","reported_at":"Tue, 11 Jul 2023 19:38:58 GMT","related_nodes":[]},{"a11y_identifier":"component:styles:68261637","id":"duplicate-id-active","impact":"serious","html":"*Offer valid at Patagonia.com only. Discount cannot be applied to past orders or purchases. Single use only. Excluded items include but are not limited to: gift cards, shipping, Worn Wear \u00ae items, and non-Patagonia merchandise. Excluded items may change without notice. Not valid with any other promotion, web special, sale or discount, including Team, Group, Corporate or Pro sales. Expires 2 weeks after date of opt in.
"}},"action":null}]},{"row_id":"01M0914WHFB6CGAJE10YF1KVDT","column_id":"01M0914WFPAMP9BGKHS0Q5DKGK","position":8,"data":{},"components":[{"component_id":"01M0914WHKBPS4MF5K9FV6G0SP","row_id":"01M0914WHFB6CGAJE10YF1KVDT","component_type":"TEXT","data":{"styling":{},"content":{"html":"Photo: Tad McCrea
"},"device_type":"DESKTOP"},"action":null}]}]}]},{"view_id":"01M0914WCNYJA5EAMTJGCY507J","form_version_id":27915106,"position":2,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","input_background_color":"#FFFFFF","height":45,"font_family":"'Poppins', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26111,"font_weight":500,"form_input_text_color":"#000000"},"size":"450","background_color":"#FFFFFF","is_max_width":true,"padding":{"top":20,"left":15,"right":15},"background_image":{"name":"Frame 321","url":"https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/30a378c3-497b-48e8-8da1-6b4c72f5a5be.png","width":450,"height":369,"format":"png","size":122123,"position":"cover","alignment":"center","custom_width":"450"},"border_radius":6}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M0914WHP6TX3M6CP7KAVX5C7","view_id":"01M0914WCNYJA5EAMTJGCY507J","position":0,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"PAT_2026_BrandEvergreen_PopUpModial-james_perrin_00066_cc_WEB_8e0bcd5b (compressed)","url":"https://d3k81ch9hvuctc.cloudfront.net/company/YgU9me/images/fc922cae-c454-49f3-9c85-7791f4f95b6c.jpeg","width":1241,"height":1862,"format":"jpeg","size":234489,"position":"custom","alignment":"center","custom_width":510,"is_ai_generated":false,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"","vertical_alignment":"center"}}},"rows":[]},{"column_id":"01M0914WHST8XJ9VKXWNKEDWE9","view_id":"01M0914WCNYJA5EAMTJGCY507J","position":1,"data":{},"rows":[{"row_id":"01M0914WHX724TMJ5VQ57WBR1R","column_id":"01M0914WHST8XJ9VKXWNKEDWE9","position":0,"data":{},"components":[{"component_id":"01M0914WJ0JMMS26DY2XP9E1QK","row_id":"01M0914WHX724TMJ5VQ57WBR1R","component_type":"IMAGE","data":{"styling":{"full_width":false,"alignment":"center","text_styles":{}},"image":{"name":"device-opt-in-animation-5","url":"https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/1f74faf6-026e-45ce-91ec-3434d9de79a8.gif","width":213,"height":320,"format":"gif","size":124754},"alt_text":"Animation of text message appearing on mobile device","violations":[]},"action":null}]},{"row_id":"01M0914WJ3JKNZWS2SCXW6CHMZ","column_id":"01M0914WHST8XJ9VKXWNKEDWE9","position":1,"data":{},"components":[{"component_id":"01M0914WJ75K0PB3GJMNV86QH5","row_id":"01M0914WJ3JKNZWS2SCXW6CHMZ","component_type":"TEXT","data":{"styling":{"padding":{"bottom":10}},"content":{"html":"Check your texts
"},"violations":[]},"action":null}]},{"row_id":"01M0914WJA4ZJ49GZFNG0X0FNQ","column_id":"01M0914WHST8XJ9VKXWNKEDWE9","position":2,"data":{},"components":[{"component_id":"01M0914WJD8WN3607CGB66XECG","row_id":"01M0914WJA4ZJ49GZFNG0X0FNQ","component_type":"TEXT","data":{"styling":{},"content":{"html":"Reply 'Y' to confirm your subscription.
"},"violations":[]},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01M0914WJGHEV9EBA5KRYHZZSR","form_version_id":27915106,"triggers":[{"trigger_id":"01M0914WJRCXGPE74F3EPPT8EX","trigger_group_id":"01M0914WJGHEV9EBA5KRYHZZSR","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01M0914WJV87EEZR3HEXNRC50H","trigger_group_id":"01M0914WJGHEV9EBA5KRYHZZSR","data":{"value":true},"trigger_type":"EXISTING_USER"},{"trigger_id":"01M0914WJYH94DP64TF2HM8JDH","trigger_group_id":"01M0914WJGHEV9EBA5KRYHZZSR","data":{"value":1},"trigger_type":"COOKIE_TIMEOUT"},{"trigger_id":"01M0914WK1RSTEQPZ93DWD4F1D","trigger_group_id":"01M0914WJGHEV9EBA5KRYHZZSR","data":{"value":{"blacklist":["*cart*","*staging-us2*","*/black-friday*","*/quality/*","*wornwear*","*patagonia.ca*","*stories*","*utm_source=attentive*","*/stories/theshitthropocene-screenings.html*","*/progress-report*","*checkout*","*midterm-elections*","*/elections*","*protect-alaska-public-lands*","*/privacy-notice*","*/account/login/*","*/setpassword/*","*/terms-of-use*","*product*","*ownership*"],"whitelist":["*utm_campaign=BB_Ecomm_Search_BRD_WBSP_Shipping*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"EXISTING_USER":{"value":true},"COOKIE_TIMEOUT":{"value":1},"URL_PATH_PATTERNS":{"value":{"blacklist":["*cart*","*staging-us2*","*/black-friday*","*/quality/*","*wornwear*","*patagonia.ca*","*stories*","*utm_source=attentive*","*/stories/theshitthropocene-screenings.html*","*/progress-report*","*checkout*","*midterm-elections*","*/elections*","*protect-alaska-public-lands*","*/privacy-notice*","*/account/login/*","*/setpassword/*","*/terms-of-use*","*product*","*ownership*"],"whitelist":["*utm_campaign=BB_Ecomm_Search_BRD_WBSP_Shipping*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"15% Modal - Paid Search","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"SGVhrg","live_form_versions":[{"form_id":"SGVhrg","form_version_id":17784988,"name":"Default GDPR Flyout","form_type":"POPUP","channel_type":"WEB","form_type_direction":null,"update_timestamp":1753980175,"allocation":1.0,"id":17784988,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#91ABE9","border_radius":4,"height":50,"placeholder_color":"#767676","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","font_weight":400,"font_size":"16px","custom_company_font_id":1208589},"size":"600","dismiss_button_styles":{"size":32,"x_stroke":2,"background_color":"#FFFFFF","border_color":"rgba(255,255,255,1)","xColor":"rgba(0,0,0,1)","margin":{"top":16,"bottom":16,"left":16,"right":16}},"drop_shadow":{"enabled":true,"blur":30,"color":"rgba(0,0,0,0.15)"},"minimum_height":0,"border_radius":20,"margin":{"left":24,"right":24,"top":24,"bottom":24},"mobile_overlay":{"enabled":true,"color":"rgba(0,0,0,0.5)"},"padding":{"top":24,"bottom":24,"left":24,"right":32},"rich_text_styles":{"body":{"font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","font_weight":500,"font_size":"16px","custom_company_font_id":1208589,"line_spacing":"1.5","text_alignment":"left"},"h1":{"font_family":"'Montserrat', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":700,"font_size":"48px","custom_company_font_id":440606,"line_spacing":"1.2","bottom_margin":16}},"background_image":null,"is_max_width":true},"flyout_options":{"docking":"DOCK_TO_BOTTOM"},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01JKEY0S037H1C2ZRAC3ER19ZM","form_version_id":17784988,"position":0,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01JKEY0S0Z70HH08TGE4AKGCR3","view_id":"01JKEY0S037H1C2ZRAC3ER19ZM","position":0,"data":{},"rows":[{"row_id":"01JKEY0S12R122XGRRQM2R0PW2","column_id":"01JKEY0S0Z70HH08TGE4AKGCR3","position":0,"data":{},"components":[{"component_id":"01JKEY0S16ET1WEBH4BCQ36F7T","row_id":"01JKEY0S12R122XGRRQM2R0PW2","component_type":"TEXT","data":{"content":{"html":"Are you a specialist or an all-arounder? Tell us what sports you love so we can share what matters most.
