba(0,0,0)"}},"action":{"action_id":"01M503WQ3Z58TJA999053024RC","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M503WQ3Q7ZGTVXZDGFY882FM","list_id":"W7KBSB"}}]}]},{"column_id":"01M503WQ9HHWWHSMD7NMVP4YNN","view_id":"01M503WQ3FZF7DC1WDA3XPR13E","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1}},"rows":[]}]},{"view_id":"01M503WQ3Q7ZGTVXZDGFY882FM","form_version_id":29005621,"position":2,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M503WQ9MPFH07222VCFYGM69","view_id":"01M503WQ3Q7ZGTVXZDGFY882FM","position":0,"data":{},"rows":[{"row_id":"01M503WQ9R4KC5A5RE1EHSZKGW","column_id":"01M503WQ9MPFH07222VCFYGM69","position":0,"data":{},"components":[{"component_id":"01M503WQ9W33MS0EAKRZ00KZN7","row_id":"01M503WQ9R4KC5A5RE1EHSZKGW","component_type":"IMAGE","data":{"styling":{"full_width":false,"alignment":"center","text_styles":{},"width":164,"padding":{"left":0,"right":0,"top":8,"bottom":8}},"image":{"name":"logo placeholder","url":"https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/26ad4ae7-ef6e-47f9-b61b-3d856461882f.png","width":650,"height":112,"format":"png","size":4911},"alt_text":"logo"},"action":null}]},{"row_id":"01M503WQA03P6WV64YT0QAXYYD","column_id":"01M503WQ9MPFH07222VCFYGM69","position":1,"data":{},"components":[{"component_id":"01M503WQA4JH37D4WWXS4H66GZ","row_id":"01M503WQA03P6WV64YT0QAXYYD","component_type":"TEXT","data":{"content":{"html":"

THANKS FOR SIGNING UP

"},"styling":{"padding":{"left":0,"right":0,"top":8,"bottom":8}}},"action":null}]},{"row_id":"01M503WQA8J7FXPPA71668QCRW","column_id":"01M503WQ9MPFH07222VCFYGM69","position":2,"data":{},"components":[{"component_id":"01M503WQACF3Y5J7001FMZ8F9J","row_id":"01M503WQA8J7FXPPA71668QCRW","component_type":"TEXT","data":{"styling":{"padding":{"top":8,"left":0,"right":0,"bottom":8}},"content":{"html":"

check your inbox for your discount code

"}},"action":null}]},{"row_id":"01M503WQAGWJVGVSCHEC1EYWY1","column_id":"01M503WQ9MPFH07222VCFYGM69","position":3,"data":{},"components":[{"component_id":"01M503WQAKAJ9CD6GMVA100A84","row_id":"01M503WQAGWJVGVSCHEC1EYWY1","component_type":"BUTTON","data":{"styling":{"full_width":true,"text_styles":{"font_size":"24px","font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":"700"},"specify_hover_background_color":false,"height":64,"padding_top":0,"padding_bottom":0,"background_color":"rgba(0,0,0)","border_radius":0,"padding":{"left":180,"right":180,"top":8,"bottom":8}},"content":"Go to inbox","meta_fields":[{"field_id":"$source","value":"Recreation: Cart Recovery"}]},"action":{"action_id":"01M503WQ63KN392GY25AA9R68D","action_type":"REDIRECT_TO_INBOX","data":{"to_phone_number":"40376"},"view_id":"01M503WQ3Q7ZGTVXZDGFY882FM","list_id":null}}]},{"row_id":"01M503WQAQ1PRY340M7SVBGP11","column_id":"01M503WQ9MPFH07222VCFYGM69","position":4,"data":{},"components":[{"component_id":"01M503WQAVGSQ2DBSPR900ZTVE","row_id":"01M503WQAQ1PRY340M7SVBGP11","component_type":"BUTTON","data":{"styling":{"full_width":true,"text_styles":{"font_size":"20px","font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":"400","color":"rgba(0,0,0)"},"specify_hover_background_color":false,"height":56,"padding_top":0,"padding_bottom":0,"padding":{"left":180,"right":180,"top":8,"bottom":8},"border_radius":0,"border_style":"solid","border_width":1,"border_color":"rgba(0,0,0)","background_color":"rgba(0,0,0,0)"},"content":"Keep shopping","meta_fields":[{"field_id":"$source","value":"Recreation: Cart Recovery"}],"dismissed_alerts":["d590f5d9cfdd4aa692ad49c55ab52d1a"]},"action":{"action_id":"01M503WQ6A4PYQ43YBJC5B156M","action_type":"REDIRECT_TO_INBOX","data":{"to_phone_number":"40376"},"view_id":"01M503WQ3Q7ZGTVXZDGFY882FM","list_id":null}}]}]},{"column_id":"01M503WQAZX82DTM758GY337KT","view_id":"01M503WQ3Q7ZGTVXZDGFY882FM","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1}},"rows":[]}]}],"trigger_groups":[{"trigger_group_id":"01M503WQB27B2WAEBN6HBV76KT","form_version_id":29005621,"triggers":[{"trigger_id":"01M503WQBABE8J1D8JKFXVKNWF","trigger_group_id":"01M503WQB27B2WAEBN6HBV76KT","data":{"value":false},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01M503WQBES526XDX6CJ1NPMXR","trigger_group_id":"01M503WQB27B2WAEBN6HBV76KT","data":{"value":1},"trigger_type":"COOKIE_TIMEOUT"},{"trigger_id":"01M503WQBJK2QECKHK94J6S0PV","trigger_group_id":"01M503WQB27B2WAEBN6HBV76KT","data":{"value":true},"trigger_type":"EXIT_INTENT"},{"trigger_id":"01M503WQBPN1GVT3FJCZB8XRNQ","trigger_group_id":"01M503WQB27B2WAEBN6HBV76KT","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"},{"trigger_id":"01M503WQBSESNMXBFKVJ6S7769","trigger_group_id":"01M503WQB27B2WAEBN6HBV76KT","data":{"value":{"whitelist":["*https://store.moma.org/*"]}},"trigger_type":"URL_PATH_PATTERNS"},{"trigger_id":"01M503WQBXEKV4BKH0D4FJA137","trigger_group_id":"01M503WQB27B2WAEBN6HBV76KT","data":{"value":{"cart_items":{"comparator":">","value":1}}},"trigger_type":"CART_CONTENT"},{"trigger_id":"01M503WQC00MJ7C6DQ8E42E35C","trigger_group_id":"01M503WQB27B2WAEBN6HBV76KT","data":{"value":2},"trigger_type":"PAGE_VISITS"}],"SUPPRESS_SUCCESS_FORM":{"value":false},"COOKIE_TIMEOUT":{"value":1},"EXIT_INTENT":{"value":true},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"},"URL_PATH_PATTERNS":{"value":{"whitelist":["*https://store.moma.org/*"]}},"CART_CONTENT":{"value":{"cart_items":{"comparator":">","value":1}}},"PAGE_VISITS":{"value":2}}],"form_entity_form_view_dependencies":[]}],"name":"Retail_CartRecovery","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"dfc83804927f42f6b5439c5b122d820b","alert_id":"unreachableSteps","dismissed":"2026-10-14T15:10:15.644328+00:00"}]},{"form_id":"UUHuck","live_form_versions":[{"form_id":"UUHuck","form_version_id":26945517,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1782424592,"allocation":1.0,"id":26945517,"data":{"styling":{"padding":{"top":0,"right":0,"bottom":0,"left":0},"preset_size":true,"is_max_width":true,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"rgba(255,255,255,1)","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648,"placeholder_color":"#FFFFFF","form_input_text_color":"#FFFFFF","color":"#FFFFFF","font_size":"18px","height":48},"input_background_color":"rgba(68,68,68,1)","border":{"default_color":"rgba(255,255,255,1)","active_color":"rgba(255,255,255,1)"}},"size":600,"minimum_height":96,"border_radius":0,"border_width":0,"border_style":"solid","is_full_page_embed":false,"rich_text_styles":{"body":{"font_size":"16px","font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642},"link":{"color":"#000001"}},"background_image":null,"border_color":"#FFFFFF"},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KW0CJ91M6FABHAQFFS9G4VW3","form_version_id":26945517,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW0CJ93432MZ2T0AVHVT7PA2","view_id":"01KW0CJ91M6FABHAQFFS9G4VW3","position":0,"data":{},"rows":[{"row_id":"01KW0CJ938B68SXRB66T566EQG","column_id":"01KW0CJ93432MZ2T0AVHVT7PA2","position":0,"data":{},"components":[{"component_id":"01KW0CJ93CBJH2R5WNYN043P5C","row_id":"01KW0CJ938B68SXRB66T566EQG","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(68,68,68,1)","padding":{"left":0,"right":0,"top":24,"bottom":8}},"content":{"html":"

Art and ideas in your inbox

"}},"action":null}]},{"row_id":"01KW0CJ93FTWT1G8ZSM1RS6QA3","column_id":"01KW0CJ93432MZ2T0AVHVT7PA2","position":1,"data":{},"components":[{"component_id":"01KW0CJ93KYZAQRRGRZBMDKY7Z","row_id":"01KW0CJ93FTWT1G8ZSM1RS6QA3","component_type":"EMAIL","data":{"placeholder":"Your email","required":true,"field_id":"$email","styling":{"text_styles":{},"padding":{"left":0,"right":0,"top":24,"bottom":24},"block_background_color":"rgba(68,68,68,1)"},"label":"Email","show_label":false,"device_type":"ALL"},"action":null},{"component_id":"01KW0CJ93QTPBWFF5YHDAJNDVS","row_id":"01KW0CJ93FTWT1G8ZSM1RS6QA3","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"museum_optin_main","value":"TRUE"},{"value":"web_globalfooter","field_id":"museum_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":null,"color":"rgba(68,68,68,1)"},"border_style":"none","border_width":3,"height":48,"padding_top":0,"padding_bottom":0,"border_radius":0,"padding":{"left":0,"right":0,"top":24,"bottom":24},"drop_shadow":{"enabled":false,"color":"rgba(255,255,255,1)","x":0,"y":4,"blur":0},"background_color":"rgba(255,255,255,1)","block_background_color":"rgba(68,68,68,1)","border_color":"rgba(255,255,255,1)"}},"action":{"action_id":"01KW0CJ924MCDCZ67ZWXC1M1EQ","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KW0CJ91XPAGD3P305NATWX17","list_id":"TDGU8V"}}]}]}]},{"view_id":"01KW0CJ91XPAGD3P305NATWX17","form_version_id":26945517,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW0CJ93VARA3JGHHF1BASVWA","view_id":"01KW0CJ91XPAGD3P305NATWX17","position":0,"data":{},"rows":[{"row_id":"01KW0CJ93ZS0W09FECH2D9CKY2","column_id":"01KW0CJ93VARA3JGHHF1BASVWA","position":0,"data":{},"components":[{"component_id":"01KW0CJ943JCMBT61V9N3Z57FH","row_id":"01KW0CJ93ZS0W09FECH2D9CKY2","component_type":"TEXT","data":{"content":{"html":"

Art and ideas in your inbox

"},"styling":{"block_background_color":"rgba(68,68,68,1)","padding":{"left":0,"right":0,"top":24,"bottom":8}}},"action":null}]},{"row_id":"01KW0CJ946P953P2CHFR0XHRY5","column_id":"01KW0CJ93VARA3JGHHF1BASVWA","position":1,"data":{},"components":[{"component_id":"01KW0CJ94AR3EV1FD2K3D31WAP","row_id":"01KW0CJ946P953P2CHFR0XHRY5","component_type":"TEXT","data":{"content":{"html":"

You are now subscribed.

"},"styling":{"block_background_color":"rgba(68,68,68,1)","padding":{"left":0,"right":0,"top":37,"bottom":37}}},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01KW0CJ94E4BZDVSPV1FED3KB4","form_version_id":26945517,"triggers":[]}],"form_entity_form_view_dependencies":[]}],"name":"PROD_www_footer_newsletter","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"0ad0d5e8b63e4839bd933f7fbeab44ec","alert_id":"embed","dismissed":"2026-06-09T08:53:12.913984+00:00"}]},{"form_id":"YgqRG9","live_form_versions":[{"form_id":"YgqRG9","form_version_id":29290805,"name":"Default Popup","form_type":"POPUP","channel_type":"WEB","form_type_direction":null,"update_timestamp":1793220265,"allocation":1.0,"id":29290805,"data":{"styling":{"preset_size":false,"input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":56,"placeholder_color":"#000000","border":{"default_color":"#000000"},"font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":400,"font_size":"20px","custom_company_font_id":1202934,"form_input_text_color":"#000000","text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":1980529,"font_size":"16px","height":45}},"size":850,"minimum_height":640,"dismiss_button_styles":{"size":32,"x_stroke":1.5,"xColor":"rgba(0,0,0)","border_color":"rgba(255,255,255,0)","background_color":"rgba(255,255,255,0)","margin":{"top":8,"left":8,"right":8,"bottom":8}},"margin":{"top":0,"bottom":0,"left":0,"right":0},"border_radius":0,"padding":{"top":0,"bottom":0,"left":0,"right":0},"is_max_width":true,"overlay_color":"rgba(0,0,0,0.7)","rich_text_styles":{"body":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":1980529}},"drop_shadow":{"enabled":true,"blur":30,"color":"rgba(0,0,0,0.7)"}},"ignore_overlay_dismissal":{"mobile":false,"desktop":false},"independent_triggers":true,"side_image":{"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1}},"position":1}},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M624493KYS0H2EVYBFVWJYER","form_version_id":29290805,"position":0,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":"Email Opt-in","parent_view_id":null,"columns":[{"column_id":"01M624496D0P7RSXEW2ZE0QBWF","view_id":"01M624493KYS0H2EVYBFVWJYER","position":0,"data":{},"rows":[{"row_id":"01M624496GV77S348HJJTGJK6T","column_id":"01M624496D0P7RSXEW2ZE0QBWF","position":0,"data":{},"components":[{"component_id":"01M624496KJZS3G6HX4WPMFTB9","row_id":"01M624496GV77S348HJJTGJK6T","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":30,"bottom":0}},"content":{"html":"

Welcome to MoMA Design Store!

\u200b

Enjoy 10% Off*

\u200b

"}},"action":null}]},{"row_id":"01M624496PSY2E76Q1D0WPBS3T","column_id":"01M624496D0P7RSXEW2ZE0QBWF","position":1,"data":{},"components":[{"component_id":"01M624496SS4RN30JZAB1GJ5J9","row_id":"01M624496PSY2E76Q1D0WPBS3T","component_type":"EMAIL","data":{"styling":{"text_styles":{},"padding":{"left":30,"right":30,"top":10,"bottom":10}},"field_id":"$email","required":true,"label":"Email Address","placeholder":"Email Address","show_label":false,"animation":{"type":"none","duration":600,"delay":0,"easing":"ease-out","repeat":false}},"action":null}]},{"row_id":"01M624496W6TD2799EKTBSG8BQ","column_id":"01M624496D0P7RSXEW2ZE0QBWF","position":2,"data":{},"components":[{"component_id":"01M624496YZVWDTF2SZC9NB14W","row_id":"01M624496W6TD2799EKTBSG8BQ","component_type":"BUTTON","data":{"content":"Claim Your Offer","meta_fields":[{"value":"TRUE","field_id":"retail_optin_store_text"},{"value":"wknd_entrance","field_id":"retail_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"14px","font_weight":300,"font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":45,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"top":10,"left":30,"right":30,"bottom":10},"background_color":"rgba(0,0,0,1)","border_color":"rgba(255,255,255,1)"}},"action":{"action_id":"01M624493ZPH8BMVG09PA5VQX1","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M624493S3C7W30RN7258QAGZ","list_id":"TDGU8V"}}]},{"row_id":"01M6244971FQJACQZ773Y9TR7T","column_id":"01M624496D0P7RSXEW2ZE0QBWF","position":3,"data":{},"components":[{"component_id":"01M6244978TDRRHNN9Z1MDRDAT","row_id":"01M6244971FQJACQZ773Y9TR7T","component_type":"BUTTON","data":{"content":"No thanks","meta_fields":[{"field_id":"$source","value":"Retail_Entrance"}],"styling":{"full_width":true,"text_styles":{"font_size":"16px","color":"#1A1A1A","font_weight":300,"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","custom_company_font_id":null,"font_style":"normal","text_decoration":"underline"},"specify_hover_background_color":false,"height":"auto","padding_top":4,"padding_bottom":4,"background_color":"rgba(255,255,255,1)","border_radius":0,"border_style":"none","border_width":0,"border_color":"rgba(0,0,0,0.13)","padding_left":30,"padding_right":30,"padding":{"left":0,"right":288,"top":10,"bottom":10}},"violations":[]},"action":{"action_id":"01M62449740W2PGADK1AD92Q0A","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M624493KYS0H2EVYBFVWJYER","list_id":null}}]},{"row_id":"01M624497BBJ7Z59VQ0C8BZ8D0","column_id":"01M624496D0P7RSXEW2ZE0QBWF","position":4,"data":{},"components":[{"component_id":"01M624497EDA2DAAEE7T7HMDH3","row_id":"01M624497BBJ7Z59VQ0C8BZ8D0","component_type":"TEXT","data":{"content":{"html":"

*Exclusions apply. Valid for your first purchase of $100 or more. By entering your email, you agree to receive updates and offers from MoMA Design Store, MoMA news, and Membership updates. You can unsubscribe at any time.

"},"styling":{"padding":{"left":30,"right":30,"top":10,"bottom":0}}},"action":null}]}]},{"column_id":"01M624497HGKHQVJSZM0PVJMKG","view_id":"01M624493KYS0H2EVYBFVWJYER","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"812590_179803_811547_full (compressed)","url":"https://cdn.klaviyomail.com/company/UMTXHk/images/fc1a7f33-cf0e-4033-8e62-05babbf498a6.jpeg","width":1648,"height":2443,"format":"jpeg","size":155750,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"","position":"cover","alignment":"center","vertical_alignment":"center"}}},"rows":[]}]},{"view_id":"01M624493S3C7W30RN7258QAGZ","form_version_id":29290805,"position":1,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"is_max_width":true,"size":450,"border_radius":6}},"name":"Text Opt-In","parent_view_id":null,"columns":[{"column_id":"01M624497M6EZ5MWHJ5466P2BT","view_id":"01M624493S3C7W30RN7258QAGZ","position":0,"data":{},"rows":[{"row_id":"01M624497PM5JVTHC5T5V5AWBX","column_id":"01M624497M6EZ5MWHJ5466P2BT","position":0,"data":{},"components":[{"component_id":"01M624497S9HHMYWF72XWWGX3A","row_id":"01M624497PM5JVTHC5T5V5AWBX","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":25,"bottom":0}},"content":{"html":"

Let's stay in touch.

\u200b

Claim Your 10% Off*

\u200b

"}},"action":null}]},{"row_id":"01M624497WJ5CCC25MBFTKP5SW","column_id":"01M624497M6EZ5MWHJ5466P2BT","position":1,"data":{},"components":[{"component_id":"01M624497YQYSY5HEYCA09FS5D","row_id":"01M624497WJ5CCC25MBFTKP5SW","component_type":"PHONE_NUMBER","data":{"field_id":"$phone_number","required":false,"label":"Phone Number","placeholder":"Phone Number","channel_settings":{"sms":{"consent_type":"PROMOTIONAL_ONLY"},"whats_app":{"consent_type":null}},"is_updating_s_m_s_consent":true,"show_label":false,"styling":{"text_styles":{},"padding":{"left":29,"right":30,"top":10,"bottom":10}}},"action":null}]},{"row_id":"01M6244981BQGXYFSJY74HHSYC","column_id":"01M624497M6EZ5MWHJ5466P2BT","position":2,"data":{},"components":[{"component_id":"01M6244983K3BQ9KGXVBDHZX9Z","row_id":"01M6244981BQGXYFSJY74HHSYC","component_type":"SMS_DISCLOSURE","data":{"content":{"html":"

By signing up for texts, you agree to receive automated recurring marketing (including cart reminders) and support messages from MoMA Design Store. You also accept the Terms and Privacy. Consent is not a condition of purchase. Msg frequency varies. Msg & data rates may apply. Text STOP to unsubscribe.

","privacy_policy_url":"[link]","compliance_company_name":"[company name]","terms_of_service_url":"[link]"},"channels":["sms"],"styling":{"text_styles":{"text":{"font_size":null,"color":null,"font_family":null},"link":{"font_size":null,"color":null,"font_family":null}},"hidden":false,"padding":{"left":30,"right":30,"top":10,"bottom":10}},"dismissed_alerts":["0ac71bd8483c474faf196c6b45a813f5"]},"action":null}]},{"row_id":"01M62449866Q7CAXGDWA6YTFZS","column_id":"01M624497M6EZ5MWHJ5466P2BT","position":3,"data":{},"components":[]},{"row_id":"01M62449890RTHPZWBAQ5Z50EB","column_id":"01M624497M6EZ5MWHJ5466P2BT","position":4,"data":{},"components":[{"component_id":"01M624498B9852CR79HX8KPN2P","row_id":"01M62449890RTHPZWBAQ5Z50EB","component_type":"BUTTON","data":{"content":"Activate 10% Off","meta_fields":[{"value":"TRUE","field_id":"retail_optin_sms"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":300,"color":"rgba(255,255,255,1)","font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":50,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"left":30,"right":30,"top":5,"bottom":5},"background_color":"rgba(0,0,0)","alignment":"left"},"device_type":"ALL"},"action":{"action_id":"01M624495XHV39F855MRK2KFSY","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M6244949KE4QYSGTHWMWEG2A","list_id":"SpDxEW"}}]},{"row_id":"01M624498E67MK26H8BKP5DZYQ","column_id":"01M624497M6EZ5MWHJ5466P2BT","position":5,"data":{},"components":[{"component_id":"01M624498HDGFBGHQ97AFCT6JD","row_id":"01M624498E67MK26H8BKP5DZYQ","component_type":"BUTTON","data":{"content":"No thanks","meta_fields":[{"field_id":"$source","value":"Recreation: Email + Type Text Opt In (10% Off)"}],"styling":{"full_width":true,"text_styles":{"font_size":"16px","color":"#1A1A1A","font_weight":300,"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","custom_company_font_id":null,"font_style":"normal","text_decoration":"underline"},"specify_hover_background_color":false,"height":"auto","padding_top":4,"padding_bottom":4,"background_color":"rgba(255,255,255,1)","border_radius":0,"border_style":"none","border_width":0,"border_color":"rgba(0,0,0,0.13)","padding_left":30,"padding_right":30,"padding":{"left":0,"right":288,"top":10,"bottom":10}},"violations":[]},"action":{"action_id":"01M6244944C7GEJVAJ4E1A3PKY","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M624493S3C7W30RN7258QAGZ","list_id":null}}]},{"row_id":"01M624498KVRGCMXKBHJ42DD7B","column_id":"01M624497M6EZ5MWHJ5466P2BT","position":6,"data":{},"components":[{"component_id":"01M624498PDZNSMVMFF553TBSC","row_id":"01M624498KVRGCMXKBHJ42DD7B","component_type":"TEXT","data":{"content":{"html":"

*Exclusions apply. Valid for your first purchase of $100 or more.