\nSelect all that apply
"},"styling":{"padding":{"left":0,"right":0,"top":40,"bottom":24}}},"action":null}]},{"row_id":"01JKEY0S19KK2SEADHWTYQZHZF","column_id":"01JKEY0S0Z70HH08TGE4AKGCR3","position":2,"data":{},"components":[{"component_id":"01JKEY0S1DM8E8TGHEF9WNFVVP","row_id":"01JKEY0S19KK2SEADHWTYQZHZF","component_type":"MULTI_CHECKBOX","data":{"label":"How would you like to hear from us?","required":false,"field_id":"Interest_Preference","styling":{"text_styles":{},"arrangement":"vertical","padding":{"left":8,"right":8,"top":0,"bottom":16}},"options":[{"label":"Skiing & Snowboarding","value":"Snow"},{"label":"Climbing","value":"Climbing"},{"label":"Fly Fishing","value":"Fly Fishing"},{"label":"Trail Running","value":"Trail"},{"label":"Surfing","value":"Surfing"},{"label":"Mountain Biking","value":"Mountain Biking"}],"show_label":false},"action":null}]},{"row_id":"01JKEY0S1GCPZJ5ZPVE71VRY0W","column_id":"01JKEY0S0Z70HH08TGE4AKGCR3","position":4,"data":{},"components":[{"component_id":"01JKEY0S1KSEXEZ8RMH6D4FCBF","row_id":"01JKEY0S1GCPZJ5ZPVE71VRY0W","component_type":"BUTTON","data":{"content":"Submit","meta_fields":[{"field_id":"$source","value":"Logged In Users"}],"styling":{"specify_hover_background_color":false,"full_width":true,"text_styles":{"font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","font_weight":500,"font_size":"16px","custom_company_font_id":null},"height":56,"padding_top":0,"padding_bottom":0,"border_style":"none","border_width":2,"border_radius":32,"background_color":"#000000","padding":{"left":0,"right":0,"top":0,"bottom":0}}},"action":{"action_id":"01JKEY0S0H8EDDFYZRSB54SHM4","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"72849"},"view_id":"01JKEY0S0AWTZQCMF0C4RAREMB","list_id":"RujSTK"}}]}]}]},{"view_id":"01JKEY0S0AWTZQCMF0C4RAREMB","form_version_id":17784988,"position":1,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD"},"size":"450"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01JKEY0S1Q94FEKAP0YG4TX3BV","view_id":"01JKEY0S0AWTZQCMF0C4RAREMB","position":0,"data":{},"rows":[{"row_id":"01JKEY0S1TMXWQAG6TK7D259JM","column_id":"01JKEY0S1Q94FEKAP0YG4TX3BV","position":0,"data":{},"components":[{"component_id":"01JKEY0S1Y2DXXXAY6VN9V3CCH","row_id":"01JKEY0S1TMXWQAG6TK7D259JM","component_type":"TEXT","data":{"content":{"html":"Thanks! Your preferences have been updated. Hope you can get out there soon.
"}},"action":null}]},{"row_id":"01JKEY0S29FQYN28738YMSREP0","column_id":"01JKEY0S1Q94FEKAP0YG4TX3BV","position":2,"data":{},"components":[{"component_id":"01JKEY0S2CS3FV97VHV0AFNQ42","row_id":"01JKEY0S29FQYN28738YMSREP0","component_type":"BUTTON","data":{"styling":{"full_width":true,"text_styles":{"font_family":"'Montserrat', Arial, 'Helvetica Neue', Helvetica, sans-serif","font_weight":700,"font_size":"16px","custom_company_font_id":440606},"specify_hover_background_color":false,"height":56,"padding_top":0,"padding_bottom":0,"padding":{"left":0,"right":0,"top":20,"bottom":0},"border_radius":32,"background_color":"#000000"},"content":"Close","meta_fields":[{"field_id":"$source","value":"Logged In Users"}]},"action":{"action_id":"01JKEY0S0M6TM5YQ97PZ9TWDAM","action_type":"CLOSE_FORM","data":{"to_phone_number":"72849"},"view_id":"01JKEY0S0AWTZQCMF0C4RAREMB","list_id":null}}]}]}]}],"trigger_groups":[{"trigger_group_id":"01JKEY0S2GGGBF4PPYZQAZWXXK","form_version_id":17784988,"triggers":[{"trigger_id":"01JKEY0S2P95Z6W0DPY5XP5CBC","trigger_group_id":"01JKEY0S2GGGBF4PPYZQAZWXXK","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01JKEY0S2ZXP3J5VX5MZPAC3GS","trigger_group_id":"01JKEY0S2GGGBF4PPYZQAZWXXK","data":{"value":5},"trigger_type":"COOKIE_TIMEOUT"},{"trigger_id":"01JKEY0S327GASYNHKTS6T7TZG","trigger_group_id":"01JKEY0S2GGGBF4PPYZQAZWXXK","data":{"value":5},"trigger_type":"TEASER_TIMEOUT"},{"trigger_id":"01JKEY0S38M3XD2HRCWJTDJ1BX","trigger_group_id":"01JKEY0S2GGGBF4PPYZQAZWXXK","data":{"value":{"whitelist":true,"blacklist":true,"environment":"web"}},"trigger_type":"GROUPS_TARGETING"},{"trigger_id":"01JKEY0S3BF0Y2X1ZHGBTYG262","trigger_group_id":"01JKEY0S2GGGBF4PPYZQAZWXXK","data":{"value":{"whitelist":["*?loggedIn=true*"],"blacklist":["*/shop/*","*/product/*","*/cart/*","*/checkout/*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"COOKIE_TIMEOUT":{"value":5},"TEASER_TIMEOUT":{"value":5},"GROUPS_TARGETING":{"value":{"whitelist":true,"blacklist":true,"environment":"web"}},"URL_PATH_PATTERNS":{"value":{"whitelist":["*?loggedIn=true*"],"blacklist":["*/shop/*","*/product/*","*/cart/*","*/checkout/*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"Logged In Users","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"UJDkfF","live_form_versions":[{"form_id":"UJDkfF","form_version_id":27914823,"name":"Win a free item - Mobile","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1787007895,"allocation":1.0,"id":27914823,"data":{"styling":{"preset_size":false,"padding":{"top":8,"right":16,"left":16,"bottom":8},"input_styles":{"color":"#000000","focus_color":"#91ABE9","height":56,"font_size":"14px","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","custom_company_font_id":1208589,"border":{"default_color":"rgba(0,0,0,1)","active_color":"#91ABE9"},"font_weight":400,"input_background_color":"#FFFFFF","border_radius":8,"placeholder_color":"#4A4A4A","form_input_text_color":"#000000"},"is_max_width":true,"size":840,"border_radius":8,"embed_alignment":"center","background_color":"rgba(255,255,255,1)","minimum_height":252,"background_image":null,"border_style":"none","border_width":0},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M08ZJYWBZPMCCPR341S8YJJV","form_version_id":27914823,"position":0,"data":{"styling":{"preset_size":true,"padding":{"top":32,"right":16,"left":54,"bottom":32},"input_styles":{"color":"#000000","focus_color":"#0064CD","height":51,"font_size":"18px","font_family":"'Nunito Sans', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26604,"border":{"default_color":"#606A72"},"font_weight":400,"input_background_color":"#FFFFFF"},"is_max_width":true,"size":"450","border_radius":4,"embed_alignment":"center","background_color":"rgba(255,255,255,0)"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M08ZJYXF3GGY4DK4TT1J8Q11","view_id":"01M08ZJYWBZPMCCPR341S8YJJV","position":0,"data":{},"rows":[{"row_id":"01M08ZJYXKDMTSWMB33F6D4Z9G","column_id":"01M08ZJYXF3GGY4DK4TT1J8Q11","position":0,"data":{},"components":[{"component_id":"01M08ZJYXPRK8P6MEEK3HJ029W","row_id":"01M08ZJYXKDMTSWMB33F6D4Z9G","component_type":"TEXT","data":{"content":{"html":"Sign Up and Keep in Touch.
"},"styling":{"padding":{"bottom":0,"left":16,"right":8,"top":16},"block_background_color":"rgba(255,255,255,0)"},"violations":[]},"action":null}]},{"row_id":"01M08ZJYXSG19NW9252NV0Z1YK","column_id":"01M08ZJYXF3GGY4DK4TT1J8Q11","position":1,"data":{},"components":[{"component_id":"01M08ZJYXWVZK0F3H580DZQ2Z1","row_id":"01M08ZJYXSG19NW9252NV0Z1YK","component_type":"TEXT","data":{"styling":{"padding":{"bottom":16,"left":16,"right":16,"top":0},"block_background_color":"rgba(255,255,255,0)"},"content":{"html":"We\u2019ve always got something new going on, so sign up for our newsletter for original stories, activism awareness, exclusive offers, events and more.
"},"violations":[],"device_type":"DESKTOP"},"action":null}]},{"row_id":"01M08ZJYXZHTSKKQ2DF8V5WXJF","column_id":"01M08ZJYXF3GGY4DK4TT1J8Q11","position":2,"data":{},"components":[{"component_id":"01M08ZJYY2KXMGKMFFPYTNG50W","row_id":"01M08ZJYXZHTSKKQ2DF8V5WXJF","component_type":"TEXT","data":{"styling":{"padding":{"left":16,"right":16,"top":0,"bottom":10}},"content":{"html":"We\u2019ve always got something new going on, so sign up for our newsletter for original stories, activism awareness, exclusive offers, events and more.
"},"device_type":"MOBILE"},"action":null}]},{"row_id":"01M08ZJYY5R9MS4KJWJJT23Q5A","column_id":"01M08ZJYXF3GGY4DK4TT1J8Q11","position":3,"data":{},"components":[{"component_id":"01M08ZJYY81T7D38ZED4TKH7W0","row_id":"01M08ZJYY5R9MS4KJWJJT23Q5A","component_type":"EMAIL","data":{"field_id":"$email","required":true,"placeholder":"Email*","styling":{"padding":{"bottom":0,"top":0,"left":8,"right":8},"text_styles":{},"block_background_color":"rgba(255,255,255,0)"},"label":"Email","violations":[],"show_label":false,"device_type":"ALL"},"action":null}]},{"row_id":"01M08ZJYYA1XDG4KKY9GA7WY27","column_id":"01M08ZJYXF3GGY4DK4TT1J8Q11","position":4,"data":{},"components":[{"component_id":"01M08ZJYYDTZAYNFGDQS6YFPMY","row_id":"01M08ZJYYA1XDG4KKY9GA7WY27","component_type":"BUTTON","data":{"content":"Sign Up","meta_fields":[{"field_id":"$source","value":"New to Patagonia Sign Up"}],"styling":{"border_style":"none","specify_hover_background_color":false,"full_width":true,"border_color":"rgba(27,27,27,1)","hover_text_color":"rgba(255,255,255,1)","text_styles":{"color":"#FFFFFF","letter_spacing":0,"font_size":"16px","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","custom_company_font_id":null,"font_weight":500},"hover_background_color":"#5F6065","border_width":2,"background_color":"rgba(0,0,0,1)","border_radius":28,"padding":{"top":16,"left":8,"right":8,"bottom":16},"height":56,"padding_top":0,"padding_bottom":0,"block_background_color":"rgba(255,255,255,0)"},"violations":[]},"action":{"action_id":"01M08ZJYWRA49156981PZETKF2","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"72849"},"view_id":"01M08ZJYWJXJK5BG2FV04Z1CC7","list_id":"RujSTK"}}]},{"row_id":"01M08ZJYYGMD06DCK1GQB3XGX5","column_id":"01M08ZJYXF3GGY4DK4TT1J8Q11","position":5,"data":{},"components":[{"component_id":"01M08ZJYYK38DSDZPKFEFNSPPC","row_id":"01M08ZJYYGMD06DCK1GQB3XGX5","component_type":"TEXT","data":{"styling":{"padding":{"left":16,"right":6,"top":10,"bottom":10}},"content":{"html":"*By submitting your email address, you agree to receive marketing emails from Patagonia. We may use information collected about you to suggest other products and offers. Don\u2019t worry, if you change your mind, you can unsubscribe at any time. Please view our Privacy Notice and Notice of Financial Incentive for more information.
"}},"action":null}]}]}]},{"view_id":"01M08ZJYWJXJK5BG2FV04Z1CC7","form_version_id":27914823,"position":1,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#373F47","focus_color":"#0064CD","height":53,"font_family":"\"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26111,"font_size":"18px","form_input_text_color":"#000000","border":{"default_color":"#606A72"}},"is_max_width":true,"size":"450","border_radius":6}},"name":"Thanks","parent_view_id":null,"columns":[{"column_id":"01M08ZJYYPXQDBK6S4QBZC3C6B","view_id":"01M08ZJYWJXJK5BG2FV04Z1CC7","position":0,"data":{},"rows":[{"row_id":"01M08ZJYYS0XQYQHD2QQXBD6BB","column_id":"01M08ZJYYPXQDBK6S4QBZC3C6B","position":0,"data":{},"components":[{"component_id":"01M08ZJYYW7HNSQ8WNYJ19SXNC","row_id":"01M08ZJYYS0XQYQHD2QQXBD6BB","component_type":"TEXT","data":{"styling":{},"content":{"html":"Thanks for subscribing.
"}},"action":null}]}]}]},{"view_id":"01M08ZJYWXZDZBPGJ7F0ASYV38","form_version_id":27914823,"position":2,"data":{"styling":{"preset_size":true,"padding":{"top":32,"right":16,"left":54,"bottom":32},"input_styles":{"color":"#000000","focus_color":"#0064CD","height":51,"font_size":"18px","font_family":"'Nunito Sans', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26604,"border":{"default_color":"#606A72"},"font_weight":400,"input_background_color":"#FFFFFF"},"is_max_width":true,"size":"450","border_radius":2,"embed_alignment":"center","background_color":"rgba(255,255,255,0)"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M08ZJYYYDR7V5XBCBHJB34ZY","view_id":"01M08ZJYWXZDZBPGJ7F0ASYV38","position":0,"data":{},"rows":[{"row_id":"01M08ZJYZ17DH5T18KZF87PG8V","column_id":"01M08ZJYYYDR7V5XBCBHJB34ZY","position":0,"data":{},"components":[{"component_id":"01M08ZJYZ4PER6322M068RQ2WF","row_id":"01M08ZJYZ17DH5T18KZF87PG8V","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(255,255,255,0)","padding":{"bottom":0,"top":10,"left":3,"right":3}},"content":{"html":"Thanks for subscribing!
"},"violations":[]},"action":null}]},{"row_id":"01M08ZJYZ7QNWBFCNPD93XKBJ9","column_id":"01M08ZJYYYDR7V5XBCBHJB34ZY","position":1,"data":{},"components":[{"component_id":"01M08ZJYZASM3FZ55G5R1SB36C","row_id":"01M08ZJYZ7QNWBFCNPD93XKBJ9","component_type":"TEXT","data":{"styling":{},"content":{"html":"Check your email for a confirmation message.
"},"violations":[]},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01M08ZJYZCZQ9089NX2XRZ8HVA","form_version_id":27914823,"triggers":[{"trigger_id":"01M08ZJYZNNGF414C0P0K69EVR","trigger_group_id":"01M08ZJYZCZQ9089NX2XRZ8HVA","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01M08ZJYZRP046NHGASGE2DDSC","trigger_group_id":"01M08ZJYZCZQ9089NX2XRZ8HVA","data":{"value":true},"trigger_type":"EXIT_INTENT"},{"trigger_id":"01M08ZJYZV6WKN32SPEBHTJTT9","trigger_group_id":"01M08ZJYZCZQ9089NX2XRZ8HVA","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"EXIT_INTENT":{"value":true},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"}}],"form_entity_form_view_dependencies":[]}],"name":"New to Patagonia Sign Up","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"YfSCnR","live_form_versions":[{"form_id":"YfSCnR","form_version_id":17872876,"name":"Win a free item - Mobile","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1742246159,"allocation":1.0,"id":17872876,"data":{"styling":{"preset_size":false,"padding":{"top":8,"right":16,"left":16,"bottom":8},"input_styles":{"color":"#000000","focus_color":"#91ABE9","height":56,"font_size":"14px","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","custom_company_font_id":1208589,"border":{"default_color":"rgba(0,0,0,1)","active_color":"#91ABE9"},"font_weight":400,"input_background_color":"#FFFFFF","border_radius":8,"placeholder_color":"#4A4A4A","form_input_text_color":"#000000"},"is_max_width":true,"size":840,"border_radius":8,"embed_alignment":"center","background_color":"rgba(255,255,255,1)","minimum_height":252,"background_image":null,"border_style":"none","border_width":0},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01JKY40VD1FC96925AWW7Q95A7","form_version_id":17872876,"position":0,"data":{"styling":{"preset_size":true,"padding":{"top":32,"right":16,"left":54,"bottom":32},"input_styles":{"color":"#000000","focus_color":"#0064CD","height":51,"font_size":"18px","font_family":"'Nunito Sans', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26604,"border":{"default_color":"#606A72"},"font_weight":400,"input_background_color":"#FFFFFF"},"is_max_width":true,"size":"450","border_radius":4,"embed_alignment":"center","background_color":"rgba(255,255,255,0)"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01JKY40VDZ68APQAT3ZG1SZPDT","view_id":"01JKY40VD1FC96925AWW7Q95A7","position":0,"data":{},"rows":[{"row_id":"01JKY40VE2M1GHPS6GN4W3HDK1","column_id":"01JKY40VDZ68APQAT3ZG1SZPDT","position":0,"data":{},"components":[{"component_id":"01JKY40VE4MDCKWEDHMJ0MC4XY","row_id":"01JKY40VE2M1GHPS6GN4W3HDK1","component_type":"TEXT","data":{"content":{"html":"Subscribe
"},"styling":{"padding":{"bottom":0,"left":16,"right":8,"top":16},"block_background_color":"rgba(255,255,255,0)"},"violations":[]},"action":null}]},{"row_id":"01JKY40VE75HQ04Y8DXRMK4SD7","column_id":"01JKY40VDZ68APQAT3ZG1SZPDT","position":1,"data":{},"components":[{"component_id":"01JKY40VE91877SA9ZKDV9CNDR","row_id":"01JKY40VE75HQ04Y8DXRMK4SD7","component_type":"TEXT","data":{"styling":{"padding":{"bottom":16,"left":16,"right":16,"top":0},"block_background_color":"rgba(255,255,255,0)"},"content":{"html":"Route finding is the art of navigating through unfamiliar terrain. Using our brains instead of Google Maps to get from point A to point B. In a world that feels like it’s moving faster, striving for efficiency, speed, ticks, and checked boxes, this is an invitation to slow down and embrace the adventure of the unknown.
\n
\nThere is so much about climbing that gets me fired up, and I want to share that stoke with this newsletter. I’ll bring reflections and insights from a life fully dedicated to climbing. I’ll share stories and conversations with friends, many of whom have also dedicated themselves to the climbing life. You’ll hear about folks who are on the cutting edge of our sport and its various disciplines, and about those fighting to protect the places we climb.
\n
\nThanks for tying in with me.
\n
\n —Tommy Caldwell
"},"violations":[],"device_type":"DESKTOP"},"action":null}]},{"row_id":"01JKY40VECP9DS2N5R04MN2ZFF","column_id":"01JKY40VDZ68APQAT3ZG1SZPDT","position":2,"data":{},"components":[{"component_id":"01JKY40VEEA8W26PP41SKN1JM5","row_id":"01JKY40VECP9DS2N5R04MN2ZFF","component_type":"TEXT","data":{"styling":{"padding":{"left":16,"right":16,"top":0,"bottom":10}},"content":{"html":"Get Tommy Caldwell’s newsletter Routefinding delivered to your inbox.