"},"styling":{"padding":{"left":30,"right":65,"top":10,"bottom":10}}},"action":null}]}]},{"column_id":"01M624498S2EVG33C6MBKWB3F6","view_id":"01M624493S3C7W30RN7258QAGZ","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"812590_179803_811547_full (compressed)","url":"https://cdn.klaviyomail.com/company/UMTXHk/images/fc1a7f33-cf0e-4033-8e62-05babbf498a6.jpeg","width":1648,"height":2443,"format":"jpeg","size":155750,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"","position":"cover","alignment":"center","vertical_alignment":"center","is_ai_generated":false}}},"rows":[]}]},{"view_id":"01M6244949KE4QYSGTHWMWEG2A","form_version_id":29290805,"position":2,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M624498V13DC0Z33NM0TP0AJ","view_id":"01M6244949KE4QYSGTHWMWEG2A","position":0,"data":{},"rows":[{"row_id":"01M624498YXB7GT3W60R5ANVWW","column_id":"01M624498V13DC0Z33NM0TP0AJ","position":0,"data":{},"components":[{"component_id":"01M6244991T2X420JFYZYKM4G5","row_id":"01M624498YXB7GT3W60R5ANVWW","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":30,"bottom":16}},"content":{"html":"

You've Unlocked 10% Off*

\u200b

Use code at checkout

"}},"action":null}]},{"row_id":"01M6244994P2YEREP10NMGX4A6","column_id":"01M624498V13DC0Z33NM0TP0AJ","position":1,"data":{},"components":[{"component_id":"01M62449968XPC8BG4HPRMNN5G","row_id":"01M6244994P2YEREP10NMGX4A6","component_type":"COUPON","data":{"styling":{"text_styles":{"font_family":"MoMA Sans Store, Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":null,"font_size":18,"color":"#000000","letter_spacing":0,"text_decoration":""},"padding":{"left":30,"right":30,"top":10,"bottom":10},"border_radius":0,"border_style":"solid","border_width":1},"coupon_type":"unique","coupon_data":{"type":"uploaded","name":"WELCOME_PREFIX_WE1","id":8655745,"success_message":"Success!"}},"action":null}]},{"row_id":"01M6244999DPM6DG01ASF6STYW","column_id":"01M624498V13DC0Z33NM0TP0AJ","position":2,"data":{},"components":[{"component_id":"01M624499CZZHYM6WFKS01H08C","row_id":"01M6244999DPM6DG01ASF6STYW","component_type":"BUTTON","data":{"content":"Shop Now","meta_fields":[{"field_id":"$source","value":"Recreation: Email + Type Text Opt In (10% Off)"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":300,"color":"rgba(255,255,255,1)","font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":50,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"left":30,"right":30,"top":5,"bottom":5},"background_color":"rgba(0,0,0)","alignment":"left"},"device_type":"ALL"},"action":{"action_id":"01M6244962KRJXQFSJX07NFAV2","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M6244949KE4QYSGTHWMWEG2A","list_id":null}}]},{"row_id":"01M624499FQWRP9B4CEQ2FZGVW","column_id":"01M624498V13DC0Z33NM0TP0AJ","position":3,"data":{},"components":[{"component_id":"01M624499JRYQQ8HYWJQ68A5J2","row_id":"01M624499FQWRP9B4CEQ2FZGVW","component_type":"SMS_DISCLOSURE","data":{"styling":{},"content":{},"channels":null},"action":null}]},{"row_id":"01M624499NFZ4FKH37NNM4GYR7","column_id":"01M624498V13DC0Z33NM0TP0AJ","position":4,"data":{},"components":[{"component_id":"01M624499QAVTJ495K7E1DDM2H","row_id":"01M624499NFZ4FKH37NNM4GYR7","component_type":"TEXT","data":{"content":{"html":"

*Exclusions apply. Valid for your first purchase of $100 or more.

"},"styling":{"padding":{"left":30,"right":71,"top":0,"bottom":0}}},"action":null}]}]},{"column_id":"01M624499TBZHX5R50K5PHSE6B","view_id":"01M6244949KE4QYSGTHWMWEG2A","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"812590_179803_811547_full (compressed)","url":"https://cdn.klaviyomail.com/company/UMTXHk/images/fc1a7f33-cf0e-4033-8e62-05babbf498a6.jpeg","width":1648,"height":2443,"format":"jpeg","size":155750,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"Fall 2026 Collection","position":"cover","alignment":"center","vertical_alignment":"center","is_ai_generated":false}}},"rows":[]}]}],"trigger_groups":[{"trigger_group_id":"01M624499XQW5KHSRZV6PX569Z","form_version_id":29290805,"triggers":[{"trigger_id":"01M62449A396Y7TWH3KRZEG20E","trigger_group_id":"01M624499XQW5KHSRZV6PX569Z","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01M62449A6AR4BM3GYB1SBRJM5","trigger_group_id":"01M624499XQW5KHSRZV6PX569Z","data":{"value":1},"trigger_type":"COOKIE_TIMEOUT"},{"trigger_id":"01M62449A8HJNTS5MZ79X44YP4","trigger_group_id":"01M624499XQW5KHSRZV6PX569Z","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"},{"trigger_id":"01M62449AB2CJXXK653F9DVS4C","trigger_group_id":"01M624499XQW5KHSRZV6PX569Z","data":{"value":{"whitelist":["*https://store.moma.org/*"]}},"trigger_type":"URL_PATH_PATTERNS"},{"trigger_id":"01M62449ADWG7Y9CR5PY10RGPE","trigger_group_id":"01M624499XQW5KHSRZV6PX569Z","data":{"value":{"whitelist":false,"blacklist":true,"environment":"web"}},"trigger_type":"GROUPS_TARGETING"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"COOKIE_TIMEOUT":{"value":1},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"},"URL_PATH_PATTERNS":{"value":{"whitelist":["*https://store.moma.org/*"]}},"GROUPS_TARGETING":{"value":{"whitelist":false,"blacklist":true,"environment":"web"}}}],"form_entity_form_view_dependencies":[]}],"name":"Retail_Entrance","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"0ac71bd8483c474faf196c6b45a813f5","alert_id":"addDisclosureCompanyName","dismissed":"2026-10-14T15:01:10.775756+00:00"}]},{"form_id":"Y7UZWa","live_form_versions":[{"form_id":"Y7UZWa","form_version_id":26945716,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1782425273,"allocation":1.0,"id":26945716,"data":{"styling":{"padding":{"top":0,"right":0,"bottom":0,"left":0},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":50,"placeholder_color":"#767676","input_background_color":"rgba(107,220,197,1)","border":{"default_color":"rgba(0,0,0,1)"},"text_styles":{"height":48,"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648,"placeholder_color":"#000000","font_size":"18px"}},"size":"450","minimum_height":48,"rich_text_styles":{"body":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648}},"border_width":0,"border_style":"solid","border_radius":0,"border_color":"#000000"},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KW0D7BSR0NCTFFQE95MWHZEA","form_version_id":26945716,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW0D7BV540GZNA3NRXFNDYXP","view_id":"01KW0D7BSR0NCTFFQE95MWHZEA","position":0,"data":{},"rows":[{"row_id":"01KW0D7BV9JTYCQYE9QQ8J5N88","column_id":"01KW0D7BV540GZNA3NRXFNDYXP","position":0,"data":{},"components":[{"component_id":"01KW0D7BVC72BMZ1G356E0CSEB","row_id":"01KW0D7BV9JTYCQYE9QQ8J5N88","component_type":"TEXT","data":{"content":{"html":"

Get the latest art, events, and special offers from MoMA

"},"styling":{"block_background_color":"rgba(107,220,197,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW0D7BVGV9CRN5VKSQYP6T7K","column_id":"01KW0D7BV540GZNA3NRXFNDYXP","position":1,"data":{},"components":[]},{"row_id":"01KW0D7BVM0Y833XVH10NS6X94","column_id":"01KW0D7BV540GZNA3NRXFNDYXP","position":2,"data":{},"components":[]},{"row_id":"01KW0D7BVRXPTHVBKX2VHTXB8G","column_id":"01KW0D7BV540GZNA3NRXFNDYXP","position":3,"data":{},"components":[]},{"row_id":"01KW0D7BVW7SVW3H8QG1B276DP","column_id":"01KW0D7BV540GZNA3NRXFNDYXP","position":4,"data":{},"components":[]},{"row_id":"01KW0D7BW0TRB25W2DAH25V3MV","column_id":"01KW0D7BV540GZNA3NRXFNDYXP","position":5,"data":{},"components":[]},{"row_id":"01KW0D7BW35Z407903ET0W44GG","column_id":"01KW0D7BV540GZNA3NRXFNDYXP","position":6,"data":{},"components":[]},{"row_id":"01KW0D7BW7YGA1MJB2WW3D9YA9","column_id":"01KW0D7BV540GZNA3NRXFNDYXP","position":7,"data":{},"components":[{"component_id":"01KW0D7BWACVGEC93C0RGYFB5H","row_id":"01KW0D7BW7YGA1MJB2WW3D9YA9","component_type":"TEXT","data":{"content":{"html":"

Get the latest art, events, and special offers from MoMA

"},"styling":{"block_background_color":"rgba(107,220,197,1)","padding":{"left":20,"right":20,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01KW0D7BWEAKHM41R850CQQ9S0","row_id":"01KW0D7BW7YGA1MJB2WW3D9YA9","component_type":"EMAIL","data":{"placeholder":"Your email","required":true,"field_id":"$email","styling":{"text_styles":{},"padding":{"left":24,"right":0,"top":24,"bottom":36},"block_background_color":"rgba(107,220,197,1)"},"label":"Email","show_label":false,"device_type":"ALL"},"action":null},{"component_id":"01KW0D7BWJG4EWJYVEHMV70J21","row_id":"01KW0D7BW7YGA1MJB2WW3D9YA9","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"museum_optin_main","value":"TRUE"},{"value":"web_homepage_mid","field_id":"museum_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"color":"rgba(107,220,197,1)","font_family":"MoMA Sans Bold, Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":null},"border_style":"none","border_width":2,"height":48,"padding_top":0,"padding_bottom":0,"border_radius":0,"block_background_color":"rgba(107,220,197,1)","padding":{"left":0,"right":24,"top":24,"bottom":36},"background_color":"rgba(0,0,0,1)"}},"action":{"action_id":"01KW0D7BT8B55PBS1H2WG3W967","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KW0D7BT0VCQ1EEZFS2B1BDAN","list_id":"TDGU8V"}}]},{"row_id":"01KW0D7BWNY7RH1K8BS7VP4DEP","column_id":"01KW0D7BV540GZNA3NRXFNDYXP","position":8,"data":{},"components":[]}]}]},{"view_id":"01KW0D7BT0VCQ1EEZFS2B1BDAN","form_version_id":26945716,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW0D7BWSCDNFT28PMBY8Q1JV","view_id":"01KW0D7BT0VCQ1EEZFS2B1BDAN","position":0,"data":{},"rows":[{"row_id":"01KW0D7BWXHS8ATQPJHMNNVNPV","column_id":"01KW0D7BWSCDNFT28PMBY8Q1JV","position":0,"data":{},"components":[{"component_id":"01KW0D7BX0G5YESBYEBQHWWB6J","row_id":"01KW0D7BWXHS8ATQPJHMNNVNPV","component_type":"TEXT","data":{"content":{"html":"

Get the latest art, events, and special offers from MoMA

"},"styling":{"block_background_color":"rgba(107,220,197,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW0D7BX49W6M64TMAQQJ83CZ","column_id":"01KW0D7BWSCDNFT28PMBY8Q1JV","position":1,"data":{},"components":[{"component_id":"01KW0D7BX8P3PJ1M7P1E66KARQ","row_id":"01KW0D7BX49W6M64TMAQQJ83CZ","component_type":"TEXT","data":{"content":{"html":"

Get the latest art, events, and special offers from MoMA

"},"styling":{"block_background_color":"rgba(107,220,197,1)","padding":{"left":20,"right":0,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01KW0D7BXB2GP49FG9JEH8KMHD","row_id":"01KW0D7BX49W6M64TMAQQJ83CZ","component_type":"TEXT","data":{"content":{"html":"

Thanks for subscribing!

"},"styling":{"block_background_color":"rgba(107,220,197,1)","padding":{"left":24,"right":24,"top":48,"bottom":36}}},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01KW0D7BXFR3EXES59B941ZX2S","form_version_id":26945716,"triggers":[]}],"form_entity_form_view_dependencies":[]}],"name":"PROD_www_midpage_newsletter","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"d7c33e4a987a46d0bf91acd024942477","alert_id":"embed","dismissed":"2026-06-08T13:56:39.296457+00:00"}]},{"form_id":"Ti4nYq","live_form_versions":[{"form_id":"Ti4nYq","form_version_id":29254139,"name":"Default Popup","form_type":"POPUP","channel_type":"WEB","form_type_direction":null,"update_timestamp":1793117614,"allocation":1.0,"id":29254139,"data":{"styling":{"preset_size":false,"input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":56,"placeholder_color":"#000000","border":{"default_color":"#000000"},"font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":400,"font_size":"20px","custom_company_font_id":1202934,"form_input_text_color":"#000000","text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":1980529,"font_size":"16px","height":45}},"size":850,"minimum_height":640,"dismiss_button_styles":{"size":32,"x_stroke":1.5,"xColor":"rgba(0,0,0)","border_color":"rgba(255,255,255,0)","background_color":"rgba(255,255,255,0)","margin":{"top":8,"left":8,"right":8,"bottom":8}},"margin":{"top":0,"bottom":0,"left":0,"right":0},"border_radius":0,"padding":{"top":0,"bottom":0,"left":0,"right":0},"is_max_width":true,"overlay_color":"rgba(0,0,0,0.7)","rich_text_styles":{"body":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":1980529}},"drop_shadow":{"enabled":true,"blur":30,"color":"rgba(0,0,0,0.7)"}},"ignore_overlay_dismissal":{"mobile":false,"desktop":false},"independent_triggers":true,"side_image":{"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1}},"position":1}},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M5Z2752TZQX2A3XS9EFDNQHZ","form_version_id":29254139,"position":0,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"is_max_width":true,"size":450,"border_radius":6}},"name":"Enter Phone Number","parent_view_id":null,"columns":[{"column_id":"01M5Z2755J13V1BH9FD7F3G7CM","view_id":"01M5Z2752TZQX2A3XS9EFDNQHZ","position":0,"data":{},"rows":[{"row_id":"01M5Z2755NVQPMABDVPNPYQ2VT","column_id":"01M5Z2755J13V1BH9FD7F3G7CM","position":0,"data":{},"components":[{"component_id":"01M5Z2755R32A1VZG1V86FCPB5","row_id":"01M5Z2755NVQPMABDVPNPYQ2VT","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":25,"bottom":0}},"content":{"html":"

Welcome to MoMA Design Store!

\u200b

Claim Your 10% Off*

\u200b

"}},"action":null}]},{"row_id":"01M5Z2755TPGA077MHJCNGCW8K","column_id":"01M5Z2755J13V1BH9FD7F3G7CM","position":1,"data":{},"components":[{"component_id":"01M5Z27560XH50PFHQEMFJ3JTT","row_id":"01M5Z2755TPGA077MHJCNGCW8K","component_type":"PHONE_NUMBER","data":{"field_id":"$phone_number","required":true,"label":"Phone Number","placeholder":"Phone Number","channel_settings":{"sms":{"consent_type":"PROMOTIONAL_ONLY"},"whats_app":{"consent_type":null}},"is_updating_s_m_s_consent":true,"show_label":false,"styling":{"text_styles":{},"padding":{"left":29,"right":30,"top":10,"bottom":10}}},"action":null}]},{"row_id":"01M5Z275638VR4AKC0C3X2JPEF","column_id":"01M5Z2755J13V1BH9FD7F3G7CM","position":2,"data":{},"components":[{"component_id":"01M5Z2756671NRWQXG7MXY9FHH","row_id":"01M5Z275638VR4AKC0C3X2JPEF","component_type":"SMS_DISCLOSURE","data":{"content":{"html":"

By signing up for texts, you agree to receive automated recurring marketing (including cart reminders) and support messages from MoMA Design Store. You also accept the Terms and Privacy. Consent is not a condition of purchase. Msg frequency varies. Msg & data rates may apply. Text STOP to unsubscribe.

","privacy_policy_url":"[link]","compliance_company_name":"[company name]","terms_of_service_url":"[link]"},"channels":["sms"],"styling":{"text_styles":{"text":{"font_size":null,"color":null,"font_family":null},"link":{"font_size":null,"color":null,"font_family":null}},"hidden":false,"padding":{"left":30,"right":30,"top":10,"bottom":10}},"dismissed_alerts":["d2271374d8804e08917daa36ff54e0af","b0304c17e2924be19e2e583364ef4adc"]},"action":null}]},{"row_id":"01M5Z27568E37XDWRNK2SXS2GD","column_id":"01M5Z2755J13V1BH9FD7F3G7CM","position":3,"data":{},"components":[]},{"row_id":"01M5Z2756BSXAQVTTZJVXGZXXN","column_id":"01M5Z2755J13V1BH9FD7F3G7CM","position":4,"data":{},"components":[{"component_id":"01M5Z2756EZTJFX0VDP3T6GJB5","row_id":"01M5Z2756BSXAQVTTZJVXGZXXN","component_type":"BUTTON","data":{"content":"Activate 10% Off","meta_fields":[{"value":"wknd_entrance","field_id":"retail_optin_source"},{"value":"TRUE","field_id":"retail_optin_sms"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":300,"color":"rgba(255,255,255,1)","font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":50,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"left":30,"right":30,"top":5,"bottom":5},"background_color":"rgba(0,0,0)","alignment":"left"},"device_type":"ALL"},"action":{"action_id":"01M5Z2753BJR7E24C6ZCVCY46X","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M5Z275350R7TZMJXSPW6W8EN","list_id":"SpDxEW"}}]},{"row_id":"01M5Z2756G5RQ3PEFE63EG3NDY","column_id":"01M5Z2755J13V1BH9FD7F3G7CM","position":5,"data":{},"components":[{"component_id":"01M5Z2756KENYTQER3TSRTVA4J","row_id":"01M5Z2756G5RQ3PEFE63EG3NDY","component_type":"BUTTON","data":{"content":"No thanks","meta_fields":[{"field_id":"$source","value":"Retail_EntranceTextOnly"}],"styling":{"full_width":true,"text_styles":{"font_size":"16px","color":"#1A1A1A","font_weight":300,"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","custom_company_font_id":null,"font_style":"normal","text_decoration":"underline"},"specify_hover_background_color":false,"height":"auto","padding_top":4,"padding_bottom":4,"background_color":"rgba(255,255,255,1)","border_radius":0,"border_style":"none","border_width":0,"border_color":"rgba(0,0,0,0.13)","padding_left":30,"padding_right":30,"padding":{"left":0,"right":288,"top":10,"bottom":10}},"violations":[]},"action":{"action_id":"01M5Z27530FD31HTRK5ZEDQ3G4","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M5Z2752TZQX2A3XS9EFDNQHZ","list_id":null}}]},{"row_id":"01M5Z2756PX1AYSGDFN3HGGPED","column_id":"01M5Z2755J13V1BH9FD7F3G7CM","position":6,"data":{},"components":[{"component_id":"01M5Z2756R8FYRZWHCWFAZVRWQ","row_id":"01M5Z2756PX1AYSGDFN3HGGPED","component_type":"TEXT","data":{"content":{"html":"

*Exclusions apply. Valid for your first purchase of $100 or more.