"},"device_type":"MOBILE"},"action":null}]},{"row_id":"01JKY40VEH70F8BTFX5MWS5VR5","column_id":"01JKY40VDZ68APQAT3ZG1SZPDT","position":3,"data":{},"components":[{"component_id":"01JKY40VEK3YK6EVCJCBY39KTS","row_id":"01JKY40VEH70F8BTFX5MWS5VR5","component_type":"EMAIL","data":{"field_id":"$email","required":true,"placeholder":"Email*","styling":{"padding":{"bottom":0,"top":0,"left":8,"right":8},"text_styles":{},"block_background_color":"rgba(255,255,255,0)"},"label":"Email","violations":[],"show_label":false,"device_type":"ALL"},"action":null}]},{"row_id":"01JKY40VEN8RHKTF67D5DHW1DZ","column_id":"01JKY40VDZ68APQAT3ZG1SZPDT","position":4,"data":{},"components":[{"component_id":"01JKY40VER5PEPBCQ2SR4R95ZB","row_id":"01JKY40VEN8RHKTF67D5DHW1DZ","component_type":"BUTTON","data":{"content":"Sign Me Up","meta_fields":[{"field_id":"$source","value":"Tommy Caldwell Sign Up"},{"value":"True","field_id":"TommyCaldwell_FormFill"}],"styling":{"border_style":"none","specify_hover_background_color":false,"full_width":true,"border_color":"rgba(27,27,27,1)","hover_text_color":"rgba(255,255,255,1)","text_styles":{"color":"#FFFFFF","letter_spacing":0,"font_size":"16px","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","custom_company_font_id":null,"font_weight":500},"hover_background_color":"#5F6065","border_width":2,"background_color":"rgba(0,0,0,1)","border_radius":28,"padding":{"top":16,"left":8,"right":8,"bottom":16},"height":56,"padding_top":0,"padding_bottom":0,"block_background_color":"rgba(255,255,255,0)"},"violations":[]},"action":{"action_id":"01JKY40VDD3CVCA065R3QAJ2TD","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"72849"},"view_id":"01JKY40VD8207TXMWF3S8Q479K","list_id":"RujSTK"}}]},{"row_id":"01JKY40VETPAPTCV6A9AG8JBJH","column_id":"01JKY40VDZ68APQAT3ZG1SZPDT","position":5,"data":{},"components":[{"component_id":"01JKY40VEXPRJKQNB15SCZ2K3P","row_id":"01JKY40VETPAPTCV6A9AG8JBJH","component_type":"TEXT","data":{"styling":{"padding":{"left":16,"right":6,"top":10,"bottom":10}},"content":{"html":"*By submitting your email address, you agree to receive marketing emails from Patagonia. We may use information collected about you to suggest other products and offers. Don’t worry, if you change your mind, you can unsubscribe at any time. Please view our Privacy Notice and Notice of Financial Incentive for more information.
"}},"action":null}]}]}]},{"view_id":"01JKY40VD8207TXMWF3S8Q479K","form_version_id":17872876,"position":1,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#373F47","focus_color":"#0064CD","height":53,"font_family":"\"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26111,"font_size":"18px","form_input_text_color":"#000000","border":{"default_color":"#606A72"}},"is_max_width":true,"size":"450","border_radius":6}},"name":"Thanks","parent_view_id":null,"columns":[{"column_id":"01JKY40VF0DBY4KA8TYVTRG940","view_id":"01JKY40VD8207TXMWF3S8Q479K","position":0,"data":{},"rows":[{"row_id":"01JKY40VF2N8J683FWGTABAG1Y","column_id":"01JKY40VF0DBY4KA8TYVTRG940","position":0,"data":{},"components":[{"component_id":"01JKY40VF5C3C88R04VYCPWRFW","row_id":"01JKY40VF2N8J683FWGTABAG1Y","component_type":"TEXT","data":{"styling":{},"content":{"html":"Thanks for subscribing to Routefinding.
"}},"action":null}]},{"row_id":"01JKY40VF75MVPXHKHCES5H2N3","column_id":"01JKY40VF0DBY4KA8TYVTRG940","position":1,"data":{},"components":[{"component_id":"01JKY40VF9Z1TQKF49AC6HF3BR","row_id":"01JKY40VF75MVPXHKHCES5H2N3","component_type":"BUTTON","data":{"styling":{"full_width":true,"text_styles":{"font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif"},"specify_hover_background_color":false,"height":50,"padding_top":0,"padding_bottom":0,"border_radius":6,"background_color":"#5F6065"},"content":"Explore Patagonia Climb","meta_fields":[{"field_id":"$source","value":"Tommy Caldwell Sign Up"}]},"action":{"action_id":"01JKY40VDF1MEFGN7MX562CAW3","action_type":"REDIRECT_TO_URL","data":{"redirect_url":"https://www.patagonia.com/climbing/","to_phone_number":"72849"},"view_id":"01JKY40VD8207TXMWF3S8Q479K","list_id":null}}]}]}]},{"view_id":"01JKY40VDJDZXMH4D6P1ZNHHT0","form_version_id":17872876,"position":2,"data":{"styling":{"preset_size":true,"padding":{"top":32,"right":16,"left":54,"bottom":32},"input_styles":{"color":"#000000","focus_color":"#0064CD","height":51,"font_size":"18px","font_family":"'Nunito Sans', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26604,"border":{"default_color":"#606A72"},"font_weight":400,"input_background_color":"#FFFFFF"},"is_max_width":true,"size":"450","border_radius":2,"embed_alignment":"center","background_color":"rgba(255,255,255,0)"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01JKY40VFGCB7ZKR8GCEQM8STY","view_id":"01JKY40VDJDZXMH4D6P1ZNHHT0","position":0,"data":{},"rows":[{"row_id":"01JKY40VFJKM73WPEEF9HPBM6C","column_id":"01JKY40VFGCB7ZKR8GCEQM8STY","position":0,"data":{},"components":[{"component_id":"01JKY40VFNKXNGTXHK5MQBDKJP","row_id":"01JKY40VFJKM73WPEEF9HPBM6C","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(255,255,255,0)","padding":{"bottom":0,"top":10,"left":3,"right":3}},"content":{"html":"Thanks for subscribing!
"},"violations":[]},"action":null}]},{"row_id":"01JKY40VFQQX7MS4QG98JJZTP3","column_id":"01JKY40VFGCB7ZKR8GCEQM8STY","position":1,"data":{},"components":[{"component_id":"01JKY40VFTSTREKY9PDA7JBGTK","row_id":"01JKY40VFQQX7MS4QG98JJZTP3","component_type":"TEXT","data":{"styling":{},"content":{"html":"Check your email for a confirmation message.
"},"violations":[]},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01JKY40VFWJSZ2RMM0AZ0W0PWC","form_version_id":17872876,"triggers":[{"trigger_id":"01JKY40VFYGFHBPKF00B7DXJV6","trigger_group_id":"01JKY40VFWJSZ2RMM0AZ0W0PWC","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01JKY40VG12XVW3PP8HBYG7JXV","trigger_group_id":"01JKY40VFWJSZ2RMM0AZ0W0PWC","data":{"value":true},"trigger_type":"EXIT_INTENT"},{"trigger_id":"01JKY40VG308MVDT4EVN00B69W","trigger_group_id":"01JKY40VFWJSZ2RMM0AZ0W0PWC","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"EXIT_INTENT":{"value":true},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"}}],"form_entity_form_view_dependencies":[]}],"name":"Tommy Caldwell Sign Up","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"VwJs9d","live_form_versions":[{"form_id":"VwJs9d","form_version_id":22621496,"name":"Win a free item - Mobile","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1762969187,"allocation":1.0,"id":22621496,"data":{"styling":{"preset_size":false,"padding":{"top":8,"right":16,"left":16,"bottom":8},"input_styles":{"color":"#000000","focus_color":"#91ABE9","height":56,"font_size":"14px","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","custom_company_font_id":1208589,"border":{"default_color":"rgba(0,0,0,1)","active_color":"#91ABE9"},"font_weight":400,"input_background_color":"#FFFFFF","border_radius":8,"placeholder_color":"#4A4A4A","form_input_text_color":"#000000"},"is_max_width":true,"size":840,"border_radius":8,"embed_alignment":"center","background_color":"rgba(250,247,233)","minimum_height":252,"background_image":null,"border_style":"none","border_width":0},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01K9WH7RA12VZDW1Q691P52FBA","form_version_id":22621496,"position":0,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#373F47","focus_color":"#0064CD","height":53,"font_family":"\"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26111,"font_size":"18px","form_input_text_color":"#000000","border":{"default_color":"#606A72"}},"is_max_width":true,"size":"450","border_radius":6}},"name":"Thanks","parent_view_id":null,"columns":[{"column_id":"01K9WH7RB94TXG4H6H929G81VA","view_id":"01K9WH7RA12VZDW1Q691P52FBA","position":0,"data":{},"rows":[{"row_id":"01K9WH7RBDGM7QKHDME24Q6H82","column_id":"01K9WH7RB94TXG4H6H929G81VA","position":0,"data":{},"components":[{"component_id":"01K9WH7RBH9AE14A50Q29563XZ","row_id":"01K9WH7RBDGM7QKHDME24Q6H82","component_type":"TEXT","data":{"styling":{"padding":{"left":6,"right":6,"top":10,"bottom":20}},"content":{"html":"Read our 2025
\nWork in Progress Report.
"}},"action":null}]},{"row_id":"01K9WH7RBM0RWDQVHE1KB2DDW5","column_id":"01K9WH7RB94TXG4H6H929G81VA","position":1,"data":{},"components":[{"component_id":"01K9WH7RBRZD7ACD6NMPYXYCFP","row_id":"01K9WH7RBM0RWDQVHE1KB2DDW5","component_type":"BUTTON","data":{"styling":{"full_width":true,"text_styles":{"font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif"},"specify_hover_background_color":false,"height":50,"padding_top":0,"padding_bottom":0,"border_radius":28,"background_color":"rgba(0,0,0)","padding":{"left":8,"right":8,"top":16,"bottom":16}},"content":"Download","meta_fields":[{"field_id":"$source","value":"Impact Report Download for Subscribers"}]},"action":{"action_id":"01K9WH7RAEPP1S2ABE2EN2NNXF","action_type":"REDIRECT_TO_URL","data":{"redirect_url":"https://www.patagonia.com/media/pdf/patagonia-progress-report-2025.pdf","new_window":true,"to_phone_number":"72849"},"view_id":"01K9WH7RA12VZDW1Q691P52FBA","list_id":null}}]}]}]},{"view_id":"01K9WH7RAMQE1PYAZVDQMY9Z8A","form_version_id":22621496,"position":1,"data":{"styling":{"preset_size":true,"padding":{"top":32,"right":16,"left":54,"bottom":32},"input_styles":{"color":"#000000","focus_color":"#0064CD","height":51,"font_size":"18px","font_family":"'Nunito Sans', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26604,"border":{"default_color":"#606A72"},"font_weight":400,"input_background_color":"#FFFFFF"},"is_max_width":true,"size":"450","border_radius":2,"embed_alignment":"center","background_color":"rgba(255,255,255,0)"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01K9WH7RBWX127P3CR2QS2RYN3","view_id":"01K9WH7RAMQE1PYAZVDQMY9Z8A","position":0,"data":{},"rows":[{"row_id":"01K9WH7RBZHJ7QSF4RHGJ4N8DP","column_id":"01K9WH7RBWX127P3CR2QS2RYN3","position":0,"data":{},"components":[{"component_id":"01K9WH7RC203TZM2ZSX2RVZ7E3","row_id":"01K9WH7RBZHJ7QSF4RHGJ4N8DP","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(255,255,255,0)","padding":{"bottom":0,"top":10,"left":3,"right":3}},"content":{"html":"Thanks for subscribing!
"},"violations":[]},"action":null}]},{"row_id":"01K9WH7RC6TBJPT4ZRKQ38EGTX","column_id":"01K9WH7RBWX127P3CR2QS2RYN3","position":1,"data":{},"components":[{"component_id":"01K9WH7RC993737GA4MCQPSJA6","row_id":"01K9WH7RC6TBJPT4ZRKQ38EGTX","component_type":"TEXT","data":{"styling":{},"content":{"html":"Check your email for a confirmation message.
"},"violations":[]},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01K9WH7RCDYAA0V13D7Z2BRCS5","form_version_id":22621496,"triggers":[{"trigger_id":"01K9WH7RCGEBEQ5D82ADK8VYB5","trigger_group_id":"01K9WH7RCDYAA0V13D7Z2BRCS5","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01K9WH7RCM4YPPXW2CKKD72Q4N","trigger_group_id":"01K9WH7RCDYAA0V13D7Z2BRCS5","data":{"value":true},"trigger_type":"EXIT_INTENT"},{"trigger_id":"01K9WH7RCQMGF9XDRM8CRR6SB9","trigger_group_id":"01K9WH7RCDYAA0V13D7Z2BRCS5","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"},{"trigger_id":"01K9WH7RDENS764MF38P1F2BG2","trigger_group_id":"01K9WH7RCDYAA0V13D7Z2BRCS5","data":{"value":{"whitelist":true,"blacklist":false,"environment":"web"}},"trigger_type":"GROUPS_TARGETING"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"EXIT_INTENT":{"value":true},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"},"GROUPS_TARGETING":{"value":{"whitelist":true,"blacklist":false,"environment":"web"}}}],"form_entity_form_view_dependencies":[]}],"name":"Impact Report Download for Subscribers","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"W7rXk5","live_form_versions":[{"form_id":"W7rXk5","form_version_id":22621507,"name":"Win a free item - Mobile","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1762969164,"allocation":1.0,"id":22621507,"data":{"styling":{"preset_size":false,"padding":{"top":8,"right":16,"left":16,"bottom":8},"input_styles":{"color":"#000000","focus_color":"#91ABE9","height":56,"font_size":"14px","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","custom_company_font_id":1208589,"border":{"default_color":"rgba(0,0,0,1)","active_color":"#91ABE9"},"font_weight":400,"input_background_color":"#FFFFFF","border_radius":8,"placeholder_color":"#4A4A4A","form_input_text_color":"#000000"},"is_max_width":true,"size":840,"border_radius":8,"embed_alignment":"center","background_color":"rgba(250,247,233)","minimum_height":252,"background_image":null,"border_style":"none","border_width":0},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01K9WH8AQYP327RS12FGY03ZC0","form_version_id":22621507,"position":0,"data":{"styling":{"preset_size":true,"padding":{"top":32,"right":16,"left":54,"bottom":32},"input_styles":{"color":"#000000","focus_color":"#0064CD","height":51,"font_size":"18px","font_family":"'Nunito Sans', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26604,"border":{"default_color":"#606A72"},"font_weight":400,"input_background_color":"#FFFFFF"},"is_max_width":true,"size":"450","border_radius":4,"embed_alignment":"center","background_color":"rgba(255,255,255,0)"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01K9WH8AS5Y5S9JD2HW4VZSTEV","view_id":"01K9WH8AQYP327RS12FGY03ZC0","position":0,"data":{},"rows":[{"row_id":"01K9WH8AS80D10SR6MWS9P8XVY","column_id":"01K9WH8AS5Y5S9JD2HW4VZSTEV","position":0,"data":{},"components":[{"component_id":"01K9WH8ASB4HQG7DTMMCC7TNR9","row_id":"01K9WH8AS80D10SR6MWS9P8XVY","component_type":"TEXT","data":{"content":{"html":"Sign up to download our 2025
\nWork in Progress Report.
"},"styling":{"padding":{"bottom":20,"left":16,"right":8,"top":16},"block_background_color":"rgba(255,255,255,0)"},"violations":[],"device_type":"DESKTOP"},"action":null}]},{"row_id":"01K9WH8ASEFFMHNN9CX3BW0KE4","column_id":"01K9WH8AS5Y5S9JD2HW4VZSTEV","position":1,"data":{},"components":[]},{"row_id":"01K9WH8ASHFVD3MTP39YHE17F0","column_id":"01K9WH8AS5Y5S9JD2HW4VZSTEV","position":2,"data":{},"components":[]},{"row_id":"01K9WH8ASMH8PKTZWSB2JJPSPS","column_id":"01K9WH8AS5Y5S9JD2HW4VZSTEV","position":3,"data":{},"components":[{"component_id":"01K9WH8ASQ7Z846VQXPEHJPP7Z","row_id":"01K9WH8ASMH8PKTZWSB2JJPSPS","component_type":"TEXT","data":{"styling":{"padding":{"left":6,"right":6,"top":10,"bottom":20}},"content":{"html":"Sign up to download our 2025 Work in Progress Report.
"},"device_type":"MOBILE"},"action":null}]},{"row_id":"01K9WH8AST0NRT2WRFZYK3YDN5","column_id":"01K9WH8AS5Y5S9JD2HW4VZSTEV","position":4,"data":{},"components":[{"component_id":"01K9WH8ASWEDCY1NTN8DWPRGQC","row_id":"01K9WH8AST0NRT2WRFZYK3YDN5","component_type":"EMAIL","data":{"field_id":"$email","required":true,"placeholder":"Email*","styling":{"padding":{"bottom":0,"top":0,"left":8,"right":8},"text_styles":{},"block_background_color":"rgba(255,255,255,0)"},"label":"Email","violations":[],"show_label":false,"device_type":"ALL"},"action":null}]},{"row_id":"01K9WH8ASZ19A7ER058QR92HFA","column_id":"01K9WH8AS5Y5S9JD2HW4VZSTEV","position":5,"data":{},"components":[{"component_id":"01K9WH8AT2E4M93T38TCD2DTNE","row_id":"01K9WH8ASZ19A7ER058QR92HFA","component_type":"BUTTON","data":{"content":"Download","meta_fields":[{"field_id":"$source","value":"Impact Report Email Sign Up"},{"value":"True","field_id":"Impact_Report_Signup"}],"styling":{"border_style":"none","specify_hover_background_color":false,"full_width":true,"border_color":"rgba(27,27,27,1)","hover_text_color":"rgba(255,255,255,1)","text_styles":{"color":"#FFFFFF","letter_spacing":0,"font_size":"16px","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","custom_company_font_id":null,"font_weight":500},"hover_background_color":"#5F6065","border_width":2,"background_color":"rgba(0,0,0,1)","border_radius":28,"padding":{"top":16,"left":8,"right":8,"bottom":16},"height":56,"padding_top":0,"padding_bottom":0,"block_background_color":"rgba(255,255,255,0)"},"violations":[]},"action":{"action_id":"01K9WH8AR93FCW1WW3E7CBEZQ6","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"72849"},"view_id":"01K9WH8AR49MJZN0NTT2SBNT2B","list_id":"RujSTK"}}]},{"row_id":"01K9WH8AT60GPH119HKDDVZMKW","column_id":"01K9WH8AS5Y5S9JD2HW4VZSTEV","position":6,"data":{},"components":[{"component_id":"01K9WH8AT9D9S9EN7NG8GXMM7T","row_id":"01K9WH8AT60GPH119HKDDVZMKW","component_type":"TEXT","data":{"styling":{"padding":{"left":16,"right":6,"top":10,"bottom":10}},"content":{"html":"*By submitting your email address, you agree to receive marketing emails from Patagonia. We may use information collected about you to suggest other products and offers. Don’t worry, if you change your mind, you can unsubscribe at any time. Please view our Privacy Notice and Notice of Financial Incentive for more information.
"}},"action":null}]}]}]},{"view_id":"01K9WH8AR49MJZN0NTT2SBNT2B","form_version_id":22621507,"position":1,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#373F47","focus_color":"#0064CD","height":53,"font_family":"\"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26111,"font_size":"18px","form_input_text_color":"#000000","border":{"default_color":"#606A72"}},"is_max_width":true,"size":"450","border_radius":6}},"name":"Thanks","parent_view_id":null,"columns":[{"column_id":"01K9WH8ATCXZ1N5QPQVH4EKSS6","view_id":"01K9WH8AR49MJZN0NTT2SBNT2B","position":0,"data":{},"rows":[{"row_id":"01K9WH8ATFBKZV7B2B4SHF85D6","column_id":"01K9WH8ATCXZ1N5QPQVH4EKSS6","position":0,"data":{},"components":[{"component_id":"01K9WH8ATJJ4TJ2XYD3KMEAFKE","row_id":"01K9WH8ATFBKZV7B2B4SHF85D6","component_type":"TEXT","data":{"styling":{"padding":{"left":6,"right":6,"top":10,"bottom":20}},"content":{"html":"Read our 2025
\nWork in Progress Report.