"},"styling":{"padding":{"left":30,"right":65,"top":10,"bottom":10}}},"action":null}]}]},{"column_id":"01M5Z2756VRMEJX1JMGY3M9W0V","view_id":"01M5Z2752TZQX2A3XS9EFDNQHZ","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"812590_179803_811547_full (compressed)","url":"https://cdn.klaviyomail.com/company/UMTXHk/images/fc1a7f33-cf0e-4033-8e62-05babbf498a6.jpeg","width":1648,"height":2443,"format":"jpeg","size":155750,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"Fall 2026 Collection","position":"cover","alignment":"center","vertical_alignment":"center","is_ai_generated":false}}},"rows":[]}]},{"view_id":"01M5Z275350R7TZMJXSPW6W8EN","form_version_id":29254139,"position":1,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"is_max_width":true,"size":450,"border_radius":6}},"name":"One-time code","parent_view_id":null,"columns":[{"column_id":"01M5Z2756YD0AGEA3NWBP3SQTF","view_id":"01M5Z275350R7TZMJXSPW6W8EN","position":0,"data":{},"rows":[{"row_id":"01M5Z27570ZQ2E3Q0HTXV4VHQV","column_id":"01M5Z2756YD0AGEA3NWBP3SQTF","position":0,"data":{},"components":[{"component_id":"01M5Z27573EVNS8STAPDNGX34Y","row_id":"01M5Z27570ZQ2E3Q0HTXV4VHQV","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":25,"bottom":0}},"content":{"html":"

Check your texts and reply \"YES\"

\u200b

"}},"action":null}]},{"row_id":"01M5Z275769W49K82G395ZMHRX","column_id":"01M5Z2756YD0AGEA3NWBP3SQTF","position":1,"data":{},"components":[{"component_id":"01M5Z275784G9S5E6798VE7KV3","row_id":"01M5Z275769W49K82G395ZMHRX","component_type":"TEXT","data":{"content":{"html":"

to get your discount code

"},"styling":{"padding":{"left":30,"right":30,"top":0,"bottom":20}},"violations":[]},"action":null}]},{"row_id":"01M5Z2757B87E4VKZEB2VEC4PW","column_id":"01M5Z2756YD0AGEA3NWBP3SQTF","position":2,"data":{},"components":[{"component_id":"01M5Z2757EMPQ3KXTWV5JZZG31","row_id":"01M5Z2757B87E4VKZEB2VEC4PW","component_type":"BUTTON","data":{"content":"Shop Now","meta_fields":[{"field_id":"$source","value":"Retail_EntranceTextOnlyReplyYTest"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":300,"color":"rgba(255,255,255,1)","font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":50,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"left":30,"right":30,"top":5,"bottom":5},"background_color":"rgba(0,0,0)","alignment":"left"},"device_type":"ALL"},"action":{"action_id":"01M5Z275514R21JG84F2TRDGSX","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M5Z2753GCJAJBP8Q5MTY0AHM","list_id":null}}]}]},{"column_id":"01M5Z2757GR5647TMWHX4CWTDM","view_id":"01M5Z275350R7TZMJXSPW6W8EN","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"812590_179803_811547_full (compressed)","url":"https://cdn.klaviyomail.com/company/UMTXHk/images/fc1a7f33-cf0e-4033-8e62-05babbf498a6.jpeg","width":1648,"height":2443,"format":"jpeg","size":155750,"is_ai_generated":false,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"","position":"cover","alignment":"center","vertical_alignment":"center"}}},"rows":[]}]},{"view_id":"01M5Z2753GCJAJBP8Q5MTY0AHM","form_version_id":29254139,"position":2,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M5Z2757K2MYPWY3KDR076Z9E","view_id":"01M5Z2753GCJAJBP8Q5MTY0AHM","position":0,"data":{},"rows":[{"row_id":"01M5Z2757PADHA7QY59HCGJQZX","column_id":"01M5Z2757K2MYPWY3KDR076Z9E","position":0,"data":{},"components":[{"component_id":"01M5Z2757RCA0HQ2E6ZM7DSMMH","row_id":"01M5Z2757PADHA7QY59HCGJQZX","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":30,"bottom":16}},"content":{"html":"

You've Unlocked 10% Off*

\u200b

Use code at checkout

"}},"action":null}]},{"row_id":"01M5Z2757VTVK483SVVCFFY9Y4","column_id":"01M5Z2757K2MYPWY3KDR076Z9E","position":1,"data":{},"components":[{"component_id":"01M5Z2757X8RRN2DBSF51RMW09","row_id":"01M5Z2757VTVK483SVVCFFY9Y4","component_type":"COUPON","data":{"styling":{"text_styles":{"font_family":"MoMA Sans Store, Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":null,"font_size":18,"color":"#000000","letter_spacing":0,"text_decoration":""},"padding":{"left":30,"right":30,"top":10,"bottom":10},"border_radius":0,"border_style":"solid","border_width":1},"coupon_type":"unique","coupon_data":{"type":"uploaded","name":"WELCOME_PREFIX_WE1","id":8655745,"success_message":"Success!"}},"action":null}]},{"row_id":"01M5Z2758076141MYRCER6T26T","column_id":"01M5Z2757K2MYPWY3KDR076Z9E","position":2,"data":{},"components":[{"component_id":"01M5Z27583AKERE7AW0Z6F11ZY","row_id":"01M5Z2758076141MYRCER6T26T","component_type":"BUTTON","data":{"content":"Shop Now","meta_fields":[{"field_id":"$source","value":"Retail_EntranceTextOnly"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":300,"color":"rgba(255,255,255,1)","font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":50,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"left":30,"right":30,"top":5,"bottom":5},"background_color":"rgba(0,0,0)","alignment":"left"},"device_type":"ALL"},"action":{"action_id":"01M5Z275564N2YQ87DG22N6WQZ","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M5Z2753GCJAJBP8Q5MTY0AHM","list_id":null}}]},{"row_id":"01M5Z27585CYY7ZZG3XC36G3HN","column_id":"01M5Z2757K2MYPWY3KDR076Z9E","position":3,"data":{},"components":[{"component_id":"01M5Z27588R091ZSX0SA9JKQX2","row_id":"01M5Z27585CYY7ZZG3XC36G3HN","component_type":"SMS_DISCLOSURE","data":{"styling":{},"content":{},"channels":null},"action":null}]},{"row_id":"01M5Z2758BHEB7Q814S3PN4B75","column_id":"01M5Z2757K2MYPWY3KDR076Z9E","position":4,"data":{},"components":[{"component_id":"01M5Z2758DZYH49NQ8RWPS8DRA","row_id":"01M5Z2758BHEB7Q814S3PN4B75","component_type":"TEXT","data":{"content":{"html":"

*Exclusions apply. Valid for your first purchase of $100 or more.

"},"styling":{"padding":{"left":30,"right":71,"top":0,"bottom":0}}},"action":null}]}]},{"column_id":"01M5Z2758GQ7PF752CDK7MVC52","view_id":"01M5Z2753GCJAJBP8Q5MTY0AHM","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"812590_179803_811547_full (compressed)","url":"https://cdn.klaviyomail.com/company/UMTXHk/images/fc1a7f33-cf0e-4033-8e62-05babbf498a6.jpeg","width":1648,"height":2443,"format":"jpeg","size":155750,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"Fall 2026 Collection","position":"cover","alignment":"center","vertical_alignment":"center","is_ai_generated":false}}},"rows":[]}]}],"trigger_groups":[{"trigger_group_id":"01M5Z2758J5X4Y751XYMVS86M2","form_version_id":29254139,"triggers":[{"trigger_id":"01M5Z2758RDHK4459RDTXXFN69","trigger_group_id":"01M5Z2758J5X4Y751XYMVS86M2","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01M5Z2758T2E13CT2TZE81HNKC","trigger_group_id":"01M5Z2758J5X4Y751XYMVS86M2","data":{"value":1},"trigger_type":"COOKIE_TIMEOUT"},{"trigger_id":"01M5Z2758XD9RM89R6ERMQ9N84","trigger_group_id":"01M5Z2758J5X4Y751XYMVS86M2","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"},{"trigger_id":"01M5Z27590P4JFRPPTB356Y8M7","trigger_group_id":"01M5Z2758J5X4Y751XYMVS86M2","data":{"value":{"whitelist":["*https://store.moma.org/pages/entrancetextonly-test-page*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"COOKIE_TIMEOUT":{"value":1},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"},"URL_PATH_PATTERNS":{"value":{"whitelist":["*https://store.moma.org/pages/entrancetextonly-test-page*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"Retail_EntranceTextOnlyReplyYTest","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"b0304c17e2924be19e2e583364ef4adc","alert_id":"addDisclosureCompanyName","dismissed":"2026-10-27T15:52:23.311767+00:00"}]},{"form_id":"RYRYAz","live_form_versions":[{"form_id":"RYRYAz","form_version_id":26866465,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1782147514,"allocation":1.0,"id":26866465,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(237,237,237,0)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":50,"placeholder_color":"#767676","border":{"default_color":"rgba(255,255,255,1)"},"text_styles":{"height":62,"placeholder_color":"#949494","font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642}},"size":450,"minimum_height":120,"border_radius":0,"rich_text_styles":{"body":{"font_size":"14px","font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642},"link":{"color":"#000000"}},"is_full_page_embed":false},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KVR4ABBCTB43KC44AD1JVVSD","form_version_id":26866465,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KVR4ABCM4MSC5F2QW4CSB7M4","view_id":"01KVR4ABBCTB43KC44AD1JVVSD","position":0,"data":{},"rows":[{"row_id":"01KVR4ABCQDZ147NJ8CQ9RBX4R","column_id":"01KVR4ABCM4MSC5F2QW4CSB7M4","position":0,"data":{},"components":[{"component_id":"01KVR4ABCVV4BYHZNGBKSRZ47M","row_id":"01KVR4ABCQDZ147NJ8CQ9RBX4R","component_type":"TEXT","data":{"content":{"html":"

Get Email Updates

"},"styling":{"padding":{"left":0,"right":0,"top":10,"bottom":10}},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01KVR4ABCYVHZCDPY6N01CECE8","column_id":"01KVR4ABCM4MSC5F2QW4CSB7M4","position":1,"data":{},"components":[{"component_id":"01KVR4ABD2X99J6J7REHXDRKNS","row_id":"01KVR4ABCYVHZCDPY6N01CECE8","component_type":"EMAIL","data":{"placeholder":"Enter your email for special offers.","required":true,"field_id":"$email","styling":{"text_styles":{},"padding":{"left":0,"right":0,"top":10,"bottom":10}},"label":"Email","show_label":false,"device_type":"ALL"},"action":null},{"component_id":"01KVR4ABD53T1BP49AVRYZZ25A","row_id":"01KVR4ABCYVHZCDPY6N01CECE8","component_type":"BUTTON","data":{"content":"Sign Up","meta_fields":[{"value":"web_footer","field_id":"retail_optin_source"},{"value":"TRUE","field_id":"retail_optin_store_text"}],"styling":{"specify_hover_background_color":true,"full_width":false,"text_styles":{"color":"rgba(0,0,0,1)","font_family":"'MoMA_Sans-Medium', Helvetica, Arial, sans-serif","font_size":"14px","font_weight":500,"font_style":"normal","text_decoration":"","custom_company_font_id":null},"border_style":"none","border_width":2,"height":62,"padding_top":0,"padding_bottom":0,"border_radius":0,"background_color":"rgba(255,255,255,1)","padding":{"left":0,"right":0,"top":10,"bottom":10},"alignment":"left","hover_text_color":"rgba(255,255,255,1)"}},"action":{"action_id":"01KVR4ABBS12HGGXPTR3B8FNXM","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KVR4ABBK96BX5MCE9J34CZW4","list_id":"TDGU8V"}}]}]}]},{"view_id":"01KVR4ABBK96BX5MCE9J34CZW4","form_version_id":26866465,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KVR4ABD9376CM262YA4RHT78","view_id":"01KVR4ABBK96BX5MCE9J34CZW4","position":0,"data":{},"rows":[{"row_id":"01KVR4ABDC8QRAH1J4C7PY16C1","column_id":"01KVR4ABD9376CM262YA4RHT78","position":0,"data":{},"components":[{"component_id":"01KVR4ABDFVAMKJPPYT80WTY04","row_id":"01KVR4ABDC8QRAH1J4C7PY16C1","component_type":"TEXT","data":{"content":{"html":"

Get Email Updates

"},"styling":{}},"action":null}]},{"row_id":"01KVR4ABDKWG4ZXYN265CV0MXH","column_id":"01KVR4ABD9376CM262YA4RHT78","position":1,"data":{},"components":[{"component_id":"01KVR4ABDPB8JGE82CQTJ4BX18","row_id":"01KVR4ABDKWG4ZXYN265CV0MXH","component_type":"TEXT","data":{"styling":{"padding":{"left":20,"right":0,"top":28,"bottom":28}},"content":{"html":"

Thank you for subscribing.

"}},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01KVR4ABDS6KPAQTQ5DP6VXATG","form_version_id":26866465,"triggers":[]}],"form_entity_form_view_dependencies":[]}],"name":"Retail_FooterSignup","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"d3ecb3f88c9045a6809d282d307c1e56","alert_id":"embed","dismissed":"2026-05-06T18:59:06.369424+00:00"}]},{"form_id":"TUXLvv","live_form_versions":[{"form_id":"TUXLvv","form_version_id":26963280,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1782499914,"allocation":1.0,"id":26963280,"data":{"styling":{"padding":{"top":8,"right":8,"bottom":8,"left":8},"preset_size":false,"is_max_width":false,"background_color":"rgba(232,232,232,1)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":10,"height":50,"placeholder_color":"#767676","text_styles":{"placeholder_color":"#767676","font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642,"height":56},"border":{"default_color":"rgba(0,0,0,1)"}},"size":600,"minimum_height":120,"border_radius":10,"rich_text_styles":{"body":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642}},"is_full_page_embed":false},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KW2MCHYW85VC36GM47N5Z93Q","form_version_id":26963280,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW2MCJ00C6T0TACNSSJCN7QY","view_id":"01KW2MCHYW85VC36GM47N5Z93Q","position":0,"data":{},"rows":[{"row_id":"01KW2MCJ0350RQ5Q2Q50CQQ5DM","column_id":"01KW2MCJ00C6T0TACNSSJCN7QY","position":0,"data":{},"components":[{"component_id":"01KW2MCJ06SKC2WX17K1E0WY76","row_id":"01KW2MCJ0350RQ5Q2Q50CQQ5DM","component_type":"EMAIL","data":{"placeholder":"Your email address","required":true,"field_id":"$email","styling":{"text_styles":{},"padding":{"left":8,"right":8,"top":8,"bottom":8}},"label":"Email","show_label":false},"action":null},{"component_id":"01KW2MCJ09B8Y0T7K2C854RJ6Q","row_id":"01KW2MCJ0350RQ5Q2Q50CQQ5DM","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"museum_optin_family_list","value":"TRUE"},{"value":"web_landing_familyfest","field_id":"museum_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":null,"color":"rgba(255,255,255,1)"},"border_style":"none","border_width":2,"height":56,"padding_top":0,"padding_bottom":0,"border_radius":10,"padding":{"left":8,"right":8,"top":8,"bottom":8},"background_color":"rgba(0,0,0,1)","block_background_color":"rgba(0,0,0,0)"},"device_type":"DESKTOP"},"action":{"action_id":"01KW2MCHZCMXDQ6N2K0R2NAESP","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KW2MCHZ1ST433MJEKXFPH2RM","list_id":"TDGU8V"}}]},{"row_id":"01KW2MCJ0BFPHEV4QJ28QDVDNZ","column_id":"01KW2MCJ00C6T0TACNSSJCN7QY","position":1,"data":{},"components":[{"component_id":"01KW2MCJ0E2Q3DCRD86ZE4QY4H","row_id":"01KW2MCJ0BFPHEV4QJ28QDVDNZ","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"museum_optin_family_list","value":"TRUE"},{"value":"web_landing_familyfest","field_id":"museum_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":null,"color":"rgba(255,255,255,1)"},"border_style":"none","border_width":2,"height":56,"padding_top":0,"padding_bottom":0,"border_radius":10,"padding":{"left":8,"right":8,"top":8,"bottom":8},"background_color":"rgba(0,0,0,1)","block_background_color":"rgba(0,0,0,0)"},"device_type":"MOBILE"},"action":{"action_id":"01KW2MCHZ75SH2Y7F5DZVSZ1KX","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KW2MCHZ1ST433MJEKXFPH2RM","list_id":"TDGU8V"}}]}]}]},{"view_id":"01KW2MCHZ1ST433MJEKXFPH2RM","form_version_id":26963280,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW2MCJ0H19MMEN8M6XC5XJSG","view_id":"01KW2MCHZ1ST433MJEKXFPH2RM","position":0,"data":{},"rows":[{"row_id":"01KW2MCJ0K8N2WXKQE2AZAT2V9","column_id":"01KW2MCJ0H19MMEN8M6XC5XJSG","position":0,"data":{},"components":[{"component_id":"01KW2MCJ0P0NF227JAKTZ1VX1V","row_id":"01KW2MCJ0K8N2WXKQE2AZAT2V9","component_type":"TEXT","data":{"content":{"html":"

Thanks for subscribing!

"},"styling":{},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01KW2MCJ0S117T2Q2ZF3NH81ZF","column_id":"01KW2MCJ0H19MMEN8M6XC5XJSG","position":1,"data":{},"components":[{"component_id":"01KW2MCJ0VJ79SEARKCAFG6JQ4","row_id":"01KW2MCJ0S117T2Q2ZF3NH81ZF","component_type":"TEXT","data":{"content":{"html":"

Thanks for subscribing!

"},"styling":{"padding":{"left":8,"right":8,"top":56,"bottom":56}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW2MCJ0YHKP4VK6GQ5FM04N7","column_id":"01KW2MCJ0H19MMEN8M6XC5XJSG","position":2,"data":{},"components":[]}]}]}],"trigger_groups":[{"trigger_group_id":"01KW2MCJ1108DYGEGETMTHK35J","form_version_id":26963280,"triggers":[{"trigger_id":"01KW2MCJ17CD16X5WQYSEDCYK3","trigger_group_id":"01KW2MCJ1108DYGEGETMTHK35J","data":{"value":{"blacklist":["*store*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"URL_PATH_PATTERNS":{"value":{"blacklist":["*store*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"PROD_family-fest_post-signup","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"c2b70bc560c049f895bb572e94426c27","alert_id":"embed","dismissed":"2026-06-12T12:33:14.163116+00:00"}]},{"form_id":"U3Np8b","live_form_versions":[{"form_id":"U3Np8b","form_version_id":29290826,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1793220345,"allocation":1.0,"id":29290826,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"rgba(0,0,0,1)","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642,"font_size":"14px","height":55},"border":{"default_color":"rgba(0,0,0,1)"}},"size":"450","minimum_height":100,"border_radius":0,"rich_text_styles":{"body":{"font_size":"14px","font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642,"text_alignment":"left"},"link":{"color":"#000000","decoration":"normal"}}},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M62465KWCEQAF5RCTQ5CSWTM","form_version_id":29290826,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M62465N8AGH3NMMRE1W4R8EQ","view_id":"01M62465KWCEQAF5RCTQ5CSWTM","position":0,"data":{},"rows":[{"row_id":"01M62465NB6B8NGA11CRK130SP","column_id":"01M62465N8AGH3NMMRE1W4R8EQ","position":0,"data":{},"components":[{"component_id":"01M62465NF0E0E6BR5ZM3K3FGV","row_id":"01M62465NB6B8NGA11CRK130SP","component_type":"EMAIL","data":{"placeholder":"Enter Your Email","required":true,"field_id":"$email","styling":{"text_styles":{},"padding":{"left":0,"right":0,"top":0,"bottom":0},"block_background_color":"rgba(255,255,255,0)"},"label":"Email","show_label":false},"action":null},{"component_id":"01M62465NJ9J5THSYAKCW37K6V","row_id":"01M62465NB6B8NGA11CRK130SP","component_type":"BUTTON","data":{"content":"Sign Up","meta_fields":[{"field_id":"retail_optin_store_text","value":"TRUE"},{"value":"web_emailsignuppage","field_id":"retail_optin_source"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_size":"14px","font_weight":400,"font_style":"normal","text_decoration":"","custom_company_font_id":null},"border_style":"solid","border_width":2,"height":52,"padding_top":0,"padding_bottom":0,"border_radius":0,"background_color":"rgba(0,0,0,1)","padding":{"left":25,"right":0,"top":0,"bottom":0},"hover_background_color":"rgba(255,255,255,1)","hover_text_color":"rgba(0,0,0,1)"},"device_type":"DESKTOP"},"action":{"action_id":"01M62465MFA8EAKNPD85VW3AD5","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M62465M3A1ZWDYFTJRJJVAGY","list_id":"TDGU8V"}}]},{"row_id":"01M62465NNH91MHF8AYG8TTA17","column_id":"01M62465N8AGH3NMMRE1W4R8EQ","position":1,"data":{},"components":[{"component_id":"01M62465NR5AVE0KK7EQ9EN3KY","row_id":"01M62465NNH91MHF8AYG8TTA17","component_type":"TEXT","data":{"styling":{},"content":{"html":"

By entering your email, you agree to receive updates and offers from MoMA Design Store, MoMA news, and Membership updates. You can unsubscribe at any time.

"}},"action":null}]},{"row_id":"01M62465NV7C07S4E7VVQ01P3Z","column_id":"01M62465N8AGH3NMMRE1W4R8EQ","position":2,"data":{},"components":[{"component_id":"01M62465NYPJEKMHTGBHQ2G5SW","row_id":"01M62465NV7C07S4E7VVQ01P3Z","component_type":"BUTTON","data":{"content":"Sign Up","meta_fields":[{"value":"web_emailsignuppage","field_id":"retail_optin_source"},{"value":"TRUE","field_id":"retail_optin_store_text"}],"styling":{"specify_hover_background_color":false,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_size":"14px","font_weight":400,"font_style":"normal","text_decoration":"","custom_company_font_id":null},"border_style":"none","border_width":2,"height":50,"padding_top":0,"padding_bottom":0,"border_radius":0,"background_color":"rgba(0,0,0,1)","padding":{"left":0,"right":0,"top":10,"bottom":10}},"device_type":"MOBILE"},"action":{"action_id":"01M62465MAWA3DCWAJ43HVJP9D","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M62465M3A1ZWDYFTJRJJVAGY","list_id":"TDGU8V"}}]},{"row_id":"01M62465P1VHPSKSJNVWWZGZ7C","column_id":"01M62465N8AGH3NMMRE1W4R8EQ","position":3,"data":{},"components":[]}]}]},{"view_id":"01M62465M3A1ZWDYFTJRJJVAGY","form_version_id":29290826,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M62465P565AM827PT34M8CDK","view_id":"01M62465M3A1ZWDYFTJRJJVAGY","position":0,"data":{},"rows":[{"row_id":"01M62465P8XYMYTBTYVSF2R8TN","column_id":"01M62465P565AM827PT34M8CDK","position":0,"data":{},"components":[{"component_id":"01M62465PBGR9WY0ERF3SZZJN2","row_id":"01M62465P8XYMYTBTYVSF2R8TN","component_type":"TEXT","data":{"content":{"html":"

Thanks for subscribing!

"},"styling":{}},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01M62465PE4P5EF4A18GCD18V2","form_version_id":29290826,"triggers":[]}],"form_entity_form_view_dependencies":[]}],"name":"Retail_EmailSignupPage","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"728cf2176d134a4dbb1d751d9336c959","alert_id":"embed","dismissed":"2026-05-06T18:58:52.647437+00:00"}]},{"form_id":"WrwWVR","live_form_versions":[{"form_id":"WrwWVR","form_version_id":28249231,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1788555303,"allocation":1.0,"id":28249231,"data":{"styling":{"padding":{"top":0,"right":0,"bottom":0,"left":0},"preset_size":false,"is_max_width":false,"background_color":"rgba(246,246,246,1)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642,"height":48},"border":{"default_color":"rgba(0,0,0,1)"}},"size":600,"minimum_height":120,"rich_text_styles":{"body":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648},"link":{"color":"#000001"}},"is_full_page_embed":false,"border_radius":0},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M1Q38A0MCJTTWTHNRE030M2Z","form_version_id":28249231,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M1Q38A1REFPJ3Y97Z5JWJ8XV","view_id":"01M1Q38A0MCJTTWTHNRE030M2Z","position":0,"data":{},"rows":[{"row_id":"01M1Q38A1WNHFN29EHE62NA9VP","column_id":"01M1Q38A1REFPJ3Y97Z5JWJ8XV","position":0,"data":{},"components":[{"component_id":"01M1Q38A1Z0XPPV3H9E203WSZV","row_id":"01M1Q38A1WNHFN29EHE62NA9VP","component_type":"TEXT","data":{"content":{"html":"

Sign up to receive Modern Art & You now

"},"styling":{"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":240,"top":32,"bottom":24}},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01M1Q38A22FWFZSHVV7NECXHF0","column_id":"01M1Q38A1REFPJ3Y97Z5JWJ8XV","position":1,"data":{},"components":[{"component_id":"01M1Q38A251ERYYA57F69A5MZH","row_id":"01M1Q38A22FWFZSHVV7NECXHF0","component_type":"TEXT","data":{"content":{"html":"

Sign up to receive Modern Art & You now

"},"styling":{"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":16,"bottom":16}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01M1Q38A280GKP61YZN0GBZEKW","column_id":"01M1Q38A1REFPJ3Y97Z5JWJ8XV","position":2,"data":{},"components":[{"component_id":"01M1Q38A2A0JHTY57TV628JSNA","row_id":"01M1Q38A280GKP61YZN0GBZEKW","component_type":"TEXT_INPUT","data":{"styling":{"text_styles":{},"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":12,"top":8,"bottom":16}},"field_id":"$first_name","label":"First name","placeholder":"First name","required":false,"show_label":false},"action":null},{"component_id":"01M1Q38A2EA08FEA4RWSEDPZT8","row_id":"01M1Q38A280GKP61YZN0GBZEKW","component_type":"TEXT_INPUT","data":{"styling":{"text_styles":{},"block_background_color":"rgba(246,246,246,1)","padding":{"left":12,"right":24,"top":8,"bottom":16}},"field_id":"$last_name","label":"Last name","placeholder":"Last name","required":false,"show_label":false},"action":null}]},{"row_id":"01M1Q38A2G4F4KT18QHBDCQ2FF","column_id":"01M1Q38A1REFPJ3Y97Z5JWJ8XV","position":3,"data":{},"components":[{"component_id":"01M1Q38A2K9Q6ZPXCBBC190ZF3","row_id":"01M1Q38A2G4F4KT18QHBDCQ2FF","component_type":"EMAIL","data":{"placeholder":"Email address","required":true,"field_id":"$email","styling":{"text_styles":{},"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":8,"bottom":16}},"label":"Email","show_label":false,"dismissed_alerts":[]},"action":null}]},{"row_id":"01M1Q38A2P7QEH3EMD01DGXX15","column_id":"01M1Q38A1REFPJ3Y97Z5JWJ8XV","position":4,"data":{},"components":[{"component_id":"01M1Q38A2SPX0XKY8TT24TPKX7","row_id":"01M1Q38A2P7QEH3EMD01DGXX15","component_type":"TEXT","data":{"styling":{"padding":{"left":24,"right":24,"top":24,"bottom":24}},"content":{"html":"

By subscribing, you agree to receive emails from MoMA. See our \u200bPrivacy Policy and Terms.

"}},"action":null}]},{"row_id":"01M1Q38A2W1WV1K68A433ACQ49","column_id":"01M1Q38A1REFPJ3Y97Z5JWJ8XV","position":5,"data":{},"components":[{"component_id":"01M1Q38A2ZFGSGDC3S37Y72WCM","row_id":"01M1Q38A2W1WV1K68A433ACQ49","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"value":"web_landing_mooc","field_id":"museum_optin_source"},{"value":"TRUE","field_id":"museum_optin_main"},{"value":"TRUE","field_id":"museum_mooc"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":null},"border_style":"none","border_width":2,"height":48,"padding_top":0,"padding_bottom":0,"border_radius":0,"alignment":"left","background_color":"rgba(0,0,0,1)","block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":8,"bottom":24}}},"action":{"action_id":"01M1Q38A119ME8SN67VXSPY2BB","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M1Q38A0V02T2MBPX91EFQMHA","list_id":"TDGU8V"}}]}]}]},{"view_id":"01M1Q38A0V02T2MBPX91EFQMHA","form_version_id":28249231,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M1Q38A32GW42K8QFHRQG77N9","view_id":"01M1Q38A0V02T2MBPX91EFQMHA","position":0,"data":{},"rows":[{"row_id":"01M1Q38A35WVAFEA6X0N5VNMH5","column_id":"01M1Q38A32GW42K8QFHRQG77N9","position":0,"data":{},"components":[{"component_id":"01M1Q38A38MHZ16GXBR8MNNVX1","row_id":"01M1Q38A35WVAFEA6X0N5VNMH5","component_type":"TEXT","data":{"content":{"html":"

Sign up to receive Modern Art & You now

"},"styling":{"padding":{"left":24,"right":320,"top":32,"bottom":24},"block_background_color":"rgba(246,246,246,1)"},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01M1Q38A3BQ6MYW58J8Y7CPYS9","column_id":"01M1Q38A32GW42K8QFHRQG77N9","position":1,"data":{},"components":[{"component_id":"01M1Q38A3EP6BXN1NF4727P4VY","row_id":"01M1Q38A3BQ6MYW58J8Y7CPYS9","component_type":"TEXT","data":{"content":{"html":"

Modern Art & You: Next Session Coming February 24, 2026

"},"styling":{"padding":{"left":24,"right":24,"top":16,"bottom":16},"block_background_color":"rgba(246,246,246,1)"},"device_type":"MOBILE"},"action":null}]},{"row_id":"01M1Q38A3HBRY11KNMJJG75M5X","column_id":"01M1Q38A32GW42K8QFHRQG77N9","position":2,"data":{},"components":[{"component_id":"01M1Q38A3MVHSKPRGQHMCA5G5F","row_id":"01M1Q38A3HBRY11KNMJJG75M5X","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":48,"bottom":260}},"content":{"html":"

Thank you! Your submission has been received.

"},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01M1Q38A3Q28E992QN2N2FEBGW","column_id":"01M1Q38A32GW42K8QFHRQG77N9","position":3,"data":{},"components":[{"component_id":"01M1Q38A3TMYZKZ12Z38XFA4JK","row_id":"01M1Q38A3Q28E992QN2N2FEBGW","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":40,"bottom":248}},"content":{"html":"

Thank you! Your submission has been received.

"},"device_type":"MOBILE"},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01M1Q38A3XVZ46FHK53PJW0B88","form_version_id":28249231,"triggers":[{"trigger_id":"01M1Q38A43PYMRQV8EG29X26JX","trigger_group_id":"01M1Q38A3XVZ46FHK53PJW0B88","data":{"value":{"blacklist":["*store*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"URL_PATH_PATTERNS":{"value":{"blacklist":["*store*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"PROD_go-course-signup","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"9d47091780fb45969c9c2c188b00f490","alert_id":"embed","dismissed":"2026-06-12T21:55:12.125724+00:00"}]},{"form_id":"RyDqqK","live_form_versions":[{"form_id":"RyDqqK","form_version_id":26945670,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1782425046,"allocation":1.0,"id":26945670,"data":{"styling":{"padding":{"top":0,"right":0,"bottom":0,"left":0},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648,"font_size":"18px","placeholder_color":"#000000","height":48},"border":{"default_color":"rgba(0,0,0,1)"}},"size":1184,"minimum_height":48,"rich_text_styles":{"body":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648}},"border_width":3,"border_style":"solid","border_color":"#000000","border_radius":0,"is_full_page_embed":false},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KW0D0FDTRB1WGF7R66NZKYTM","form_version_id":26945670,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW0D0FFDB2NZBV3QNNXR0KF5","view_id":"01KW0D0FDTRB1WGF7R66NZKYTM","position":0,"data":{},"rows":[{"row_id":"01KW0D0FFH8ZN9KS7R2AWWK488","column_id":"01KW0D0FFDB2NZBV3QNNXR0KF5","position":0,"data":{},"components":[{"component_id":"01KW0D0FFP139H2TV081J3S8CR","row_id":"01KW0D0FFH8ZN9KS7R2AWWK488","component_type":"TEXT","data":{"content":{"html":"

Sign up and get the best of Magazine in your inbox

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW0D0FFTFRKDME9E625F6632","column_id":"01KW0D0FFDB2NZBV3QNNXR0KF5","position":1,"data":{},"components":[{"component_id":"01KW0D0FFYXBSXWB3R80G43S65","row_id":"01KW0D0FFTFRKDME9E625F6632","component_type":"TEXT","data":{"content":{"html":"

Sign up and get the best of Magazine in your inbox

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01KW0D0FG2YT5WAD2WE28CY6ZM","row_id":"01KW0D0FFTFRKDME9E625F6632","component_type":"EMAIL","data":{"placeholder":"Your email","required":true,"field_id":"$email","styling":{"text_styles":{},"block_background_color":"rgba(255,255,255,1)","padding":{"left":24,"right":0,"top":24,"bottom":36}},"label":"Email","show_label":false},"action":null},{"component_id":"01KW0D0FG6TEXP533ATSAKR83X","row_id":"01KW0D0FFTFRKDME9E625F6632","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"museum_optin_main","value":"TRUE"},{"value":"web_magazine_homepage","field_id":"museum_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"MoMA Sans Bold, Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":1152648},"border_style":"none","border_width":2,"height":48,"padding_top":0,"padding_bottom":0,"border_radius":0,"block_background_color":"rgba(255,255,255,1)","padding":{"left":0,"right":24,"top":24,"bottom":36},"background_color":"rgba(0,0,0,1)"}},"action":{"action_id":"01KW0D0FECPNJ93SFWYWN03STH","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KW0D0FE4DKWBD9Q8Q3Q81HZF","list_id":"TDGU8V"}}]}]}]},{"view_id":"01KW0D0FE4DKWBD9Q8Q3Q81HZF","form_version_id":26945670,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW0D0FGAR1BAYRXEX0GE20J0","view_id":"01KW0D0FE4DKWBD9Q8Q3Q81HZF","position":0,"data":{},"rows":[{"row_id":"01KW0D0FGE6PS6SS902T9YPSRS","column_id":"01KW0D0FGAR1BAYRXEX0GE20J0","position":0,"data":{},"components":[{"component_id":"01KW0D0FGJMXWSK95G89PM3KHP","row_id":"01KW0D0FGE6PS6SS902T9YPSRS","component_type":"TEXT","data":{"content":{"html":"

Sign up and get the best of Magazine in your inbox

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW0D0FGP55ZZZ97PKHHWG2QS","column_id":"01KW0D0FGAR1BAYRXEX0GE20J0","position":1,"data":{},"components":[{"component_id":"01KW0D0FGT6NHZV4CA0K4BEEFE","row_id":"01KW0D0FGP55ZZZ97PKHHWG2QS","component_type":"TEXT","data":{"content":{"html":"

Sign up and get the best of Magazine in your inbox

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01KW0D0FGY2GPEYGT0YN1MMB9K","row_id":"01KW0D0FGP55ZZZ97PKHHWG2QS","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":24,"right":104,"top":48,"bottom":36}},"content":{"html":"

Thanks for subscribing!

"}},"action":null}]},{"row_id":"01KW0D0FH22XDG3D3R0E29HXX0","column_id":"01KW0D0FGAR1BAYRXEX0GE20J0","position":2,"data":{},"components":[]}]}]}],"trigger_groups":[{"trigger_group_id":"01KW0D0FH6PR0B5B73Z56W64RA","form_version_id":26945670,"triggers":[{"trigger_id":"01KW0D0FHF9K2WMAKSP6W5RW99","trigger_group_id":"01KW0D0FH6PR0B5B73Z56W64RA","data":{"value":{"blacklist":["*store*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"URL_PATH_PATTERNS":{"value":{"blacklist":["*store*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"PROD_www_magazine_newsletter","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"ec058bd58e40433282f7306a6e490dbd","alert_id":"embed","dismissed":"2026-06-12T21:10:43.011673+00:00"}]},{"form_id":"W9yLEz","live_form_versions":[{"form_id":"W9yLEz","form_version_id":28666799,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1790688090,"allocation":1.0,"id":28666799,"data":{"styling":{"padding":{"top":0,"right":0,"bottom":0,"left":0},"preset_size":true,"is_max_width":true,"background_color":"rgba(0,0,0,0)","input_styles":{"color":"#000000","focus_color":"rgba(255,255,255,1)","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648,"placeholder_color":"#DDDDDD","form_input_text_color":"#FFFFFF","color":"#FFFFFF","font_size":"16px","height":60,"letter_spacing":0},"input_background_color":"rgba(0,0,0,0)","border":{"default_color":"rgba(255,255,255,0.2)","active_color":"rgba(255,255,255,1)"}},"size":600,"minimum_height":96,"border_radius":0,"border_width":0,"border_style":"solid","is_full_page_embed":false,"rich_text_styles":{"body":{"font_size":"16px","font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642},"link":{"color":"#FFFFFF"}},"background_image":null,"border_color":"#FFFFFF","custom_css":{"enabled":false,"css":""}},"independent_triggers":true,"accessible_name":"MoMA Media Hub newsletter sign-up"},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M3PN96E5FAT5Y5BN6RC81046","form_version_id":28666799,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M3PN96FKDVZBPGKXE5MQ1E9V","view_id":"01M3PN96E5FAT5Y5BN6RC81046","position":0,"data":{},"rows":[{"row_id":"01M3PN96FQQ89506HWAEJ3XZ3H","column_id":"01M3PN96FKDVZBPGKXE5MQ1E9V","position":0,"data":{},"components":[{"component_id":"01M3PN96FVXFG41SE2KAWAHHMN","row_id":"01M3PN96FQQ89506HWAEJ3XZ3H","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(0,0,0,0)","padding":{"left":0,"right":0,"top":0,"bottom":8}},"content":{"html":"

Art and ideas in your inbox

"}},"action":null}]},{"row_id":"01M3PN96FZ4K2TAEQX7AH0A74R","column_id":"01M3PN96FKDVZBPGKXE5MQ1E9V","position":1,"data":{},"components":[{"component_id":"01M3PN96G2P88EST09BPFKKKWW","row_id":"01M3PN96FZ4K2TAEQX7AH0A74R","component_type":"EMAIL","data":{"placeholder":"Enter your email address","required":true,"field_id":"$email","styling":{"text_styles":{},"padding":{"left":0,"right":0,"top":16,"bottom":0},"block_background_color":"rgba(0,0,0,0)"},"label":"Email address for the MoMA Media Hub newsletter","show_label":false,"device_type":"ALL"},"action":null},{"component_id":"01M3PN96G6ZEFV52D4Y3BCCVJD","row_id":"01M3PN96FZ4K2TAEQX7AH0A74R","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"museum_optin_main","value":"TRUE"},{"value":"web_globalfooter","field_id":"museum_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":null,"color":"rgba(0,0,0,1)"},"border_style":"none","border_width":3,"height":"auto","padding_top":21,"padding_bottom":21,"border_radius":0,"padding":{"left":12,"right":0,"top":16,"bottom":0},"drop_shadow":{"enabled":false,"color":"rgba(255,255,255,1)","x":0,"y":4,"blur":0},"background_color":"rgba(255,255,255,1)","block_background_color":"rgba(0,0,0,0)","border_color":"rgba(255,255,255,1)","padding_left":24,"padding_right":24}},"action":{"action_id":"01M3PN96EMPR7HZXEN4TQ4CD4Q","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M3PN96EDSZ17MDNP2RKA467R","list_id":"TDGU8V"}}]}]}]},{"view_id":"01M3PN96EDSZ17MDNP2RKA467R","form_version_id":28666799,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M3PN96GA4BQ8W1KDR5A7K61Y","view_id":"01M3PN96EDSZ17MDNP2RKA467R","position":0,"data":{},"rows":[{"row_id":"01M3PN96GDSDBGSK8PMB0BJEFY","column_id":"01M3PN96GA4BQ8W1KDR5A7K61Y","position":0,"data":{},"components":[{"component_id":"01M3PN96GHD5KG39ZGG1ZHF2HY","row_id":"01M3PN96GDSDBGSK8PMB0BJEFY","component_type":"TEXT","data":{"content":{"html":"

Art and ideas in your inbox

"},"styling":{"block_background_color":"rgba(0,0,0,0)","padding":{"left":0,"right":0,"top":0,"bottom":8}}},"action":null}]},{"row_id":"01M3PN96GNX5AXZC740W5GE6MX","column_id":"01M3PN96GA4BQ8W1KDR5A7K61Y","position":1,"data":{},"components":[{"component_id":"01M3PN96GR817KW1VX8QEYRKMK","row_id":"01M3PN96GNX5AXZC740W5GE6MX","component_type":"TEXT","data":{"content":{"html":"

You are now subscribed.

"},"styling":{"block_background_color":"rgba(0,0,0,0)","padding":{"left":0,"right":0,"top":37,"bottom":0}}},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01M3PN96GWHYHRNGJ2DFEFNENY","form_version_id":28666799,"triggers":[]}],"form_entity_form_view_dependencies":[]}],"name":"PROD_mediahub_footer_newsletter","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"d4a8acbbd0234d6cb7a86ef2dbce3151","alert_id":"embed","dismissed":"2026-07-20T13:36:30.702220+00:00"}]},{"form_id":"WYxVDC","live_form_versions":[{"form_id":"WYxVDC","form_version_id":26452658,"name":"Default Popup","form_type":"POPUP","channel_type":"WEB","form_type_direction":null,"update_timestamp":1781276935,"allocation":1.0,"id":26452658,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":56,"placeholder_color":"#000000","border":{"default_color":"#000000"},"font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":400,"font_size":"20px","custom_company_font_id":1202934,"form_input_text_color":"#000000"},"size":600,"minimum_height":300,"dismiss_button_styles":{"size":45,"x_stroke":1.5,"xColor":"rgba(255,255,255,1)","border_color":"rgba(255,255,255,0)","background_color":"rgba(255,255,255,0)","margin":{"top":16,"left":0,"right":14,"bottom":0}},"margin":{"top":80,"bottom":80,"left":200,"right":200},"border_radius":0,"padding":{"top":45,"bottom":45,"left":0,"right":0},"is_max_width":true,"background_color":"rgba(0,0,0,1)"},"ignore_overlay_dismissal":{"mobile":false,"desktop":false},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KT4J6ZST9GAD3Q6P27SPTNWF","form_version_id":26452658,"position":0,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":"Rewards Sunset Pop Up","parent_view_id":null,"columns":[{"column_id":"01KT4J6ZW51SP1WE8023K2J6JB","view_id":"01KT4J6ZST9GAD3Q6P27SPTNWF","position":0,"data":{},"rows":[{"row_id":"01KT4J6ZW99K5HGG38EF2JAEGE","column_id":"01KT4J6ZW51SP1WE8023K2J6JB","position":0,"data":{},"components":[{"component_id":"01KT4J6ZWCA3QP566EE6EGASZN","row_id":"01KT4J6ZW99K5HGG38EF2JAEGE","component_type":"IMAGE","data":{"styling":{"full_width":false,"alignment":"left","text_styles":{},"width":800,"padding":{"left":13,"right":215,"top":0,"bottom":0}},"image":{"name":"Reward banner","url":"https://d3k81ch9hvuctc.cloudfront.net/company/UMTXHk/images/14bd1e46-63fb-4cb2-b2b4-604de90b1dbd.jpeg","width":1280,"height":478,"format":"jpeg","size":84466,"is_ai_generated":false,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":""},"alt_text":"logo","meta_fields":[{"field_id":"$source","value":"Retail_TestRewardsPagePopUp"}],"device_type":"DESKTOP"},"action":{"action_id":"01KT4J6ZT22KFJ2QK680133WBV","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01KT4J6ZST9GAD3Q6P27SPTNWF","list_id":null}}]},{"row_id":"01KT4J6ZWGC2BP2XG4CGCDY5JT","column_id":"01KT4J6ZW51SP1WE8023K2J6JB","position":1,"data":{},"components":[{"component_id":"01KT4J6ZWKNJQWH8MX4ZNHSH8Q","row_id":"01KT4J6ZWGC2BP2XG4CGCDY5JT","component_type":"IMAGE","data":{"styling":{"full_width":false,"alignment":"left","text_styles":{},"width":800,"padding":{"left":37,"right":128,"top":0,"bottom":16}},"image":{"name":"Reward banner","url":"https://d3k81ch9hvuctc.cloudfront.net/company/UMTXHk/images/14bd1e46-63fb-4cb2-b2b4-604de90b1dbd.jpeg","width":1280,"height":478,"format":"jpeg","size":84466,"is_ai_generated":false,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":""},"alt_text":"logo","meta_fields":[{"field_id":"$source","value":"Retail_TestRewardsPagePopUp"}],"device_type":"MOBILE"},"action":null}]},{"row_id":"01KT4J6ZWPSWH14A45GFVHM1MQ","column_id":"01KT4J6ZW51SP1WE8023K2J6JB","position":2,"data":{},"components":[{"component_id":"01KT4J6ZWS2XDMPKZS3BW3JKS7","row_id":"01KT4J6ZWPSWH14A45GFVHM1MQ","component_type":"TEXT","data":{"styling":{"padding":{"left":31,"right":84,"top":10,"bottom":10}},"content":{"html":"

This is a text block. Click here to edit it\u2026

Sunsetting Our Rewards Program

"},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01KT4J6ZWX4EHB99YVGQ8S6RSH","column_id":"01KT4J6ZW51SP1WE8023K2J6JB","position":3,"data":{},"components":[{"component_id":"01KT4J6ZX02Q922PVWG348CVVK","row_id":"01KT4J6ZWX4EHB99YVGQ8S6RSH","component_type":"TEXT","data":{"styling":{"padding":{"left":60,"right":157,"top":10,"bottom":10}},"content":{"html":"

This is a text block. Click here to edit it\u2026

Sunsetting Our Rewards Program

"},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KT4J6ZX305H3DR7RXQDXSQMD","column_id":"01KT4J6ZW51SP1WE8023K2J6JB","position":4,"data":{},"components":[{"component_id":"01KT4J6ZX6ZJRNDYR49RQ11368","row_id":"01KT4J6ZX305H3DR7RXQDXSQMD","component_type":"TEXT","data":{"styling":{"padding":{"left":32,"right":46,"top":10,"bottom":14}},"content":{"html":"

Starting July 1, 2026, we will be ending our current Rewards program.