"}},"action":null}]},{"row_id":"01K9WH8ATNYT9P7Z4PZPP2DWGM","column_id":"01K9WH8ATCXZ1N5QPQVH4EKSS6","position":1,"data":{},"components":[{"component_id":"01K9WH8ATR4KQJ2CDDANB91DA8","row_id":"01K9WH8ATNYT9P7Z4PZPP2DWGM","component_type":"BUTTON","data":{"styling":{"full_width":true,"text_styles":{"font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif"},"specify_hover_background_color":false,"height":50,"padding_top":0,"padding_bottom":0,"border_radius":28,"background_color":"rgba(0,0,0)","padding":{"left":8,"right":8,"top":16,"bottom":16}},"content":"Download","meta_fields":[{"field_id":"$source","value":"Impact Report Email Sign Up"}]},"action":{"action_id":"01K9WH8AREKRES0B9TE5S83CWE","action_type":"REDIRECT_TO_URL","data":{"redirect_url":"https://www.patagonia.com/media/pdf/patagonia-progress-report-2025.pdf","new_window":true,"to_phone_number":"72849"},"view_id":"01K9WH8AR49MJZN0NTT2SBNT2B","list_id":null}}]}]}]},{"view_id":"01K9WH8ARK9VX5Y6FYK4BY6FSV","form_version_id":22621507,"position":2,"data":{"styling":{"preset_size":true,"padding":{"top":32,"right":16,"left":54,"bottom":32},"input_styles":{"color":"#000000","focus_color":"#0064CD","height":51,"font_size":"18px","font_family":"'Nunito Sans', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26604,"border":{"default_color":"#606A72"},"font_weight":400,"input_background_color":"#FFFFFF"},"is_max_width":true,"size":"450","border_radius":2,"embed_alignment":"center","background_color":"rgba(255,255,255,0)"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01K9WH8ATVJKGJRRPCKK0CGK4V","view_id":"01K9WH8ARK9VX5Y6FYK4BY6FSV","position":0,"data":{},"rows":[{"row_id":"01K9WH8ATXWV7CZCMGTKDK582V","column_id":"01K9WH8ATVJKGJRRPCKK0CGK4V","position":0,"data":{},"components":[{"component_id":"01K9WH8AV0WDR5B86XRF15SZRV","row_id":"01K9WH8ATXWV7CZCMGTKDK582V","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(255,255,255,0)","padding":{"bottom":0,"top":10,"left":3,"right":3}},"content":{"html":"Thanks for subscribing!
"},"violations":[]},"action":null}]},{"row_id":"01K9WH8AV3GEAV072YZR68BKSB","column_id":"01K9WH8ATVJKGJRRPCKK0CGK4V","position":1,"data":{},"components":[{"component_id":"01K9WH8AV6FA0T9BW44V9SC1B4","row_id":"01K9WH8AV3GEAV072YZR68BKSB","component_type":"TEXT","data":{"styling":{},"content":{"html":"Check your email for a confirmation message.
"},"violations":[]},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01K9WH8AV8EQZFSNJK54C8A9AR","form_version_id":22621507,"triggers":[{"trigger_id":"01K9WH8AVBJY3QVSQYC8XGJ6TG","trigger_group_id":"01K9WH8AV8EQZFSNJK54C8A9AR","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01K9WH8AVEK8G1SCYKTHRJKWCF","trigger_group_id":"01K9WH8AV8EQZFSNJK54C8A9AR","data":{"value":true},"trigger_type":"EXIT_INTENT"},{"trigger_id":"01K9WH8AVHN7S1N33G9ADA9B34","trigger_group_id":"01K9WH8AV8EQZFSNJK54C8A9AR","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"},{"trigger_id":"01K9WH8AW43V1A9HDH8ZG1EAST","trigger_group_id":"01K9WH8AV8EQZFSNJK54C8A9AR","data":{"value":{"whitelist":false,"blacklist":true,"environment":"web"}},"trigger_type":"GROUPS_TARGETING"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"EXIT_INTENT":{"value":true},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"},"GROUPS_TARGETING":{"value":{"whitelist":false,"blacklist":true,"environment":"web"}}}],"form_entity_form_view_dependencies":[]}],"name":"Impact Report Email Sign Up","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"UkUjYD","live_form_versions":[{"form_id":"UkUjYD","form_version_id":22292528,"name":"Win a free item - Mobile","form_type":"EMBED","channel_type":"WEB","form_type_direction":null,"update_timestamp":1762535912,"allocation":1.0,"id":22292528,"data":{"styling":{"preset_size":false,"padding":{"top":8,"right":16,"left":16,"bottom":8},"input_styles":{"color":"#000000","focus_color":"#91ABE9","height":56,"font_size":"14px","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","custom_company_font_id":1208589,"border":{"default_color":"rgba(0,0,0,1)","active_color":"#91ABE9"},"font_weight":400,"input_background_color":"#FFFFFF","border_radius":8,"placeholder_color":"#4A4A4A","form_input_text_color":"#000000"},"is_max_width":true,"size":840,"border_radius":8,"embed_alignment":"center","background_color":"rgba(250,247,233)","minimum_height":252,"background_image":null,"border_style":"none","border_width":0},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01K8TT1SSHFH72EYYQTDN2QA22","form_version_id":22292528,"position":0,"data":{"styling":{"preset_size":true,"padding":{"top":32,"right":16,"left":54,"bottom":32},"input_styles":{"color":"#000000","focus_color":"#0064CD","height":51,"font_size":"18px","font_family":"'Nunito Sans', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26604,"border":{"default_color":"#606A72"},"font_weight":400,"input_background_color":"#FFFFFF"},"is_max_width":true,"size":"450","border_radius":4,"embed_alignment":"center","background_color":"rgba(255,255,255,0)"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01K8TT1STS6XE2TQDK62Z2S064","view_id":"01K8TT1SSHFH72EYYQTDN2QA22","position":0,"data":{},"rows":[{"row_id":"01K8TT1STXE7V6QDHDZZMGHA15","column_id":"01K8TT1STS6XE2TQDK62Z2S064","position":0,"data":{},"components":[{"component_id":"01K8TT1SV0G3QC4DGREHBJ858M","row_id":"01K8TT1STXE7V6QDHDZZMGHA15","component_type":"TEXT","data":{"content":{"html":"Be the first to receive our first-ever
\nWork in Progress Report.
"},"styling":{"padding":{"bottom":20,"left":16,"right":8,"top":16},"block_background_color":"rgba(255,255,255,0)"},"violations":[],"device_type":"DESKTOP"},"action":null}]},{"row_id":"01K8TT1SV3ZFSM6AKD287JV9VK","column_id":"01K8TT1STS6XE2TQDK62Z2S064","position":1,"data":{},"components":[]},{"row_id":"01K8TT1SV66R4C7FD3Y1KF7SMJ","column_id":"01K8TT1STS6XE2TQDK62Z2S064","position":2,"data":{},"components":[]},{"row_id":"01K8TT1SV8T7H4WW4YHRGTK97Q","column_id":"01K8TT1STS6XE2TQDK62Z2S064","position":3,"data":{},"components":[{"component_id":"01K8TT1SVB8KX8V07RX8F6M6SV","row_id":"01K8TT1SV8T7H4WW4YHRGTK97Q","component_type":"TEXT","data":{"styling":{"padding":{"left":6,"right":6,"top":10,"bottom":20}},"content":{"html":"Be the first to receive our
\nfirst-ever Work in Progress Report.
"},"device_type":"MOBILE"},"action":null}]},{"row_id":"01K8TT1SVE8C3ZK8RAPGC58R54","column_id":"01K8TT1STS6XE2TQDK62Z2S064","position":4,"data":{},"components":[{"component_id":"01K8TT1SVGTMEFGDX6RA3G46Z5","row_id":"01K8TT1SVE8C3ZK8RAPGC58R54","component_type":"EMAIL","data":{"field_id":"$email","required":true,"placeholder":"Email*","styling":{"padding":{"bottom":0,"top":0,"left":8,"right":8},"text_styles":{},"block_background_color":"rgba(255,255,255,0)"},"label":"Email","violations":[],"show_label":false,"device_type":"ALL","invalid_error_message":"This email is invalid"},"action":null}]},{"row_id":"01K8TT1SVKNCJ038B0D9XYR1ZX","column_id":"01K8TT1STS6XE2TQDK62Z2S064","position":5,"data":{},"components":[{"component_id":"01K8TT1SVPZ5ED35VK8HPXYNMS","row_id":"01K8TT1SVKNCJ038B0D9XYR1ZX","component_type":"BUTTON","data":{"content":"Sign Up","meta_fields":[{"field_id":"$source","value":"Journal QR Sign Up - Coming Soon"},{"value":"True","field_id":"Impact_Report_SignUp"}],"styling":{"border_style":"none","specify_hover_background_color":false,"full_width":true,"border_color":"rgba(27,27,27,1)","hover_text_color":"rgba(255,255,255,1)","text_styles":{"color":"#FFFFFF","letter_spacing":0,"font_size":"16px","font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","custom_company_font_id":null,"font_weight":500},"hover_background_color":"#5F6065","border_width":2,"background_color":"rgba(0,0,0,1)","border_radius":28,"padding":{"top":16,"left":8,"right":8,"bottom":16},"height":56,"padding_top":0,"padding_bottom":0,"block_background_color":"rgba(255,255,255,0)"},"violations":[]},"action":{"action_id":"01K8TT1SSWZDNF8A1BFPKSGP9N","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"to_phone_number":"72849"},"view_id":"01K8TT1SSPPV18P8AKXEMAGYQT","list_id":"RujSTK"}}]},{"row_id":"01K8TT1SVS8HT7SGZH6MN671XS","column_id":"01K8TT1STS6XE2TQDK62Z2S064","position":6,"data":{},"components":[{"component_id":"01K8TT1SVWP1X3HP4TBV93JP4R","row_id":"01K8TT1SVS8HT7SGZH6MN671XS","component_type":"TEXT","data":{"styling":{"padding":{"left":16,"right":6,"top":10,"bottom":10}},"content":{"html":"*By submitting your email address, you agree to receive marketing emails from Patagonia. We may use information collected about you to suggest other products and offers. Don’t worry, if you change your mind, you can unsubscribe at any time. Please view our Privacy Notice and Notice of Financial Incentive for more information.