\u200b

What this means for you:

\u200b

You will continue to earn points on eligible purchases through July 1, 2026. After that, you will have 12 months until June 30, 2027 to redeem your points valued at 150+ online and in store. We will be launching hundreds of new designs over the next few months so you\u2019ll have even more opportunities to use your balance.

"},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01KT4J6ZXAHHJXDNPBPC444QR1","column_id":"01KT4J6ZW51SP1WE8023K2J6JB","position":5,"data":{},"components":[{"component_id":"01KT4J6ZXDZPDXCEA04N8RY2SX","row_id":"01KT4J6ZXAHHJXDNPBPC444QR1","component_type":"TEXT","data":{"styling":{"padding":{"left":60,"right":88,"top":10,"bottom":66}},"content":{"html":"

Starting July 1, 2026, we will be ending our current Rewards program.

\u200b

What this means for you:

\u200b

You will continue to earn points on eligible purchases through July 1, 2026. After that, you will have 12 months until June 30, 2027 to redeem your points valued at 150+ online and in store. We will be launching hundreds of new designs over the next few months so you\u2019ll have even more opportunities to use your balance.

"},"device_type":"MOBILE"},"action":null}]}]}]},{"view_id":"01KT4J6ZT8B1H1H04QDBGJ853J","form_version_id":26452658,"position":1,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KT4J6ZXGN696RVSQXVNZ0GPM","view_id":"01KT4J6ZT8B1H1H04QDBGJ853J","position":0,"data":{},"rows":[{"row_id":"01KT4J6ZXK55X8RXAYKQQVRME0","column_id":"01KT4J6ZXGN696RVSQXVNZ0GPM","position":0,"data":{},"components":[{"component_id":"01KT4J6ZXQV4AE18DDKWTB1R7Q","row_id":"01KT4J6ZXK55X8RXAYKQQVRME0","component_type":"IMAGE","data":{"styling":{"full_width":false,"alignment":"center","text_styles":{},"width":164,"padding":{"left":0,"right":0,"top":8,"bottom":8}},"image":{"name":"logo placeholder","url":"https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/26ad4ae7-ef6e-47f9-b61b-3d856461882f.png","width":650,"height":112,"format":"png","size":4911},"alt_text":"logo"},"action":null}]},{"row_id":"01KT4J6ZXTC203NHWDNB3ERRRA","column_id":"01KT4J6ZXGN696RVSQXVNZ0GPM","position":1,"data":{},"components":[{"component_id":"01KT4J6ZXXH000CXP4QSP55DXB","row_id":"01KT4J6ZXTC203NHWDNB3ERRRA","component_type":"TEXT","data":{"content":{"html":"

THANKS FOR SIGNING UP

"},"styling":{"padding":{"left":0,"right":0,"top":8,"bottom":8}}},"action":null}]},{"row_id":"01KT4J6ZY0PCEMAWJB2BFVHBTS","column_id":"01KT4J6ZXGN696RVSQXVNZ0GPM","position":2,"data":{},"components":[{"component_id":"01KT4J6ZY3YW26XYRBC93KEHVG","row_id":"01KT4J6ZY0PCEMAWJB2BFVHBTS","component_type":"TEXT","data":{"styling":{"padding":{"top":8,"left":0,"right":0,"bottom":8}},"content":{"html":"

check your inbox for your discount code

"}},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01KT4J6ZY6ZRTS36CQEQ78486V","form_version_id":26452658,"triggers":[{"trigger_id":"01KT4J6ZYDPGJ5YG2S3A589R3K","trigger_group_id":"01KT4J6ZY6ZRTS36CQEQ78486V","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01KT4J6ZYG4TGE11XR66AR53Z4","trigger_group_id":"01KT4J6ZY6ZRTS36CQEQ78486V","data":{"value":0},"trigger_type":"COOKIE_TIMEOUT"},{"trigger_id":"01KT4J6ZYKPNNDQQVM7VGT0H1E","trigger_group_id":"01KT4J6ZY6ZRTS36CQEQ78486V","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"},{"trigger_id":"01KT4J6ZYPRNNPBG3JSPBSMNXC","trigger_group_id":"01KT4J6ZY6ZRTS36CQEQ78486V","data":{"value":{"blacklist":["*www*"],"whitelist":["*pages/rewards-program*"]}},"trigger_type":"URL_PATH_PATTERNS"},{"trigger_id":"01KT4J6ZYSMJ0Y0JW6K0HVQ8FV","trigger_group_id":"01KT4J6ZY6ZRTS36CQEQ78486V","data":{"value":{"whitelist":[]}},"trigger_type":"GEO_IP"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"COOKIE_TIMEOUT":{"value":0},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"},"URL_PATH_PATTERNS":{"value":{"blacklist":["*www*"],"whitelist":["*pages/rewards-program*"]}},"GEO_IP":{"value":{"whitelist":[]}}}],"form_entity_form_view_dependencies":[]}],"name":"Retail_RewardsSunsetPopUp_20260601","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"YAXVgs","live_form_versions":[{"form_id":"YAXVgs","form_version_id":27171950,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1783391815,"allocation":1.0,"id":27171950,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":4,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642,"font_size":"16px"}},"size":780,"minimum_height":120,"rich_text_styles":{"body":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642,"text_color":"#000000"},"link":{"color":"#000001"}},"background_image":null,"border_radius":2,"dismiss_button_styles":{"position":"left"}},"independent_triggers":true,"accessible_name":"MoMA newsletter sign-up options"},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KWX71477V02JWA3Y6D6K7S1T","form_version_id":27171950,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KWX7148M4S1C05WQ33AEV188","view_id":"01KWX71477V02JWA3Y6D6K7S1T","position":0,"data":{},"rows":[{"row_id":"01KWX7148R7XQKT9343M1DNDPS","column_id":"01KWX7148M4S1C05WQ33AEV188","position":0,"data":{},"components":[{"component_id":"01KWX7148WFEZ7V0XT2Y33FMKM","row_id":"01KWX7148R7XQKT9343M1DNDPS","component_type":"TEXT","data":{"content":{"html":"

Get art and ideas in your inbox

"},"styling":{}},"action":null}]},{"row_id":"01KWX71490NQB70ZTG8050SF2Q","column_id":"01KWX7148M4S1C05WQ33AEV188","position":1,"data":{},"components":[{"component_id":"01KWX7149335R6K20FM4KC9212","row_id":"01KWX71490NQB70ZTG8050SF2Q","component_type":"EMAIL","data":{"placeholder":" ","required":true,"field_id":"$email","styling":{"text_styles":{},"padding":{"left":10,"right":6,"top":10,"bottom":6}},"label":"Email*","show_label":true},"action":null}]},{"row_id":"01KWX714979FMVA75GQ211B28R","column_id":"01KWX7148M4S1C05WQ33AEV188","position":2,"data":{},"components":[{"component_id":"01KWX7149BZ2JS3EWX99NC5J4J","row_id":"01KWX714979FMVA75GQ211B28R","component_type":"TEXT_INPUT","data":{"styling":{"text_styles":{},"padding":{"left":10,"right":6,"top":10,"bottom":6}},"field_id":"$first_name","label":"First name","placeholder":" ","required":false},"action":null},{"component_id":"01KWX7149EXXDK23N9QT74PZM4","row_id":"01KWX714979FMVA75GQ211B28R","component_type":"TEXT_INPUT","data":{"styling":{"text_styles":{},"padding":{"left":10,"right":6,"top":10,"bottom":6}},"field_id":"$last_name","label":"Last name","placeholder":" ","required":false,"show_label":true},"action":null}]},{"row_id":"01KWX7149JYCZEBPHRMDZMQA71","column_id":"01KWX7148M4S1C05WQ33AEV188","position":3,"data":{},"components":[{"component_id":"01KWX7149PCDN3570M34WQNGRW","row_id":"01KWX7149JYCZEBPHRMDZMQA71","component_type":"TEXT_INPUT","data":{"styling":{"text_styles":{},"padding":{"left":10,"right":6,"top":10,"bottom":6}},"field_id":"birth_date","label":"Date of birth","placeholder":"MM/DD/YYYY","required":false},"action":null},{"component_id":"01KWX7149SVHQ0Y7NP63H2BS9K","row_id":"01KWX7149JYCZEBPHRMDZMQA71","component_type":"TEXT_INPUT","data":{"styling":{"text_styles":{},"padding":{"left":10,"right":6,"top":10,"bottom":6}},"field_id":"$zip","label":"Zip code","placeholder":" ","required":false},"action":null}]},{"row_id":"01KWX7149XDD6K2EATFCMVTMAN","column_id":"01KWX7148M4S1C05WQ33AEV188","position":4,"data":{},"components":[{"component_id":"01KWX714A1NQRB3GFXGCTCYR2B","row_id":"01KWX7149XDD6K2EATFCMVTMAN","component_type":"TEXT","data":{"styling":{"padding":{"left":10,"right":10,"top":10,"bottom":10}},"content":{"html":"

Art, ideas, and updates

"}},"action":null}]},{"row_id":"01KWX714A4SBRCEGE2R5PNWX6G","column_id":"01KWX7148M4S1C05WQ33AEV188","position":5,"data":{},"components":[{"component_id":"01KWX714A83J9WQ2Q7ERBZWA8Y","row_id":"01KWX714A4SBRCEGE2R5PNWX6G","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_main","required":false,"label":"museum_optin_main","options":[{"label":"Be the first to hear about exhibitions, events, and ideas from MoMA","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714AB48735GQTQCRRAEB2","column_id":"01KWX7148M4S1C05WQ33AEV188","position":6,"data":{},"components":[{"component_id":"01KWX714AFH6KAX48M6HP889FA","row_id":"01KWX714AB48735GQTQCRRAEB2","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_film","required":false,"label":"museum_optin_film","options":[{"label":"Film","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714AJ0DFTHB6RW7Y4B8Y6","column_id":"01KWX7148M4S1C05WQ33AEV188","position":7,"data":{},"components":[{"component_id":"01KWX714AP35B5BSE423ZF8D6F","row_id":"01KWX714AJ0DFTHB6RW7Y4B8Y6","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_performance","required":false,"label":"museum_optin_performance","options":[{"label":"Performance","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714ASWWQJFXM7YGWFVDPX","column_id":"01KWX7148M4S1C05WQ33AEV188","position":8,"data":{},"components":[{"component_id":"01KWX714AX0DBFSZDV3Z29ZRMS","row_id":"01KWX714ASWWQJFXM7YGWFVDPX","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_family","required":false,"label":"museum_optin_family","options":[{"label":"Family activities and films","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714B1KJ3HH40PZY2BCK24","column_id":"01KWX7148M4S1C05WQ33AEV188","position":9,"data":{},"components":[{"component_id":"01KWX714B4FEBDSKYXKCYBB9PD","row_id":"01KWX714B1KJ3HH40PZY2BCK24","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_teens","required":false,"label":"museum_optin_teens","options":[{"label":"Teen programs","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714B8EGSK9MFA61PM2BMZ","column_id":"01KWX7148M4S1C05WQ33AEV188","position":10,"data":{},"components":[{"component_id":"01KWX714BBBKDX7ZM9FAE6CK4A","row_id":"01KWX714B8EGSK9MFA61PM2BMZ","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_teachers","required":false,"label":"museum_optin_teachers","options":[{"label":"Teacher workshops and resources","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714BFD9R7QVRB9BMNE1WK","column_id":"01KWX7148M4S1C05WQ33AEV188","position":11,"data":{},"components":[{"component_id":"01KWX714BK6DA2WJ0RSCDAX2E8","row_id":"01KWX714BFD9R7QVRB9BMNE1WK","component_type":"TEXT","data":{"styling":{"padding":{"left":6,"right":6,"top":2,"bottom":2}},"content":{"html":"

\u200b

"}},"action":null}]},{"row_id":"01KWX714BPNYVN8PG4BY1ZTEDH","column_id":"01KWX7148M4S1C05WQ33AEV188","position":12,"data":{},"components":[{"component_id":"01KWX714BT03HE4HZ2W83PH71W","row_id":"01KWX714BPNYVN8PG4BY1ZTEDH","component_type":"TEXT","data":{"styling":{"padding":{"left":10,"right":10,"top":10,"bottom":10}},"content":{"html":"

Membership communications

"}},"action":null}]},{"row_id":"01KWX714BXVSCRBD9BV6QCB2AY","column_id":"01KWX7148M4S1C05WQ33AEV188","position":13,"data":{},"components":[{"component_id":"01KWX714C1VX3FS4QW62PQKV0G","row_id":"01KWX714BXVSCRBD9BV6QCB2AY","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"mship_optin_main","required":false,"label":"mship_optin_main","options":[{"label":"Exclusive event invites, digital content, and member updates","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714C4EN96MJ5R8Q07PHWZ","column_id":"01KWX7148M4S1C05WQ33AEV188","position":14,"data":{},"components":[{"component_id":"01KWX714C88XRYDWP9V8BX6X9X","row_id":"01KWX714C4EN96MJ5R8Q07PHWZ","component_type":"TEXT","data":{"styling":{"padding":{"left":6,"right":6,"top":2,"bottom":2}},"content":{"html":"

\u200b

"}},"action":null}]},{"row_id":"01KWX714CBF57D6WPM3M79N2V0","column_id":"01KWX7148M4S1C05WQ33AEV188","position":15,"data":{},"components":[{"component_id":"01KWX714CF30MWXS77A6QF8BED","row_id":"01KWX714CBF57D6WPM3M79N2V0","component_type":"TEXT","data":{"styling":{"padding":{"left":10,"right":10,"top":10,"bottom":10}},"content":{"html":"

MoMA Design Store

"}},"action":null}]},{"row_id":"01KWX714CJFVD89PX91EN8DMD1","column_id":"01KWX7148M4S1C05WQ33AEV188","position":16,"data":{},"components":[{"component_id":"01KWX714CPDRH5WB53Z81HKHXR","row_id":"01KWX714CJFVD89PX91EN8DMD1","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"retail_optin_store_text","required":false,"label":"retail_optin_store_text","options":[{"label":"Exclusive product launches, latest designs, sales, and events","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714CS6RTER7H4PWCP3XH8","column_id":"01KWX7148M4S1C05WQ33AEV188","position":17,"data":{},"components":[{"component_id":"01KWX714CXNTZYFP2NXVABVFJ1","row_id":"01KWX714CS6RTER7H4PWCP3XH8","component_type":"TEXT","data":{"styling":{"padding":{"left":6,"right":6,"top":2,"bottom":2}},"content":{"html":"

\u200b

"}},"action":null}]},{"row_id":"01KWX714D0J75S1N3RXHDJV317","column_id":"01KWX7148M4S1C05WQ33AEV188","position":18,"data":{},"components":[{"component_id":"01KWX714D4PT7ATX636S5NYGFY","row_id":"01KWX714D0J75S1N3RXHDJV317","component_type":"TEXT","data":{"styling":{"padding":{"left":10,"right":10,"top":10,"bottom":10}},"content":{"html":"

Accessibility Programs & Resources

"}},"action":null}]},{"row_id":"01KWX714D8F8TBSBVDWDXTW85N","column_id":"01KWX7148M4S1C05WQ33AEV188","position":19,"data":{},"components":[{"component_id":"01KWX714DBZ9H7FV7H06XM24N8","row_id":"01KWX714D8F8TBSBVDWDXTW85N","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_access_artinsight","required":false,"label":"museum_optin_access_artinsight","options":[{"label":"Art inSight","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714DFSEN25EP22DEN6XD4","column_id":"01KWX7148M4S1C05WQ33AEV188","position":20,"data":{},"components":[]},{"row_id":"01KWX714DJ96Z369K661J8RAR5","column_id":"01KWX7148M4S1C05WQ33AEV188","position":21,"data":{},"components":[{"component_id":"01KWX714DPNQRKK499KZ3W9Z8Y","row_id":"01KWX714DJ96Z369K661J8RAR5","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_access_createability","required":false,"label":"museum_optin_access_createability","options":[{"label":"Create Ability","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714DSDHA48A7GMPEQ8Q3G","column_id":"01KWX7148M4S1C05WQ33AEV188","position":22,"data":{},"components":[]},{"row_id":"01KWX714DXN9WG64F0M4EN9YWB","column_id":"01KWX7148M4S1C05WQ33AEV188","position":23,"data":{},"components":[{"component_id":"01KWX714E0HBZ3TCRHYKA8NXPJ","row_id":"01KWX714DXN9WG64F0M4EN9YWB","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_access_interpreting","required":false,"label":"museum_optin_access_interpreting","options":[{"label":"Interpreting MoMA","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714E4AP887Z51GYVTFZ52","column_id":"01KWX7148M4S1C05WQ33AEV188","position":24,"data":{},"components":[{"component_id":"01KWX714E8NE2NPATWMVHNNR5F","row_id":"01KWX714E4AP887Z51GYVTFZ52","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_access_meetme","required":false,"label":"museum_optin_access_meetme","options":[{"label":"Meet Me at MoMA","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714EBJQ3ZVGXYRVPW1AYB","column_id":"01KWX7148M4S1C05WQ33AEV188","position":25,"data":{},"components":[{"component_id":"01KWX714EFY5TYV7Y4T8GTC8BS","row_id":"01KWX714EBJQ3ZVGXYRVPW1AYB","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"museum_optin_access_primetime","required":false,"label":"museum_optin_access_primetime","options":[{"label":"Prime Time for ages 65+","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714EJDSRE90N8E0FP4G0H","column_id":"01KWX7148M4S1C05WQ33AEV188","position":26,"data":{},"components":[{"component_id":"01KWX714EPX9B13GT9MK93CFFR","row_id":"01KWX714EJDSRE90N8E0FP4G0H","component_type":"TEXT","data":{"styling":{"padding":{"left":6,"right":6,"top":2,"bottom":2}},"content":{"html":"

\u200b

"}},"action":null}]},{"row_id":"01KWX714ESKJKZT66WE1JST6E8","column_id":"01KWX7148M4S1C05WQ33AEV188","position":27,"data":{},"components":[{"component_id":"01KWX714EXW5NS7D0PF4XJB9DD","row_id":"01KWX714ESKJKZT66WE1JST6E8","component_type":"TEXT","data":{"styling":{"padding":{"left":10,"right":10,"top":10,"bottom":10}},"content":{"html":"

MoMA PS1

"}},"action":null}]},{"row_id":"01KWX714F0JXK64HDC26TN5NNX","column_id":"01KWX7148M4S1C05WQ33AEV188","position":28,"data":{},"components":[{"component_id":"01KWX714F4D0J8D1SR4V8DHRJ1","row_id":"01KWX714F0JXK64HDC26TN5NNX","component_type":"MULTI_CHECKBOX","data":{"styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":10,"right":10,"top":4,"bottom":4}},"field_id":"ps1_optin_general","required":false,"label":"ps1_optin_general","options":[{"label":"Hear the latest news and updates from MoMA PS1","value":"TRUE","key":"key_0"}],"show_label":false},"action":null}]},{"row_id":"01KWX714F874Q9WQYWQA103MSC","column_id":"01KWX7148M4S1C05WQ33AEV188","position":29,"data":{},"components":[{"component_id":"01KWX714FBSYXBQKNJ098WD6VR","row_id":"01KWX714F874Q9WQYWQA103MSC","component_type":"TEXT","data":{"styling":{"padding":{"left":6,"right":6,"top":2,"bottom":2}},"content":{"html":"

\u200b

"}},"action":null}]},{"row_id":"01KWX714FF81YG27NF5QC8RPQM","column_id":"01KWX7148M4S1C05WQ33AEV188","position":30,"data":{},"components":[{"component_id":"01KWX714FJ7AY3C202011Z6Y8V","row_id":"01KWX714FF81YG27NF5QC8RPQM","component_type":"BUTTON","data":{"styling":{"full_width":false,"text_styles":{"font_family":"MoMA Sans Regular, Helvetica, Arial, sans-serif","font_size":"16px","font_weight":400,"font_style":"normal","text_decoration":"","custom_company_font_id":1152642},"specify_hover_background_color":false,"height":50,"padding_top":0,"padding_bottom":0,"background_color":"rgba(0,0,0,1)","border_style":"solid","border_color":"rgba(34,34,34,1)","border_radius":0,"alignment":"left","padding":{"left":10,"right":10,"top":10,"bottom":10}},"content":"Sign up","meta_fields":[{"field_id":"$source","value":"Museum_signuppage_embed"}]},"action":{"action_id":"01KWX71483VHWM72VWQKNA51G4","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KWX7147F4A5AFFC7T366RP0N","list_id":"TDGU8V"}}]}]}]},{"view_id":"01KWX7147F4A5AFFC7T366RP0N","form_version_id":27171950,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KWX714FPAZDX50819VACB5EV","view_id":"01KWX7147F4A5AFFC7T366RP0N","position":0,"data":{},"rows":[{"row_id":"01KWX714FTYF7SPFJ3KD8QHS49","column_id":"01KWX714FPAZDX50819VACB5EV","position":0,"data":{},"components":[{"component_id":"01KWX714FX5Z4592YFG8K9ERMB","row_id":"01KWX714FTYF7SPFJ3KD8QHS49","component_type":"TEXT","data":{"content":{"html":"

Thanks for subscribing!

"},"styling":{}},"action":null}]},{"row_id":"01KWX714G115A03N9X3Y3G19X8","column_id":"01KWX714FPAZDX50819VACB5EV","position":1,"data":{},"components":[{"component_id":"01KWX714G487BVRYA58EGEZYTK","row_id":"01KWX714G115A03N9X3Y3G19X8","component_type":"TEXT","data":{"styling":{},"content":{"html":"

Check your email for a confirmation message.

\u200b

"}},"action":null}]},{"row_id":"01KWX714G8N1HWWA4YSRWZDY2K","column_id":"01KWX714FPAZDX50819VACB5EV","position":2,"data":{},"components":[{"component_id":"01KWX714GJAAWGQCE25GWETY72","row_id":"01KWX714G8N1HWWA4YSRWZDY2K","component_type":"BUTTON","data":{"styling":{"full_width":false,"text_styles":{"font_family":"MoMA Sans Regular, Helvetica, Arial, sans-serif","font_size":"16px","font_weight":400,"font_style":"normal","text_decoration":"","custom_company_font_id":1152642},"specify_hover_background_color":false,"height":50,"padding_top":0,"padding_bottom":0,"background_color":"rgba(0,0,0,1)","border_style":"solid","border_color":"rgba(34,34,34,1)"},"content":"Go to moma.org","meta_fields":[{"field_id":"$source","value":"Museum_signuppage_embed"}]},"action":{"action_id":"01KWX714GCFKD2DETT0Z4APM1X","action_type":"REDIRECT_TO_URL","data":{"redirect_url":"https://www.moma.org/","to_phone_number":"40376"},"view_id":"01KWX7147F4A5AFFC7T366RP0N","list_id":null}}]}]}]}],"trigger_groups":[{"trigger_group_id":"01KWX714GP4EXD2BPPQY8QJBD4","form_version_id":27171950,"triggers":[]}],"form_entity_form_view_dependencies":[]}],"name":"Museum_signuppage_embed","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"8a8295349217460a8e5e3218dddbbb6d","alert_id":"embed","dismissed":"2026-07-06T23:41:21.247056+00:00"}]},{"form_id":"XCNztj","live_form_versions":[{"form_id":"XCNztj","form_version_id":26945433,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1782424126,"allocation":1.0,"id":26945433,"data":{"styling":{"padding":{"top":0,"right":0,"bottom":0,"left":0},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648,"font_size":"18px","placeholder_color":"#000000","height":48},"border":{"default_color":"rgba(0,0,0,1)"}},"size":1184,"minimum_height":48,"rich_text_styles":{"body":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648},"link":{"color":"#000001"}},"border_width":3,"border_style":"solid","border_color":"#000000","border_radius":0,"is_full_page_embed":false},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KW0C7DA69EBHRKJBJQXSE8QG","form_version_id":26945433,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW0C7DBCNRSF22T96XTPSF0Z","view_id":"01KW0C7DA69EBHRKJBJQXSE8QG","position":0,"data":{},"rows":[{"row_id":"01KW0C7DBGVD8Q2HCJ4V0P3XFH","column_id":"01KW0C7DBCNRSF22T96XTPSF0Z","position":0,"data":{},"components":[{"component_id":"01KW0C7DBKA7ZCBAG22QY7J58B","row_id":"01KW0C7DBGVD8Q2HCJ4V0P3XFH","component_type":"TEXT","data":{"content":{"html":"

Sign up to get art & ideas sent to your inbox

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW0C7DBPZWSV2KYNSMR8X76K","column_id":"01KW0C7DBCNRSF22T96XTPSF0Z","position":1,"data":{},"components":[{"component_id":"01KW0C7DBTHVAH1FZRZ8DWTE7E","row_id":"01KW0C7DBPZWSV2KYNSMR8X76K","component_type":"TEXT","data":{"content":{"html":"

Sign up to get art & ideas sent to your inbox

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01KW0C7DBXQVFA9VT00VXPYYJ4","row_id":"01KW0C7DBPZWSV2KYNSMR8X76K","component_type":"EMAIL","data":{"placeholder":"Your email","required":true,"field_id":"$email","styling":{"text_styles":{},"block_background_color":"rgba(255,255,255,1)","padding":{"left":24,"right":0,"top":24,"bottom":36}},"label":"Email","show_label":false},"action":null},{"component_id":"01KW0C7DC0ZYA58JKE46BPS0EJ","row_id":"01KW0C7DBPZWSV2KYNSMR8X76K","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"museum_optin_source","value":"web_landing_artterms"},{"value":"TRUE","field_id":"museum_optin_main"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"MoMA Sans Bold, Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":1152648},"border_style":"none","border_width":2,"height":48,"padding_top":0,"padding_bottom":0,"border_radius":0,"block_background_color":"rgba(255,255,255,1)","padding":{"left":0,"right":24,"top":24,"bottom":36},"background_color":"rgba(0,0,0,1)"}},"action":{"action_id":"01KW0C7DAKQD5GWX08MD0GCCY1","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KW0C7DAD6JGPFEY5TV1Q4R02","list_id":"TDGU8V"}}]}]}]},{"view_id":"01KW0C7DAD6JGPFEY5TV1Q4R02","form_version_id":26945433,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW0C7DC3KVM50AB56YQNZ85Y","view_id":"01KW0C7DAD6JGPFEY5TV1Q4R02","position":0,"data":{},"rows":[{"row_id":"01KW0C7DC687FX7BGYVNZJS738","column_id":"01KW0C7DC3KVM50AB56YQNZ85Y","position":0,"data":{},"components":[{"component_id":"01KW0C7DC97T0886BRJ9MDH4DB","row_id":"01KW0C7DC687FX7BGYVNZJS738","component_type":"TEXT","data":{"content":{"html":"

Sign up to get art & ideas sent to your inbox

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW0C7DCDGK4P3N3CFQD4AV99","column_id":"01KW0C7DC3KVM50AB56YQNZ85Y","position":1,"data":{},"components":[{"component_id":"01KW0C7DCG0593EGF5DF8HA07J","row_id":"01KW0C7DCDGK4P3N3CFQD4AV99","component_type":"TEXT","data":{"content":{"html":"

Sign up to get art & ideas sent to your inbox

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":22,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01KW0C7DCKEBE684K7VCJXJK9N","row_id":"01KW0C7DCDGK4P3N3CFQD4AV99","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":32,"right":104,"top":48,"bottom":36}},"content":{"html":"

Thanks for subscribing!

"}},"action":null}]},{"row_id":"01KW0C7DCPC6PFW1TPM9R9C2HF","column_id":"01KW0C7DC3KVM50AB56YQNZ85Y","position":2,"data":{},"components":[]}]}]}],"trigger_groups":[{"trigger_group_id":"01KW0C7DCSWSRZCRZV67ZPV797","form_version_id":26945433,"triggers":[{"trigger_id":"01KW0C7DD0P7W9ZMFG5G1D6KZD","trigger_group_id":"01KW0C7DCSWSRZCRZV67ZPV797","data":{"value":{"blacklist":["*store*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"URL_PATH_PATTERNS":{"value":{"blacklist":["*store*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"PROD_www_art-terms_newsletter","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"ece2965ebb574e4b85fefe7393d97a43","alert_id":"embed","dismissed":"2026-06-12T21:15:34.982167+00:00"}]},{"form_id":"XzrNum","live_form_versions":[{"form_id":"XzrNum","form_version_id":26961944,"name":"Default Flyout","form_type":"FLYOUT","channel_type":"WEB","form_type_direction":"BOTTOM_LEFT","update_timestamp":1782336527,"allocation":1.0,"id":26961944,"data":{"styling":{"preset_size":false,"input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642,"form_input_text_color":"#FFFFFF","color":"#FFFFFF","placeholder_color":"#FFFFFF","height":48,"font_size":"18px"},"input_background_color":"rgba(0,0,0,1)","border":{"default_color":"rgba(255,255,255,1)","active_color":"rgba(255,255,255,1)"}},"size":780,"border_radius":0,"drop_shadow":{"enabled":true,"blur":30,"color":"rgba(0,0,0,0.15)"},"dismiss_button_styles":{"size":32,"xColor":"rgba(255,255,255,1)","x_stroke":1,"background_color":"rgba(0,0,0,1)","border_color":"rgba(0,0,0,1)"},"minimum_height":250,"margin":{"left":0,"right":0,"top":0,"bottom":0},"rich_text_styles":{"body":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642,"text_color":"#FFFFFF"}},"is_max_width":true,"background_color":"rgba(0,0,0,1)","padding":{"top":24,"bottom":24,"left":24,"right":24}},"independent_triggers":true,"flyout_options":{"docking":"DOCK_TO_BOTTOM"},"side_image":{"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1},"device_type":"DESKTOP"},"position":0}},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KW2FG41N8X84V0PER0QS2YMY","form_version_id":26961944,"position":0,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW2FG42PX1EDPY5AM8SMEWTA","view_id":"01KW2FG41N8X84V0PER0QS2YMY","position":0,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"magazine-newsletter-promo (compressed)","url":"https://d3k81ch9hvuctc.cloudfront.net/company/UMTXHk/images/057c4fde-4f38-42eb-bd1f-0ea97ae97c10.jpeg","width":802,"height":814,"format":"jpeg","size":56438,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"Visitor looking under an art piece in the galleries","position":"cover","alignment":"center","vertical_alignment":"center"}},"device_type":"DESKTOP"},"rows":[]},{"column_id":"01KW2FG42S5M4ZYBDVA88DJ7G5","view_id":"01KW2FG41N8X84V0PER0QS2YMY","position":1,"data":{},"rows":[{"row_id":"01KW2FG42W85DSG559HZVWK88G","column_id":"01KW2FG42S5M4ZYBDVA88DJ7G5","position":0,"data":{},"components":[{"component_id":"01KW2FG4306VXEDF69TP1FQZ6X","row_id":"01KW2FG42W85DSG559HZVWK88G","component_type":"TEXT","data":{"styling":{"padding":{"left":0,"right":0,"top":0,"bottom":16}},"content":{"html":"

A new perspective on modern and contemporary art

"},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01KW2FG4334P900P5GDPKAXHGF","column_id":"01KW2FG42S5M4ZYBDVA88DJ7G5","position":1,"data":{},"components":[{"component_id":"01KW2FG436H4MHPVCVJW2M5ZB4","row_id":"01KW2FG4334P900P5GDPKAXHGF","component_type":"TEXT","data":{"styling":{"padding":{"left":0,"right":0,"top":0,"bottom":12}},"content":{"html":"

A new perspective on modern and contemporary art

"},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW2FG43946SXG6YJZANDN4CJ","column_id":"01KW2FG42S5M4ZYBDVA88DJ7G5","position":2,"data":{},"components":[{"component_id":"01KW2FG43C96GRKA7NAFKZSK1W","row_id":"01KW2FG43946SXG6YJZANDN4CJ","component_type":"TEXT","data":{"content":{"html":"

Sign up and get the best of MoMA Magazine in your inbox.

"},"styling":{"padding":{"top":0,"left":0,"right":0,"bottom":24}}},"action":null}]},{"row_id":"01KW2FG43FPXRCRFE5HCPHF86M","column_id":"01KW2FG42S5M4ZYBDVA88DJ7G5","position":3,"data":{},"components":[{"component_id":"01KW2FG43H03R10MR722NABR70","row_id":"01KW2FG43FPXRCRFE5HCPHF86M","component_type":"EMAIL","data":{"placeholder":"Enter your email","required":true,"field_id":"$email","styling":{"text_styles":{},"padding":{"left":0,"right":0,"top":0,"bottom":0}},"label":"Email","show_label":false},"action":null}]},{"row_id":"01KW2FG43MDWX4T7D8E53EGJSQ","column_id":"01KW2FG42S5M4ZYBDVA88DJ7G5","position":4,"data":{},"components":[{"component_id":"01KW2FG43R6WAJDHR1ET3B22J0","row_id":"01KW2FG43MDWX4T7D8E53EGJSQ","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"$source","value":"TEST_www_magazine-flyin_newsletter"}],"styling":{"specify_hover_background_color":false,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":null,"color":"rgba(0,0,0,1)"},"height":54,"padding_top":0,"padding_bottom":0,"border_style":"none","border_width":2,"border_radius":0,"padding":{"top":16,"left":0,"right":0,"bottom":0},"background_color":"rgba(255,255,255,1)"}},"action":{"action_id":"01KW2FG423B20W14NJ4MAVSXMN","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KW2FG41X39A19PMP2PA8AZN2","list_id":"TDGU8V"}}]}]}]},{"view_id":"01KW2FG41X39A19PMP2PA8AZN2","form_version_id":26961944,"position":1,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW2FG43V0HRYFEAYZ84GBW4Q","view_id":"01KW2FG41X39A19PMP2PA8AZN2","position":0,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"magazine-newsletter-promo (compressed)","url":"https://d3k81ch9hvuctc.cloudfront.net/company/UMTXHk/images/057c4fde-4f38-42eb-bd1f-0ea97ae97c10.jpeg","width":802,"height":814,"format":"jpeg","size":56438,"is_ai_generated":false,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"","position":"cover","alignment":"center","vertical_alignment":"center"}},"device_type":"DESKTOP"},"rows":[]},{"column_id":"01KW2FG43YTP3X98WQAN0K7AP3","view_id":"01KW2FG41X39A19PMP2PA8AZN2","position":1,"data":{},"rows":[{"row_id":"01KW2FG441M2K9T6BFME8EWMBD","column_id":"01KW2FG43YTP3X98WQAN0K7AP3","position":0,"data":{},"components":[{"component_id":"01KW2FG444SMCTA2VSVB8Y98X5","row_id":"01KW2FG441M2K9T6BFME8EWMBD","component_type":"TEXT","data":{"content":{"html":"

A new perspective on modern and contemporary art

"},"styling":{"padding":{"left":0,"right":0,"top":0,"bottom":16}},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01KW2FG4471A9KTNCF27V1M8T7","column_id":"01KW2FG43YTP3X98WQAN0K7AP3","position":1,"data":{},"components":[{"component_id":"01KW2FG44AJ58GAEAPQDYX523Y","row_id":"01KW2FG4471A9KTNCF27V1M8T7","component_type":"TEXT","data":{"content":{"html":"

A new perspective on modern and contemporary art

"},"styling":{"padding":{"left":0,"right":0,"top":0,"bottom":12}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW2FG44DCRXQN7Q221FJ4DT2","column_id":"01KW2FG43YTP3X98WQAN0K7AP3","position":2,"data":{},"components":[{"component_id":"01KW2FG44GB06BYWG9K1J08MAQ","row_id":"01KW2FG44DCRXQN7Q221FJ4DT2","component_type":"TEXT","data":{"content":{"html":"

Sign up and get the best of MoMA Magazine in your inbox.

"},"styling":{"padding":{"left":0,"right":0,"top":0,"bottom":0}}},"action":null}]},{"row_id":"01KW2FG44KZV6N3X4TRHPGEMDY","column_id":"01KW2FG43YTP3X98WQAN0K7AP3","position":3,"data":{},"components":[{"component_id":"01KW2FG44PQRTHDKXW0BMK7CE3","row_id":"01KW2FG44KZV6N3X4TRHPGEMDY","component_type":"TEXT","data":{"content":{"html":"

Thanks for subscribing!

"},"styling":{"padding":{"left":0,"right":0,"top":76,"bottom":0}}},"action":null}]},{"row_id":"01KW2FG44SJ414R1APF8V9C2TF","column_id":"01KW2FG43YTP3X98WQAN0K7AP3","position":4,"data":{},"components":[{"component_id":"01KW2FG44WGV24869WY3SXBJH9","row_id":"01KW2FG44SJ414R1APF8V9C2TF","component_type":"TEXT","data":{"styling":{},"content":{"html":"

Check your email for a confirmation message.

"},"dismissed_alerts":[]},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01KW2FG44ZA077AJY2SRCHFQCQ","form_version_id":26961944,"triggers":[{"trigger_id":"01KW2FG4558XB6WRKYWP8TCRD7","trigger_group_id":"01KW2FG44ZA077AJY2SRCHFQCQ","data":{"value":true},"trigger_type":"EXISTING_USER"},{"trigger_id":"01KW2FG45851R8JZAE1AJFBB57","trigger_group_id":"01KW2FG44ZA077AJY2SRCHFQCQ","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01KW2FG45BBZ4SN2MATPEJ8JF3","trigger_group_id":"01KW2FG44ZA077AJY2SRCHFQCQ","data":{"value":"5"},"trigger_type":"DELAY"},{"trigger_id":"01KW2FG45ENXKT1RWWXHZ4N6PZ","trigger_group_id":"01KW2FG44ZA077AJY2SRCHFQCQ","data":{"value":"30"},"trigger_type":"SCROLL_PERCENTAGE"},{"trigger_id":"01KW2FG45H3KD0Y72GVYRGB53K","trigger_group_id":"01KW2FG44ZA077AJY2SRCHFQCQ","data":{"value":true},"trigger_type":"EXIT_INTENT"},{"trigger_id":"01KW2FG45MQFKDCK2RRKHSWQN3","trigger_group_id":"01KW2FG44ZA077AJY2SRCHFQCQ","data":{"value":{"whitelist":["*moma.org/magazine/articles*"],"blacklist":["*store.moma.org*","*store*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"EXISTING_USER":{"value":true},"SUPPRESS_SUCCESS_FORM":{"value":true},"DELAY":{"value":"5"},"SCROLL_PERCENTAGE":{"value":"30"},"EXIT_INTENT":{"value":true},"URL_PATH_PATTERNS":{"value":{"whitelist":["*moma.org/magazine/articles*"],"blacklist":["*store.moma.org*","*store*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"PROD_www_magazine-flyin_newsletter","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"VRLgdd","live_form_versions":[{"form_id":"VRLgdd","form_version_id":26962199,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1782495814,"allocation":1.0,"id":26962199,"data":{"styling":{"padding":{"top":0,"right":0,"bottom":0,"left":0},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648,"font_size":"18px","placeholder_color":"#000000","height":48},"border":{"default_color":"rgba(0,0,0,1)"}},"size":1184,"minimum_height":48,"rich_text_styles":{"body":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648}},"border_width":3,"border_style":"solid","border_color":"#000000","border_radius":0,"is_full_page_embed":false},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01KW2GFKQANGSRPK2AKSYDA9KC","form_version_id":26962199,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW2GFKRNQAEF7PXZJKJV5ZX3","view_id":"01KW2GFKQANGSRPK2AKSYDA9KC","position":0,"data":{},"rows":[{"row_id":"01KW2GFKRSWXZ8VT47PNZW5776","column_id":"01KW2GFKRNQAEF7PXZJKJV5ZX3","position":0,"data":{},"components":[{"component_id":"01KW2GFKRXG1S56Q8CBDCE993F","row_id":"01KW2GFKRSWXZ8VT47PNZW5776","component_type":"TEXT","data":{"content":{"html":"

Get the latest on Corporate Membership.

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW2GFKS1Z3K2T7BSVW467C89","column_id":"01KW2GFKRNQAEF7PXZJKJV5ZX3","position":1,"data":{},"components":[]},{"row_id":"01KW2GFKS59VV2M11S112VJV0V","column_id":"01KW2GFKRNQAEF7PXZJKJV5ZX3","position":2,"data":{},"components":[{"component_id":"01KW2GFKS8NWBNB06Z8RJ7MACX","row_id":"01KW2GFKS59VV2M11S112VJV0V","component_type":"TEXT","data":{"content":{"html":"

Get the latest on Corporate Membership.