"}},"action":null}]}]}]},{"view_id":"01K8TT1SSPPV18P8AKXEMAGYQT","form_version_id":22292528,"position":1,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#373F47","focus_color":"#0064CD","height":53,"font_family":"\"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26111,"font_size":"18px","form_input_text_color":"#000000","border":{"default_color":"#606A72"}},"is_max_width":true,"size":"450","border_radius":6}},"name":"Thanks","parent_view_id":null,"columns":[{"column_id":"01K8TT1SVZE579PPJZWS4WVJX9","view_id":"01K8TT1SSPPV18P8AKXEMAGYQT","position":0,"data":{},"rows":[{"row_id":"01K8TT1SW2MMX0MW9A4MKTJJ0Z","column_id":"01K8TT1SVZE579PPJZWS4WVJX9","position":0,"data":{},"components":[{"component_id":"01K8TT1SW4S32G61AEA42N7W5G","row_id":"01K8TT1SW2MMX0MW9A4MKTJJ0Z","component_type":"TEXT","data":{"styling":{},"content":{"html":"Our boss is calling, so we've gotta get back to work. Check your inbox on November 12 for the full report. \u2028Until then!
"}},"action":null}]}]}]},{"view_id":"01K8TT1ST6CRS3GMPTRDQ3Y5ZJ","form_version_id":22292528,"position":2,"data":{"styling":{"preset_size":true,"padding":{"top":32,"right":16,"left":54,"bottom":32},"input_styles":{"color":"#000000","focus_color":"#0064CD","height":51,"font_size":"18px","font_family":"'Nunito Sans', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26604,"border":{"default_color":"#606A72"},"font_weight":400,"input_background_color":"#FFFFFF"},"is_max_width":true,"size":"450","border_radius":2,"embed_alignment":"center","background_color":"rgba(255,255,255,0)"}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01K8TT1SW78EZ6VX7GF0NB841Q","view_id":"01K8TT1ST6CRS3GMPTRDQ3Y5ZJ","position":0,"data":{},"rows":[{"row_id":"01K8TT1SWAMSY05T8WK2MBJT1C","column_id":"01K8TT1SW78EZ6VX7GF0NB841Q","position":0,"data":{},"components":[{"component_id":"01K8TT1SWC1N3FB21Y9PQMEXJQ","row_id":"01K8TT1SWAMSY05T8WK2MBJT1C","component_type":"TEXT","data":{"styling":{"block_background_color":"rgba(255,255,255,0)","padding":{"bottom":0,"top":10,"left":3,"right":3}},"content":{"html":"Thanks for subscribing!
"},"violations":[]},"action":null}]},{"row_id":"01K8TT1SWFGHBFK71CXSYS41H5","column_id":"01K8TT1SW78EZ6VX7GF0NB841Q","position":1,"data":{},"components":[{"component_id":"01K8TT1SWJES9SRWC7NQSKQRBR","row_id":"01K8TT1SWFGHBFK71CXSYS41H5","component_type":"TEXT","data":{"styling":{},"content":{"html":"Check your email for a confirmation message.
"},"violations":[]},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01K8TT1SWN60HQBTZ8T99Q926R","form_version_id":22292528,"triggers":[{"trigger_id":"01K8TT1SWR0DY8TD3XBQMN2RYP","trigger_group_id":"01K8TT1SWN60HQBTZ8T99Q926R","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01K8TT1SWV7ZA0144WE4B24ATC","trigger_group_id":"01K8TT1SWN60HQBTZ8T99Q926R","data":{"value":true},"trigger_type":"EXIT_INTENT"},{"trigger_id":"01K8TT1SWXTR15VJ0BJKQYWJ6T","trigger_group_id":"01K8TT1SWN60HQBTZ8T99Q926R","data":{"value":"BOTH"},"trigger_type":"DESKTOP_MOBILE_TARGET"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"EXIT_INTENT":{"value":true},"DESKTOP_MOBILE_TARGET":{"value":"BOTH"}}],"form_entity_form_view_dependencies":[]}],"name":"Impact Report Sign Up - Coming Soon","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]},{"form_id":"RubVfF","live_form_versions":[{"form_id":"RubVfF","form_version_id":28371415,"name":"Default Flyout","form_type":"POPUP","channel_type":"WEB","form_type_direction":null,"update_timestamp":1789163120,"allocation":1.0,"id":28371415,"data":{"styling":{"preset_size":false,"input_styles":{"color":"#000000","input_background_color":"#FFFFFF","height":50,"font_family":"'Poppins', Arial, 'Helvetica Neue', Helvetica, sans-serif","custom_company_font_id":null,"font_weight":400,"form_input_text_color":"#000000","border":{"default_color":"#606A72"},"border_radius":30,"placeholder_color":"#767676","font_size":"16px","text_styles":{"font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1208589}},"size":780,"background_color":"#FFFFFF","is_max_width":true,"padding":{"top":24,"left":24,"right":24,"bottom":24},"background_image":null,"border_radius":4,"minimum_height":500,"dismiss_button_styles":{"size":35,"background_color":"rgba(255,255,255,1)","xColor":"#373F47","x_stroke":1,"border_color":"rgba(255,255,255,0)"},"margin":{"left":20,"right":20,"top":20,"bottom":20},"drop_shadow":{"enabled":true,"blur":30,"color":"rgba(0,0,0,0.15)"},"rich_text_styles":{"body":{"font_family":"'RidgewayEmail', Helvetica, Arial, sans-serif","font_weight":400,"font_style":"normal","custom_company_font_id":1208589}}},"side_image":{"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1}},"position":0},"ignore_overlay_dismissal":{"mobile":true,"desktop":true},"independent_triggers":true},"message_priority":50,"form_specialties":[],"views":[{"view_id":"01M296XDK3WZ8XSPXSN4EBZM2D","form_version_id":28371415,"position":0,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","focus_color":"#0064CD","input_background_color":"#FFFFFF","height":45,"font_family":"'Poppins', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26111,"font_weight":500,"form_input_text_color":"#000000"},"size":"450","background_color":"#FFFFFF","is_max_width":true,"padding":{"top":20,"left":15,"right":15},"background_image":{"name":"Frame 321","url":"https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/30a378c3-497b-48e8-8da1-6b4c72f5a5be.png","width":450,"height":369,"format":"png","size":122123,"position":"cover","alignment":"center","custom_width":"450"},"border_radius":6}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M296XDN6MQR01DMG2E4GREXA","view_id":"01M296XDK3WZ8XSPXSN4EBZM2D","position":0,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"f26 modal photo (compressed)","url":"https://d3k81ch9hvuctc.cloudfront.net/company/YgU9me/images/b2415b8c-371e-4ab8-8d16-5366f6477a90.jpeg","width":1241,"height":1862,"format":"jpeg","size":381485,"position":"cover","alignment":"center","vertical_alignment":"center","custom_width":460,"cropped_asset_id":359483963,"cropping_aspect_ratio":null,"cropping_height":1655,"cropping_width":1241,"cropping_x":0,"cropping_y":0,"original_image_url":"https://d3k81ch9hvuctc.cloudfront.net/company/YgU9me/images/08023b21-941c-4eb1-9b2c-e9b385635c99.jpeg","alt_text":"Patagonia"}}},"rows":[]},{"column_id":"01M296XDNATK0RR1PPCGXQQHC3","view_id":"01M296XDK3WZ8XSPXSN4EBZM2D","position":1,"data":{},"rows":[{"row_id":"01M296XDNEH6SHY56Y5J3E33J8","column_id":"01M296XDNATK0RR1PPCGXQQHC3","position":0,"data":{},"components":[{"component_id":"01M296XDNJ9QHHHRWMVGD95K57","row_id":"01M296XDNEH6SHY56Y5J3E33J8","component_type":"IMAGE","data":{"styling":{"full_width":false,"alignment":"center","text_styles":{},"width":125},"image":{"name":"Patagonia-Logo-Dark_25148b53","url":"https://d3k81ch9hvuctc.cloudfront.net/company/YgU9me/images/f8e041cd-5e1f-49ef-8392-daa4a500e8e2.png","width":492,"height":96,"format":"png","size":6192,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":""},"alt_text":"patagonia logo"},"action":null}]},{"row_id":"01M296XDNPX7FGBQY8PVASCGMH","column_id":"01M296XDNATK0RR1PPCGXQQHC3","position":1,"data":{},"components":[{"component_id":"01M296XDNT3SF90DAC9SHTZZ0W","row_id":"01M296XDNPX7FGBQY8PVASCGMH","component_type":"TEXT","data":{"content":{"html":"Get 15% Off Orders of full-priced items at Patagonia.com when you first sign up for emails and texts*
"},"violations":[],"device_type":"DESKTOP"},"action":null}]},{"row_id":"01M296XDP67AVVH33D3A9EYAF3","column_id":"01M296XDNATK0RR1PPCGXQQHC3","position":3,"data":{},"components":[{"component_id":"01M296XDPAXCVV8DXWDGXY7XPD","row_id":"01M296XDP67AVVH33D3A9EYAF3","component_type":"TEXT","data":{"styling":{"padding":{"top":10,"left":20,"right":20,"bottom":10}},"content":{"html":"Orders of full-priced items at patagonia.com when you first sign up for emails and texts*
"},"violations":[],"device_type":"MOBILE"},"action":null}]},{"row_id":"01M296XDPEFW31ZC70MJV0ASFX","column_id":"01M296XDNATK0RR1PPCGXQQHC3","position":4,"data":{},"components":[{"component_id":"01M296XDPH3YE24PR9GT8AZJGZ","row_id":"01M296XDPEFW31ZC70MJV0ASFX","component_type":"TEXT","data":{"styling":{},"content":{"html":"By submitting your email address, you agree to receive marketing emails from Patagonia. We may use information collected about you to suggest other products and offers. Don\u2019t worry, if you change your mind, you can unsubscribe at any time. Please view our Terms , Privacy Notice and Notice of Financial Incentive for more information.