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01KW2GFKSCH2X4VJHSYRDF9WC9","row_id":"01KW2GFKS59VV2M11S112VJV0V","component_type":"EMAIL","data":{"placeholder":"Your email","required":true,"field_id":"$email","styling":{"text_styles":{},"block_background_color":"rgba(255,255,255,1)","padding":{"left":24,"right":0,"top":32,"bottom":32}},"label":"Email","show_label":false},"action":null},{"component_id":"01KW2GFKSGG5ZYYFQJQS4DN2B1","row_id":"01KW2GFKS59VV2M11S112VJV0V","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"museum_optin_corporate","value":"TRUE"},{"value":"web_corporatemembership","field_id":"museum_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"MoMA Sans Bold, Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":1152648},"border_style":"none","border_width":2,"height":48,"padding_top":0,"padding_bottom":0,"border_radius":0,"block_background_color":"rgba(255,255,255,1)","padding":{"left":0,"right":24,"top":24,"bottom":32},"background_color":"rgba(0,0,0,1)"}},"action":{"action_id":"01KW2GFKQSVR3DTEEDYBFZMJPT","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01KW2GFKQJ0QFZR021RJ2A41XZ","list_id":"TDGU8V"}}]}]}]},{"view_id":"01KW2GFKQJ0QFZR021RJ2A41XZ","form_version_id":26962199,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01KW2GFKSKGRK1DRKBBRQKHAR6","view_id":"01KW2GFKQJ0QFZR021RJ2A41XZ","position":0,"data":{},"rows":[{"row_id":"01KW2GFKSQ4ZGHMDMZJZN983K2","column_id":"01KW2GFKSKGRK1DRKBBRQKHAR6","position":0,"data":{},"components":[{"component_id":"01KW2GFKSVMNA0BBV4MKYXJSR2","row_id":"01KW2GFKSQ4ZGHMDMZJZN983K2","component_type":"TEXT","data":{"content":{"html":"

Get the latest on Corporate Membership.

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01KW2GFKSYYAE7SSM1SADVE0MA","column_id":"01KW2GFKSKGRK1DRKBBRQKHAR6","position":1,"data":{},"components":[]},{"row_id":"01KW2GFKT2D5XX963C62YEJD19","column_id":"01KW2GFKSKGRK1DRKBBRQKHAR6","position":2,"data":{},"components":[{"component_id":"01KW2GFKT6K8FS5Q1RD3S874KE","row_id":"01KW2GFKT2D5XX963C62YEJD19","component_type":"TEXT","data":{"content":{"html":"

Get the latest on Corporate Membership.

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01KW2GFKTAJT90424EZSH5K76M","row_id":"01KW2GFKT2D5XX963C62YEJD19","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":24,"right":104,"top":48,"bottom":40}},"content":{"html":"

Thanks for subscribing!

"}},"action":null}]},{"row_id":"01KW2GFKTDRP8P4P5DSF6EM0GC","column_id":"01KW2GFKSKGRK1DRKBBRQKHAR6","position":3,"data":{},"components":[]}]}]}],"trigger_groups":[{"trigger_group_id":"01KW2GFKTHTEPVXYXABAGZ3ETJ","form_version_id":26962199,"triggers":[{"trigger_id":"01KW2GFKTSAFY96WN7P5QA811K","trigger_group_id":"01KW2GFKTHTEPVXYXABAGZ3ETJ","data":{"value":{"blacklist":["*store*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"URL_PATH_PATTERNS":{"value":{"blacklist":["*store*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"PROD_www_corporatemembership_newsletter","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"33279500fe5641aa8760445f28a85ace","alert_id":"embed","dismissed":"2026-06-25T21:53:53.104432+00:00"}]},{"form_id":"Y98Dj9","live_form_versions":[{"form_id":"Y98Dj9","form_version_id":29110014,"name":"Default Popup","form_type":"POPUP","channel_type":"WEB","form_type_direction":null,"update_timestamp":1792538103,"allocation":1.0,"id":29110014,"data":{"styling":{"preset_size":false,"input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":56,"placeholder_color":"#000000","border":{"default_color":"#000000"},"font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":400,"font_size":"20px","custom_company_font_id":1202934,"form_input_text_color":"#000000","text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":1980529,"font_size":"16px","height":45}},"size":850,"minimum_height":640,"dismiss_button_styles":{"size":32,"x_stroke":1.5,"xColor":"rgba(0,0,0)","border_color":"rgba(255,255,255,0)","background_color":"rgba(255,255,255,0)","margin":{"top":8,"left":8,"right":8,"bottom":8}},"margin":{"top":0,"bottom":0,"left":0,"right":0},"border_radius":0,"padding":{"top":0,"bottom":0,"left":0,"right":0},"is_max_width":true,"overlay_color":"rgba(0,0,0,0.7)","rich_text_styles":{"body":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":1980529}},"drop_shadow":{"enabled":true,"blur":30,"color":"rgba(0,0,0,0.7)"}},"ignore_overlay_dismissal":{"mobile":false,"desktop":false},"independent_triggers":true,"side_image":{"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1}},"position":1}},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M5DSHZS3MGNSTW522A7A4P5X","form_version_id":29110014,"position":0,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"is_max_width":true,"size":450,"border_radius":6}},"name":"Text Opt-In","parent_view_id":null,"columns":[{"column_id":"01M5DSHZV6C839GTHKK4PT4SCZ","view_id":"01M5DSHZS3MGNSTW522A7A4P5X","position":0,"data":{},"rows":[{"row_id":"01M5DSHZV9E9FHPTG7A8C12G75","column_id":"01M5DSHZV6C839GTHKK4PT4SCZ","position":0,"data":{},"components":[{"component_id":"01M5DSHZVBZ3Z5Q4RE5W5KJ8F8","row_id":"01M5DSHZV9E9FHPTG7A8C12G75","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":25,"bottom":0}},"content":{"html":"

Welcome to MoMA Design Store!

\u200b

Claim Your 10% Off*

\u200b

"}},"action":null}]},{"row_id":"01M5DSHZVEYTMQYBNH09VYVYNT","column_id":"01M5DSHZV6C839GTHKK4PT4SCZ","position":1,"data":{},"components":[{"component_id":"01M5DSHZVHGE3RY01M7RVRF5KH","row_id":"01M5DSHZVEYTMQYBNH09VYVYNT","component_type":"PHONE_NUMBER","data":{"field_id":"$phone_number","required":true,"label":"Phone Number","placeholder":"Phone Number","channel_settings":{"sms":{"consent_type":"PROMOTIONAL_ONLY"},"whats_app":{"consent_type":null}},"is_updating_s_m_s_consent":true,"show_label":false,"styling":{"text_styles":{},"padding":{"left":29,"right":30,"top":10,"bottom":10}}},"action":null}]},{"row_id":"01M5DSHZVKKBMXYD4BC4A3FDFD","column_id":"01M5DSHZV6C839GTHKK4PT4SCZ","position":2,"data":{},"components":[{"component_id":"01M5DSHZVPYRC16H1JEX7P60ZH","row_id":"01M5DSHZVKKBMXYD4BC4A3FDFD","component_type":"SMS_DISCLOSURE","data":{"content":{"html":"

By signing up for texts, you agree to receive automated recurring marketing (including cart reminders) and support messages from MoMA Design Store. You also accept the Terms and Privacy. Consent is not a condition of purchase. Msg frequency varies. Msg & data rates may apply. Text STOP to unsubscribe.

","privacy_policy_url":"[link]","compliance_company_name":"[company name]","terms_of_service_url":"[link]"},"channels":["sms"],"styling":{"text_styles":{"text":{"font_size":null,"color":null,"font_family":null},"link":{"font_size":null,"color":null,"font_family":null}},"hidden":false,"padding":{"left":30,"right":30,"top":10,"bottom":10}},"dismissed_alerts":["d2271374d8804e08917daa36ff54e0af","3fd8188f63bf45488a300f68e78ccf38"]},"action":null}]},{"row_id":"01M5DSHZVSY1YAM2RAJS8NEVDD","column_id":"01M5DSHZV6C839GTHKK4PT4SCZ","position":3,"data":{},"components":[]},{"row_id":"01M5DSHZVW9BZRQM468X6DDVB6","column_id":"01M5DSHZV6C839GTHKK4PT4SCZ","position":4,"data":{},"components":[{"component_id":"01M5DSHZVYZS3GEAQX445MEGNT","row_id":"01M5DSHZVW9BZRQM468X6DDVB6","component_type":"BUTTON","data":{"content":"Activate 10% Off","meta_fields":[{"value":"wknd_entrance","field_id":"retail_optin_source"},{"value":"TRUE","field_id":"retail_optin_sms"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":300,"color":"rgba(255,255,255,1)","font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":50,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"left":30,"right":30,"top":5,"bottom":5},"background_color":"rgba(0,0,0)","alignment":"left"},"device_type":"ALL"},"action":{"action_id":"01M5DSHZSEV1JFMWQSA4TXYJJS","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M5DSHZS8RA42RNQZJDBK7NG5","list_id":"SpDxEW"}}]},{"row_id":"01M5DSHZW17VKD4VW5WR0HXBVJ","column_id":"01M5DSHZV6C839GTHKK4PT4SCZ","position":5,"data":{},"components":[{"component_id":"01M5DSHZW92FKS3GB6ZS3XBKNJ","row_id":"01M5DSHZW17VKD4VW5WR0HXBVJ","component_type":"BUTTON","data":{"content":"No thanks","meta_fields":[{"field_id":"$source","value":"Retail_EntranceTextOnly"}],"styling":{"full_width":true,"text_styles":{"font_size":"16px","color":"#1A1A1A","font_weight":300,"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","custom_company_font_id":null,"font_style":"normal","text_decoration":"underline"},"specify_hover_background_color":false,"height":"auto","padding_top":4,"padding_bottom":4,"background_color":"rgba(255,255,255,1)","border_radius":0,"border_style":"none","border_width":0,"border_color":"rgba(0,0,0,0.13)","padding_left":30,"padding_right":30,"padding":{"left":0,"right":288,"top":10,"bottom":10}},"violations":[]},"action":{"action_id":"01M5DSHZW4K0GGZTMMP6KSJV7S","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M5DSHZS3MGNSTW522A7A4P5X","list_id":null}}]},{"row_id":"01M5DSHZWBBFA9D7QFXJMV7BXM","column_id":"01M5DSHZV6C839GTHKK4PT4SCZ","position":6,"data":{},"components":[{"component_id":"01M5DSHZWEDVDSCV06MQXHV2BF","row_id":"01M5DSHZWBBFA9D7QFXJMV7BXM","component_type":"TEXT","data":{"content":{"html":"

*Exclusions apply. Valid for your first purchase of $100 or more.

"},"styling":{"padding":{"left":30,"right":65,"top":10,"bottom":10}}},"action":null}]}]},{"column_id":"01M5DSHZWHCXAK1GRZFADBBQ82","view_id":"01M5DSHZS3MGNSTW522A7A4P5X","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"812590_179803_811547_full (compressed)","url":"https://cdn.klaviyomail.com/company/UMTXHk/images/fc1a7f33-cf0e-4033-8e62-05babbf498a6.jpeg","width":1648,"height":2443,"format":"jpeg","size":155750,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"Fall 2026 Collection","position":"cover","alignment":"center","vertical_alignment":"center","is_ai_generated":false}}},"rows":[]}]},{"view_id":"01M5DSHZS8RA42RNQZJDBK7NG5","form_version_id":29110014,"position":1,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M5DSHZWM6WTMZRCN7XSFZNSC","view_id":"01M5DSHZS8RA42RNQZJDBK7NG5","position":0,"data":{},"rows":[{"row_id":"01M5DSHZWPBYDSD0HPTWBM7DXJ","column_id":"01M5DSHZWM6WTMZRCN7XSFZNSC","position":0,"data":{},"components":[{"component_id":"01M5DSHZWSNDDPDG4JEVX6RVNM","row_id":"01M5DSHZWPBYDSD0HPTWBM7DXJ","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":30,"bottom":16}},"content":{"html":"

You've Unlocked 10% Off*

\u200b

Use code at checkout

"}},"action":null}]},{"row_id":"01M5DSHZWWRKY0FY80QGEYPS4K","column_id":"01M5DSHZWM6WTMZRCN7XSFZNSC","position":1,"data":{},"components":[{"component_id":"01M5DSHZWYXXHYG6B9S1A0Q3R8","row_id":"01M5DSHZWWRKY0FY80QGEYPS4K","component_type":"COUPON","data":{"styling":{"text_styles":{"font_family":"MoMA Sans Store, Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":null,"font_size":18,"color":"#000000","letter_spacing":0,"text_decoration":""},"padding":{"left":30,"right":30,"top":10,"bottom":10},"border_radius":0,"border_style":"solid","border_width":1},"coupon_type":"unique","coupon_data":{"type":"uploaded","name":"WELCOME_PREFIX_WE1","id":8655745,"success_message":"Success!"}},"action":null}]},{"row_id":"01M5DSHZX1JFKKK7EBFMQPFWWT","column_id":"01M5DSHZWM6WTMZRCN7XSFZNSC","position":2,"data":{},"components":[{"component_id":"01M5DSHZX9ZHVD4YPFJ18Y7FRB","row_id":"01M5DSHZX1JFKKK7EBFMQPFWWT","component_type":"BUTTON","data":{"content":"Shop Now","meta_fields":[{"field_id":"$source","value":"Retail_EntranceTextOnly"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":300,"color":"rgba(255,255,255,1)","font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":50,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"left":30,"right":30,"top":5,"bottom":5},"background_color":"rgba(0,0,0)","alignment":"left"},"device_type":"ALL"},"action":{"action_id":"01M5DSHZX4XJEBBM611B3ESN48","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M5DSHZS8RA42RNQZJDBK7NG5","list_id":null}}]},{"row_id":"01M5DSHZXCZ9A6P1WMH7KTTYR5","column_id":"01M5DSHZWM6WTMZRCN7XSFZNSC","position":3,"data":{},"components":[{"component_id":"01M5DSHZXFRZZ5GETHCYX2Y3KW","row_id":"01M5DSHZXCZ9A6P1WMH7KTTYR5","component_type":"SMS_DISCLOSURE","data":{"styling":{},"content":{},"channels":null},"action":null}]},{"row_id":"01M5DSHZXHA2F51X40D1Y2C7E9","column_id":"01M5DSHZWM6WTMZRCN7XSFZNSC","position":4,"data":{},"components":[{"component_id":"01M5DSHZXM1RK6BMK4KRCVED2G","row_id":"01M5DSHZXHA2F51X40D1Y2C7E9","component_type":"TEXT","data":{"content":{"html":"

*Exclusions apply. Valid for your first purchase of $100 or more.

"},"styling":{"padding":{"left":30,"right":71,"top":0,"bottom":0}}},"action":null}]}]},{"column_id":"01M5DSHZXP38JZP87AHK7P2D8P","view_id":"01M5DSHZS8RA42RNQZJDBK7NG5","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"812590_179803_811547_full (compressed)","url":"https://cdn.klaviyomail.com/company/UMTXHk/images/fc1a7f33-cf0e-4033-8e62-05babbf498a6.jpeg","width":1648,"height":2443,"format":"jpeg","size":155750,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"Fall 2026 Collection","position":"cover","alignment":"center","vertical_alignment":"center","is_ai_generated":false}}},"rows":[]}]}],"trigger_groups":[{"trigger_group_id":"01M5DSHZXS5SSEZ2HG0V0EVKSM","form_version_id":29110014,"triggers":[{"trigger_id":"01M5DSHZXZ0YGN53ZJ9RESV17K","trigger_group_id":"01M5DSHZXS5SSEZ2HG0V0EVKSM","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01M5DSHZY1A6JAKQB02QVEQ986","trigger_group_id":"01M5DSHZXS5SSEZ2HG0V0EVKSM","data":{"value":1},"trigger_type":"COOKIE_TIMEOUT"},{"trigger_id":"01M5DSHZY4P3NJRAW38XHSG92Y","trigger_group_id":"01M5DSHZXS5SSEZ2HG0V0EVKSM","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"},{"trigger_id":"01M5DSHZY7RRX3FSYK4EP0GPCB","trigger_group_id":"01M5DSHZXS5SSEZ2HG0V0EVKSM","data":{"value":{"whitelist":["*https://store.moma.org/*"]}},"trigger_type":"URL_PATH_PATTERNS"},{"trigger_id":"01M5DSHZY9V6CJM8CYFF95ZA62","trigger_group_id":"01M5DSHZXS5SSEZ2HG0V0EVKSM","data":{"value":{"profile":true,"channel":"email"}},"trigger_type":"CHANNEL_TARGETING"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"COOKIE_TIMEOUT":{"value":1},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"},"URL_PATH_PATTERNS":{"value":{"whitelist":["*https://store.moma.org/*"]}},"CHANNEL_TARGETING":{"value":{"profile":true,"channel":"email"}}}],"form_entity_form_view_dependencies":[]}],"name":"Retail_EntranceTextOnlyTemporary","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"3fd8188f63bf45488a300f68e78ccf38","alert_id":"addDisclosureCompanyName","dismissed":"2026-10-20T23:15:02.064374+00:00"}]},{"form_id":"WpfJzM","live_form_versions":[{"form_id":"WpfJzM","form_version_id":28328565,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1788987665,"allocation":1.0,"id":28328565,"data":{"styling":{"padding":{"top":0,"right":0,"bottom":0,"left":0},"preset_size":false,"is_max_width":false,"background_color":"rgba(246,246,246,1)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Regular', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1152642,"height":48},"border":{"default_color":"rgba(0,0,0,1)"}},"size":600,"minimum_height":120,"rich_text_styles":{"body":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648},"link":{"color":"#000001"}},"is_full_page_embed":false,"border_radius":0},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M241868DD74BG7YN43CQPQF5","form_version_id":28328565,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M241869W0ARWW14QCG7HH8ZX","view_id":"01M241868DD74BG7YN43CQPQF5","position":0,"data":{},"rows":[{"row_id":"01M24186A0QR81C1KQBSC2S6H3","column_id":"01M241869W0ARWW14QCG7HH8ZX","position":0,"data":{},"components":[{"component_id":"01M24186A4ZNPQFMYZ3VXP3S24","row_id":"01M24186A0QR81C1KQBSC2S6H3","component_type":"TEXT","data":{"content":{"html":"

Sign up to receive What Is Contemporary Art?

"},"styling":{"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":145,"top":32,"bottom":24}},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01M24186A88NSXAH7CR7YCMDKB","column_id":"01M241869W0ARWW14QCG7HH8ZX","position":1,"data":{},"components":[{"component_id":"01M24186AC94WKZXMXC39TD9DV","row_id":"01M24186A88NSXAH7CR7YCMDKB","component_type":"TEXT","data":{"content":{"html":"

Sign up to receive Modern Art & You now

"},"styling":{"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":16,"bottom":16}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01M24186AG55FB7ECJ1DT3Z1FS","column_id":"01M241869W0ARWW14QCG7HH8ZX","position":2,"data":{},"components":[{"component_id":"01M24186AMG68J6P8WYMPQ35FF","row_id":"01M24186AG55FB7ECJ1DT3Z1FS","component_type":"TEXT_INPUT","data":{"styling":{"text_styles":{},"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":12,"top":8,"bottom":16}},"field_id":"$first_name","label":"First name","placeholder":"First name","required":false,"show_label":false},"action":null},{"component_id":"01M24186AQYFQJEZGPVBSFR2SJ","row_id":"01M24186AG55FB7ECJ1DT3Z1FS","component_type":"TEXT_INPUT","data":{"styling":{"text_styles":{},"block_background_color":"rgba(246,246,246,1)","padding":{"left":12,"right":24,"top":8,"bottom":16}},"field_id":"$last_name","label":"Last name","placeholder":"Last name","required":false,"show_label":false},"action":null}]},{"row_id":"01M24186AVRFMXZHRC2642AJ4W","column_id":"01M241869W0ARWW14QCG7HH8ZX","position":3,"data":{},"components":[{"component_id":"01M24186AYSEJ03HZYFZWSC50G","row_id":"01M24186AVRFMXZHRC2642AJ4W","component_type":"EMAIL","data":{"placeholder":"Email address","required":true,"field_id":"$email","styling":{"text_styles":{},"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":8,"bottom":16}},"label":"Email","show_label":false,"dismissed_alerts":[]},"action":null}]},{"row_id":"01M24186B24QJAQBV5YHHSHBVV","column_id":"01M241869W0ARWW14QCG7HH8ZX","position":4,"data":{},"components":[{"component_id":"01M24186B6R875K6X1B1RM6JHX","row_id":"01M24186B24QJAQBV5YHHSHBVV","component_type":"TEXT","data":{"styling":{"padding":{"left":24,"right":24,"top":24,"bottom":24}},"content":{"html":"

By subscribing, you agree to receive emails from MoMA. See our \u200bPrivacy Policy and Terms.

"}},"action":null}]},{"row_id":"01M24186B9PMF7JAXR7JZKW6V4","column_id":"01M241869W0ARWW14QCG7HH8ZX","position":5,"data":{},"components":[{"component_id":"01M24186BDQ9DPA2S08Q5C6DMK","row_id":"01M24186B9PMF7JAXR7JZKW6V4","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"value":"web_landing_mooc","field_id":"museum_optin_source"},{"value":"TRUE","field_id":"museum_optin_main"},{"value":"TRUE","field_id":"museum_mooc_wica"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":null},"border_style":"none","border_width":2,"height":48,"padding_top":0,"padding_bottom":0,"border_radius":0,"alignment":"left","background_color":"rgba(0,0,0,1)","block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":8,"bottom":24}}},"action":{"action_id":"01M241868YMH80VKJ9PB6FW67C","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M241868P2E64NVGV4VWD6YQ2","list_id":"TDGU8V"}}]}]}]},{"view_id":"01M241868P2E64NVGV4VWD6YQ2","form_version_id":28328565,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M24186BH2Y228K8NZCG5RHMK","view_id":"01M241868P2E64NVGV4VWD6YQ2","position":0,"data":{},"rows":[{"row_id":"01M24186BMNA76FCNBTVG1DC22","column_id":"01M24186BH2Y228K8NZCG5RHMK","position":0,"data":{},"components":[{"component_id":"01M24186BRB6HPKCJWE489ZD0W","row_id":"01M24186BMNA76FCNBTVG1DC22","component_type":"TEXT","data":{"content":{"html":"

Sign up to receive What Is Contemporary Art?

"},"styling":{"padding":{"left":24,"right":320,"top":32,"bottom":24},"block_background_color":"rgba(246,246,246,1)"},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01M24186BWA00K9P0FSTN2Y0Y8","column_id":"01M24186BH2Y228K8NZCG5RHMK","position":1,"data":{},"components":[{"component_id":"01M24186BZM01GDBKZE9686438","row_id":"01M24186BWA00K9P0FSTN2Y0Y8","component_type":"TEXT","data":{"content":{"html":"

Sign up to receive What Is Contemporary Art?

"},"styling":{"padding":{"left":24,"right":24,"top":16,"bottom":16},"block_background_color":"rgba(246,246,246,1)"},"device_type":"MOBILE"},"action":null}]},{"row_id":"01M24186C38WZ86VPEW0MCZMBZ","column_id":"01M24186BH2Y228K8NZCG5RHMK","position":2,"data":{},"components":[{"component_id":"01M24186C7T8FXDQQQGNWEMXCC","row_id":"01M24186C38WZ86VPEW0MCZMBZ","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":48,"bottom":260}},"content":{"html":"

Thank you! Your submission has been received.

"},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01M24186CABP0FEYR0PK25XWKB","column_id":"01M24186BH2Y228K8NZCG5RHMK","position":3,"data":{},"components":[{"component_id":"01M24186CE3V0HX3F7A2JJQW33","row_id":"01M24186CABP0FEYR0PK25XWKB","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(246,246,246,1)","padding":{"left":24,"right":24,"top":40,"bottom":248}},"content":{"html":"

Thank you! Your submission has been received.

"},"device_type":"MOBILE"},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01M24186CHPBFJTMH6XRNQBDQ9","form_version_id":28328565,"triggers":[{"trigger_id":"01M24186CSEBMMXPB6R01Q8HEE","trigger_group_id":"01M24186CHPBFJTMH6XRNQBDQ9","data":{"value":{"blacklist":["*store*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"URL_PATH_PATTERNS":{"value":{"blacklist":["*store*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"PROD_go-course-signup-contemporary","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"c4a09500f4f741d2a2fd3b07343b722b","alert_id":"embed","dismissed":"2026-09-03T22:05:02.515022+00:00"}]},{"form_id":"U2x3U3","live_form_versions":[{"form_id":"U2x3U3","form_version_id":29290811,"name":"Default Popup","form_type":"POPUP","channel_type":"WEB","form_type_direction":null,"update_timestamp":1793220302,"allocation":1.0,"id":29290811,"data":{"styling":{"preset_size":false,"input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":56,"placeholder_color":"#000000","border":{"default_color":"#000000"},"font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":400,"font_size":"20px","custom_company_font_id":1202934,"form_input_text_color":"#000000","text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":1980529,"font_size":"16px","height":45}},"size":850,"minimum_height":640,"dismiss_button_styles":{"size":32,"x_stroke":1.5,"xColor":"rgba(0,0,0)","border_color":"rgba(255,255,255,0)","background_color":"rgba(255,255,255,0)","margin":{"top":8,"left":8,"right":8,"bottom":8}},"margin":{"top":0,"bottom":0,"left":0,"right":0},"border_radius":0,"padding":{"top":0,"bottom":0,"left":0,"right":0},"is_max_width":true,"overlay_color":"rgba(0,0,0,0.7)","rich_text_styles":{"body":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":1980529}},"drop_shadow":{"enabled":true,"blur":30,"color":"rgba(0,0,0,0.7)"}},"ignore_overlay_dismissal":{"mobile":false,"desktop":false},"independent_triggers":false,"side_image":{"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1}},"position":1}},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M6244V3092FF3XWGMVTDKACD","form_version_id":29290811,"position":0,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":"Email Opt-in","parent_view_id":null,"columns":[{"column_id":"01M6244V5JH09M9175Y0JQEMES","view_id":"01M6244V3092FF3XWGMVTDKACD","position":0,"data":{},"rows":[{"row_id":"01M6244V5NCKD7GPE594FXQ17N","column_id":"01M6244V5JH09M9175Y0JQEMES","position":0,"data":{},"components":[{"component_id":"01M6244V5SDVHJHNY3C9ZYSB00","row_id":"01M6244V5NCKD7GPE594FXQ17N","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":30,"bottom":0}},"content":{"html":"

\u200b

\u200b

Don't miss out on

\u200b

10% Off Your Order*

\u200b

"}},"action":null}]},{"row_id":"01M6244V5WDGFZCW7YB87E4MXB","column_id":"01M6244V5JH09M9175Y0JQEMES","position":1,"data":{},"components":[{"component_id":"01M6244V60SMQQGRMV39Q8NTZW","row_id":"01M6244V5WDGFZCW7YB87E4MXB","component_type":"EMAIL","data":{"styling":{"text_styles":{},"padding":{"left":30,"right":30,"top":10,"bottom":10}},"field_id":"$email","required":true,"label":"Email Address","placeholder":"Email Address","show_label":false},"action":null}]},{"row_id":"01M6244V631BX3H28M1YWQ79SZ","column_id":"01M6244V5JH09M9175Y0JQEMES","position":2,"data":{},"components":[{"component_id":"01M6244V67XGPEMNEQ66CPHM06","row_id":"01M6244V631BX3H28M1YWQ79SZ","component_type":"BUTTON","data":{"content":"Save Sitewide","meta_fields":[{"value":"TRUE","field_id":"retail_optin_store_text"},{"value":"wknd_exit","field_id":"retail_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"14px","font_weight":300,"font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":45,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"top":10,"left":30,"right":30,"bottom":10},"background_color":"rgba(0,0,0,1)","border_color":"rgba(255,255,255,1)"}},"action":{"action_id":"01M6244V3DE4ZJT93Z1BR626G0","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M6244V36CKPAGP5RBMN5JBQY","list_id":"TDGU8V"}}]},{"row_id":"01M6244V6A8Y94X47714RE3AK8","column_id":"01M6244V5JH09M9175Y0JQEMES","position":3,"data":{},"components":[{"component_id":"01M6244V6MSNXCJNVGR1GWYHX9","row_id":"01M6244V6A8Y94X47714RE3AK8","component_type":"BUTTON","data":{"content":"No Thanks","meta_fields":[{"field_id":"$source","value":"Retail_Exit"}],"styling":{"specify_hover_background_color":false,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"14px","font_weight":300,"font_style":"normal","text_decoration":"underline","custom_company_font_id":null,"color":"rgba(0,0,0,1)"},"height":"auto","padding_top":4,"padding_bottom":4,"border_style":"none","border_width":0,"border_radius":0,"padding":{"top":10,"left":0,"right":288,"bottom":0},"background_color":"rgba(255,255,255,1)","border_color":"rgba(255,255,255,1)","padding_left":30,"padding_right":30}},"action":{"action_id":"01M6244V6DGNT4TXZZ6YSERR6F","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M6244V3092FF3XWGMVTDKACD","list_id":null}}]},{"row_id":"01M6244V6QB8CE66FWZB91PY5H","column_id":"01M6244V5JH09M9175Y0JQEMES","position":4,"data":{},"components":[{"component_id":"01M6244V6V1RFAQ4T8C76QX20H","row_id":"01M6244V6QB8CE66FWZB91PY5H","component_type":"TEXT","data":{"content":{"html":"

*Exclusions apply. Valid for your first purchase of $100 or more. By entering your email, you agree to receive updates and offers from MoMA Design Store, MoMA news, and Membership updates. You can unsubscribe at any time.

"},"styling":{"padding":{"left":30,"right":30,"top":10,"bottom":0}}},"action":null}]}]},{"column_id":"01M6244V6YQJGEHAVVV2YWSSJZ","view_id":"01M6244V3092FF3XWGMVTDKACD","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"Desktop_3 (compressed)","url":"https://d3k81ch9hvuctc.cloudfront.net/company/UMTXHk/images/42d35f18-2870-4227-9015-fa68d7b7c3bf.jpeg","width":1298,"height":1948,"format":"jpeg","size":225345,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"Fall 2026 Collection","position":"cover","alignment":"center","vertical_alignment":"center"}}},"rows":[]}]},{"view_id":"01M6244V36CKPAGP5RBMN5JBQY","form_version_id":29290811,"position":1,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M6244V72MT1AV07D0PQ60GZH","view_id":"01M6244V36CKPAGP5RBMN5JBQY","position":0,"data":{},"rows":[{"row_id":"01M6244V75RJYNTRSEQBVAMNS8","column_id":"01M6244V72MT1AV07D0PQ60GZH","position":0,"data":{},"components":[{"component_id":"01M6244V78VZ1A62NQDMCN6S02","row_id":"01M6244V75RJYNTRSEQBVAMNS8","component_type":"TEXT","data":{"styling":{"padding":{"top":0,"left":30,"right":30,"bottom":10}},"content":{"html":"

\u200b

You've Unlocked 10% Off*

\u200b

Use code at checkout

\u200b

"}},"action":null}]},{"row_id":"01M6244V7CVMEBETDEZR47CBCP","column_id":"01M6244V72MT1AV07D0PQ60GZH","position":1,"data":{},"components":[{"component_id":"01M6244V7F7KR33SSK40XRK81B","row_id":"01M6244V7CVMEBETDEZR47CBCP","component_type":"COUPON","data":{"styling":{"text_styles":{"font_family":"MoMA Sans Store, Helvetica, Arial, sans-serif","font_weight":300,"font_style":"normal","custom_company_font_id":null,"font_size":18,"color":"#000000","letter_spacing":0,"text_decoration":""},"padding":{"left":30,"right":30,"top":10,"bottom":10},"border_radius":0,"border_style":"solid","border_width":1},"coupon_type":"unique","coupon_data":{"type":"uploaded","name":"WELCOME_PREFIX_WE1","id":8655745,"success_message":"Success!"}},"action":null}]},{"row_id":"01M6244V7KHA6NH2FQSG6Q6PVS","column_id":"01M6244V72MT1AV07D0PQ60GZH","position":2,"data":{},"components":[{"component_id":"01M6244V7XBTKH07DQWDR9G3PE","row_id":"01M6244V7KHA6NH2FQSG6Q6PVS","component_type":"BUTTON","data":{"content":"Save Sitewide","meta_fields":[{"field_id":"$source","value":"Retail_Exit"}],"styling":{"specify_hover_background_color":true,"full_width":true,"text_styles":{"font_family":"'MoMA Sans Store', Helvetica, Arial, sans-serif","font_size":"18px","font_weight":300,"color":"rgba(255,255,255,1)","font_style":"normal","text_decoration":"","custom_company_font_id":null},"height":50,"padding_top":0,"padding_bottom":0,"border_style":"solid","border_width":0,"border_radius":0,"padding":{"left":30,"right":30,"top":5,"bottom":5},"background_color":"rgba(0,0,0)","alignment":"left"},"device_type":"ALL"},"action":{"action_id":"01M6244V7PTVE49GQ3EHY2BXZB","action_type":"CLOSE_FORM","data":{"to_phone_number":"40376"},"view_id":"01M6244V36CKPAGP5RBMN5JBQY","list_id":null}}]},{"row_id":"01M6244V80V1S1TNJBYKRVEDM5","column_id":"01M6244V72MT1AV07D0PQ60GZH","position":3,"data":{},"components":[{"component_id":"01M6244V831JY0M9DPJMFKP9JB","row_id":"01M6244V80V1S1TNJBYKRVEDM5","component_type":"SMS_DISCLOSURE","data":{"styling":{},"content":{},"channels":null},"action":null}]},{"row_id":"01M6244V873FQFWSC8E97NWTGD","column_id":"01M6244V72MT1AV07D0PQ60GZH","position":4,"data":{},"components":[{"component_id":"01M6244V8ATFXQCBKMQJSN05Z5","row_id":"01M6244V873FQFWSC8E97NWTGD","component_type":"TEXT","data":{"content":{"html":"

*Exclusions apply. Valid for your first purchase of $100 or more.

"},"styling":{"padding":{"left":30,"right":30,"top":0,"bottom":0}}},"action":null}]}]},{"column_id":"01M6244V8E4V4CAADGN4C2AKY8","view_id":"01M6244V36CKPAGP5RBMN5JBQY","position":1,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"Desktop_3 (compressed)","url":"https://d3k81ch9hvuctc.cloudfront.net/company/UMTXHk/images/42d35f18-2870-4227-9015-fa68d7b7c3bf.jpeg","width":1298,"height":1948,"format":"jpeg","size":225345,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"MoMA NY Yankees Cap","position":"cover","alignment":"center","vertical_alignment":"center","is_ai_generated":false}}},"rows":[]}]}],"trigger_groups":[{"trigger_group_id":"01M6244V8HVCEQQCMH7XN1N7MZ","form_version_id":29290811,"triggers":[{"trigger_id":"01M6244V8RBF3E23X71F8ZEWPY","trigger_group_id":"01M6244V8HVCEQQCMH7XN1N7MZ","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01M6244V8WB84JVFDXBNS3DCMC","trigger_group_id":"01M6244V8HVCEQQCMH7XN1N7MZ","data":{"value":1},"trigger_type":"COOKIE_TIMEOUT"},{"trigger_id":"01M6244V8Z60Z48SE9YBD3MNDT","trigger_group_id":"01M6244V8HVCEQQCMH7XN1N7MZ","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"},{"trigger_id":"01M6244V92DHN4THVFFFMMK2A0","trigger_group_id":"01M6244V8HVCEQQCMH7XN1N7MZ","data":{"value":{"whitelist":["*https://store.moma.org/*"]}},"trigger_type":"URL_PATH_PATTERNS"},{"trigger_id":"01M6244V96CCXQ4R2AG38HY8CP","trigger_group_id":"01M6244V8HVCEQQCMH7XN1N7MZ","data":{"value":true},"trigger_type":"EXIT_INTENT"},{"trigger_id":"01M6244V99WZWSWBVHS0HBEKE1","trigger_group_id":"01M6244V8HVCEQQCMH7XN1N7MZ","data":{"value":2},"trigger_type":"PAGE_VISITS"},{"trigger_id":"01M6244V9CA4SDX2F4NX0379ZR","trigger_group_id":"01M6244V8HVCEQQCMH7XN1N7MZ","data":{"value":true},"trigger_type":"EXISTING_USER"},{"trigger_id":"01M6244V9GAQ3Z6DTHY1FF2EWY","trigger_group_id":"01M6244V8HVCEQQCMH7XN1N7MZ","data":{"value":120},"trigger_type":"DELAY"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"COOKIE_TIMEOUT":{"value":1},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"},"URL_PATH_PATTERNS":{"value":{"whitelist":["*https://store.moma.org/*"]}},"EXIT_INTENT":{"value":true},"PAGE_VISITS":{"value":2},"EXISTING_USER":{"value":true},"DELAY":{"value":120}}],"form_entity_form_view_dependencies":[]}],"name":"Retail_Exit","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"TjPZbe","live_form_versions":[{"form_id":"TjPZbe","form_version_id":29232548,"name":"Default Embed","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1793050593,"allocation":1.0,"id":29232548,"data":{"styling":{"padding":{"top":0,"right":0,"bottom":0,"left":0},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD","border_radius":0,"height":50,"placeholder_color":"#767676","text_styles":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648,"font_size":"18px","placeholder_color":"#000000","height":48},"border":{"default_color":"rgba(0,0,0,1)"}},"size":1184,"minimum_height":48,"rich_text_styles":{"body":{"font_family":"'MoMA Sans Bold', Helvetica, Arial, sans-serif","font_weight":900,"font_style":"normal","custom_company_font_id":1152648}},"border_width":3,"border_style":"solid","border_color":"#000000","border_radius":0,"is_full_page_embed":false},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M5X2W6ZQX40XM4935W2KPM0D","form_version_id":29232548,"position":0,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M5X2W70XM031GQBMD5182W2H","view_id":"01M5X2W6ZQX40XM4935W2KPM0D","position":0,"data":{},"rows":[{"row_id":"01M5X2W7106X9XDM1DG0PGF2ZW","column_id":"01M5X2W70XM031GQBMD5182W2H","position":0,"data":{},"components":[{"component_id":"01M5X2W7143GR853P83QRG4N77","row_id":"01M5X2W7106X9XDM1DG0PGF2ZW","component_type":"TEXT","data":{"content":{"html":"

Get Ambasz Institute updates delivered to your inbox.

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01M5X2W717985S84JJRA3TZVD7","column_id":"01M5X2W70XM031GQBMD5182W2H","position":1,"data":{},"components":[]},{"row_id":"01M5X2W71A18MYY3THZS3JD1NM","column_id":"01M5X2W70XM031GQBMD5182W2H","position":2,"data":{},"components":[{"component_id":"01M5X2W71DKYJBMPWPR0M1GBTZ","row_id":"01M5X2W71A18MYY3THZS3JD1NM","component_type":"TEXT","data":{"content":{"html":"

Get Ambasz Institute updates delivered to your inbox.

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01M5X2W71HBTM4F9KMTV80NKM7","row_id":"01M5X2W71A18MYY3THZS3JD1NM","component_type":"EMAIL","data":{"placeholder":"Your email","required":true,"field_id":"$email","styling":{"text_styles":{},"block_background_color":"rgba(255,255,255,1)","padding":{"left":24,"right":0,"top":32,"bottom":32}},"label":"Email","show_label":false},"action":null},{"component_id":"01M5X2W71MZRKRD3RP9V5BDHCG","row_id":"01M5X2W71A18MYY3THZS3JD1NM","component_type":"BUTTON","data":{"content":"Subscribe","meta_fields":[{"field_id":"museum_optin_ambasz","value":"TRUE"},{"value":"web_ambasz","field_id":"museum_optin_source"}],"styling":{"specify_hover_background_color":false,"full_width":false,"text_styles":{"font_family":"MoMA Sans Bold, Helvetica, Arial, sans-serif","font_size":"18px","font_weight":900,"font_style":"normal","text_decoration":"","custom_company_font_id":1152648},"border_style":"none","border_width":2,"height":48,"padding_top":0,"padding_bottom":0,"border_radius":0,"block_background_color":"rgba(255,255,255,1)","padding":{"left":0,"right":24,"top":24,"bottom":32},"background_color":"rgba(0,0,0,1)"}},"action":{"action_id":"01M5X2W703F2ZGE9HTYNZS2DSZ","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"40376"},"view_id":"01M5X2W6ZXE50C6H336TS4N5JM","list_id":"TDGU8V"}}]}]}]},{"view_id":"01M5X2W6ZXE50C6H336TS4N5JM","form_version_id":29232548,"position":1,"data":{"styling":{"padding":{"top":10,"right":5,"bottom":10,"left":5},"preset_size":false,"is_max_width":false,"background_color":"rgba(255,255,255,0)","input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M5X2W71QS6RRSC4CNJQWTGTG","view_id":"01M5X2W6ZXE50C6H336TS4N5JM","position":0,"data":{},"rows":[{"row_id":"01M5X2W71TJBBC26AFDJEQVH3N","column_id":"01M5X2W71QS6RRSC4CNJQWTGTG","position":0,"data":{},"components":[{"component_id":"01M5X2W71XWDQDMHST8EZ6NJTJ","row_id":"01M5X2W71TJBBC26AFDJEQVH3N","component_type":"TEXT","data":{"content":{"html":"

Get Ambasz Institute updates delivered to your inbox.

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":16,"bottom":0}},"device_type":"MOBILE"},"action":null}]},{"row_id":"01M5X2W7206SSESB08XC12GPAY","column_id":"01M5X2W71QS6RRSC4CNJQWTGTG","position":1,"data":{},"components":[]},{"row_id":"01M5X2W7238S9EVHFV7V04NCC1","column_id":"01M5X2W71QS6RRSC4CNJQWTGTG","position":2,"data":{},"components":[{"component_id":"01M5X2W726M8R8TFWJPEER8E3D","row_id":"01M5X2W7238S9EVHFV7V04NCC1","component_type":"TEXT","data":{"content":{"html":"

Get Ambasz Institute updates delivered to your inbox.

"},"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":20,"right":20,"top":22,"bottom":28}},"device_type":"DESKTOP"},"action":null},{"component_id":"01M5X2W7293XED6Y3MB3EKXRDG","row_id":"01M5X2W7238S9EVHFV7V04NCC1","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(255,255,255,1)","padding":{"left":24,"right":104,"top":48,"bottom":40}},"content":{"html":"

Thanks for subscribing!

"}},"action":null}]},{"row_id":"01M5X2W72C01S591JN1NKDCQ7P","column_id":"01M5X2W71QS6RRSC4CNJQWTGTG","position":3,"data":{},"components":[]}]}]}],"trigger_groups":[{"trigger_group_id":"01M5X2W72F3534BR6V75N1AKZ5","form_version_id":29232548,"triggers":[{"trigger_id":"01M5X2W72P99KQ1322FPV3QSF9","trigger_group_id":"01M5X2W72F3534BR6V75N1AKZ5","data":{"value":{"blacklist":["*store*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"URL_PATH_PATTERNS":{"value":{"blacklist":["*store*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"PROD_www_ambasz_newsletter","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[{"id":"4d7df24419664ca0acbdb3af8136be50","alert_id":"embed","dismissed":"2026-10-26T21:40:40.767072+00:00"}]}],"form_settings":{"enabled":false},"dynamic_info_config":{},"company_sender_settings":{"email_address":"newsletters@moma.org","email_settings":{"SpDxEW":{"subject":"Confirm Your Subscription"}}}}