"}},"action":null}]},{"row_id":"01M296XDPNF6SJQ52WKNJ3KMMF","column_id":"01M296XDNATK0RR1PPCGXQQHC3","position":5,"data":{},"components":[{"component_id":"01M296XDPSXDARN17Y516VZ0G0","row_id":"01M296XDPNF6SJQ52WKNJ3KMMF","component_type":"EMAIL","data":{"styling":{"text_styles":{},"padding":{"bottom":0}},"field_id":"$email","required":true,"label":"Email","placeholder":"Email Address","violations":[],"show_label":false},"action":null}]},{"row_id":"01M296XDPXVC67C3AGQ3PFYXH8","column_id":"01M296XDNATK0RR1PPCGXQQHC3","position":6,"data":{},"components":[{"component_id":"01M296XDQ0QVHKX9Z9SCKW8J1H","row_id":"01M296XDPXVC67C3AGQ3PFYXH8","component_type":"BUTTON","data":{"styling":{"full_width":true,"text_styles":{"font_family":"RidgewayEmail, Helvetica, Arial, sans-serif","custom_company_font_id":1208589,"color":"#FFFFFF","font_size":"18px","font_weight":500,"font_style":"normal","text_decoration":""},"specify_hover_background_color":false,"block_background_color":"rgba(255,255,255,0)","background_color":"#211D1C","padding":{"top":10,"bottom":10},"border_color":"#211D1C","border_style":"none","border_radius":30,"border_width":3,"height":54,"padding_top":0,"padding_bottom":0},"content":"Continue","meta_fields":[{"field_id":"$source","value":"15% Modal - PV2"}],"violations":[]},"action":{"action_id":"01M296XDKJWT5HM6VNXF6AA86A","action_type":"SUBMIT_TO_LIST_AND_TRANSITION_VIEW","data":{"opt_in_keyword_id":294042,"opt_in_message":"","to_phone_number":"72849"},"view_id":"01M296XDKA7KFNE27NRGV6D309","list_id":"RujSTK"}}]},{"row_id":"01M296XDQ4Y1NHMB94S00XVDKS","column_id":"01M296XDNATK0RR1PPCGXQQHC3","position":7,"data":{},"components":[{"component_id":"01M296XDQ8WHCWSWAKY7527R92","row_id":"01M296XDQ4Y1NHMB94S00XVDKS","component_type":"TEXT","data":{"styling":{},"content":{"html":"*Offer valid at Patagonia.com only. Discount cannot be applied to past orders or purchases. Single use only. Excluded items include but are not limited to: gift cards, shipping, Worn Wear \u00ae items, and non-Patagonia merchandise. Excluded items may change without notice. Not valid with any other promotion, web special, sale or discount, including Team, Group, Corporate or Pro sales. Expires 2 weeks after date of opt in.
"}},"action":null}]},{"row_id":"01M296XDQCJDGAD2GXEVDEH58K","column_id":"01M296XDNATK0RR1PPCGXQQHC3","position":8,"data":{},"components":[{"component_id":"01M296XDQGG4RZZTAS6XMFPBMB","row_id":"01M296XDQCJDGAD2GXEVDEH58K","component_type":"TEXT","data":{"styling":{},"content":{"html":"Photo: Tad McCrea
"},"device_type":"DESKTOP"},"action":null}]},{"row_id":"01M296XDQME63EVPDQ85PJ8GVE","column_id":"01M296XDNATK0RR1PPCGXQQHC3","position":9,"data":{},"components":[]}]}]},{"view_id":"01M296XDKA7KFNE27NRGV6D309","form_version_id":28371415,"position":1,"data":{"styling":{"preset_size":true,"background_color":"rgba(255,255,255,1)","input_styles":{"color":"#373F47","focus_color":"#0064CD","height":53,"font_family":"\"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26111,"font_size":"18px","form_input_text_color":"#000000","border":{"default_color":"#606A72"}},"is_max_width":true,"size":"450","border_radius":6}},"name":"SMS Opt-In","parent_view_id":null,"columns":[{"column_id":"01M296XDQQ86P0WV65B223B4WB","view_id":"01M296XDKA7KFNE27NRGV6D309","position":0,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"f26 modal photo (compressed)","url":"https://d3k81ch9hvuctc.cloudfront.net/company/YgU9me/images/08023b21-941c-4eb1-9b2c-e9b385635c99.jpeg","width":1241,"height":1862,"format":"jpeg","size":381485,"position":"cover","alignment":"center","custom_width":510,"vertical_alignment":"top","is_ai_generated":false,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"Patagonia"}}},"rows":[]},{"column_id":"01M296XDQVNR9SWHNM1HSNZG87","view_id":"01M296XDKA7KFNE27NRGV6D309","position":1,"data":{},"rows":[{"row_id":"01M296XDQZS7W61VPZ1BJP9Q9J","column_id":"01M296XDQVNR9SWHNM1HSNZG87","position":0,"data":{},"components":[{"component_id":"01M296XDR3KZB6RE9SZ47CKWGJ","row_id":"01M296XDQZS7W61VPZ1BJP9Q9J","component_type":"IMAGE","data":{"styling":{"full_width":false,"alignment":"center","text_styles":{},"width":125},"image":{"name":"Patagonia-Logo-Dark_25148b53","url":"https://d3k81ch9hvuctc.cloudfront.net/company/YgU9me/images/f8e041cd-5e1f-49ef-8392-daa4a500e8e2.png","width":492,"height":96,"format":"png","size":6192,"is_ai_generated":false,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":""},"alt_text":"patagonia logo"},"action":null}]},{"row_id":"01M296XDR64K8MA8T5ADWVBFC2","column_id":"01M296XDQVNR9SWHNM1HSNZG87","position":1,"data":{},"components":[{"component_id":"01M296XDRAFDM6XQPT6M363D3X","row_id":"01M296XDR64K8MA8T5ADWVBFC2","component_type":"TEXT","data":{"content":{"html":"Get 15% Off
"},"styling":{"padding":{"bottom":0}},"violations":[]},"action":null}]},{"row_id":"01M296XDREKRC4ACMFVT22G7KW","column_id":"01M296XDQVNR9SWHNM1HSNZG87","position":2,"data":{},"components":[{"component_id":"01M296XDRHMFWSN2TV5KNY9F25","row_id":"01M296XDREKRC4ACMFVT22G7KW","component_type":"TEXT","data":{"content":{"html":"Orders of full-priced items at Patagonia.com when you first sign up for emails and texts* By submitting this form, you consent to receive informational (e.g., order updates) and/or marketing texts (e.g., cart reminders) from Patagonia Direct, Inc. including texts sent by autodialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). Privacy Policy & Terms .
"},"is_updating_s_m_s_consent":false,"violations":[],"dismissed_alerts":["6031e883603d4b84ab46ae4d3fee9d4b"],"channels":["sms"]},"action":null}]},{"row_id":"01M296XDRW27NVFDTEF6DJJCSV","column_id":"01M296XDQVNR9SWHNM1HSNZG87","position":4,"data":{},"components":[{"component_id":"01M296XDS07J3CF3BZNTYQA7SR","row_id":"01M296XDRW27NVFDTEF6DJJCSV","component_type":"BUTTON","data":{"styling":{"full_width":true,"text_styles":{"font_family":"RidgewayEmail, Helvetica, Arial, sans-serif","custom_company_font_id":1208589,"font_size":"18px","font_weight":500,"font_style":"normal","text_decoration":""},"specify_hover_background_color":false,"height":60,"padding_top":0,"padding_bottom":0,"background_color":"rgba(0,0,0,1)","border_radius":30},"content":"Get Your Code","meta_fields":[{"field_id":"$source","value":"KL - PV2 - Desktop & Mobile - 15% Off - DEC 2025"}],"device_type":"MOBILE","is_updating_s_m_s_consent":false},"action":{"action_id":"01M296XDKS5QYK43YTDZG8RM8X","action_type":"SUBSCRIBE_VIA_SMS","data":{"opt_in_message":"Send this text to subscribe to recurring automated personalized marketing alerts (e.g. special promotions, cart reminders) from Patagonia.","to_phone_number":"72849","opt_in_keyword_id":2143606,"opt_in_keyword":"RUBVFF"},"view_id":"01M296XDKA7KFNE27NRGV6D309","list_id":"XGvkVu"}}]},{"row_id":"01M296XDS4YJZS2F77GPPTTP33","column_id":"01M296XDQVNR9SWHNM1HSNZG87","position":5,"data":{},"components":[{"component_id":"01M296XDS8DV2QB6552ZY9MM0G","row_id":"01M296XDS4YJZS2F77GPPTTP33","component_type":"PHONE_NUMBER","data":{"styling":{"text_styles":{}},"field_id":"$phone_number","required":false,"label":null,"placeholder":"Phone Number","is_updating_s_m_s_consent":true,"device_type":"DESKTOP","violations":[{"a11y_identifier":"component:styles:68261637","id":"aria-allowed-role","impact":"minor","html":"","reported_at":"Tue, 11 Jul 2023 19:38:58 GMT","related_nodes":[]},{"a11y_identifier":"component:styles:68261637","id":"duplicate-id-active","impact":"serious","html":"*Offer valid at Patagonia.com only. Discount cannot be applied to past orders or purchases. Single use only. Excluded items include but are not limited to: gift cards, shipping, Worn W ear\u00ae i tems, and non-Patagonia merchandise. Excluded items may change without notice. Not valid with any other promotion, web special, sale or discount, including Team, Group, Corporate or Pro sales. Expires 2 weeks after date of opt in.
"}},"action":null}]},{"row_id":"01M296XDSV5BJW1AVD19KYJ5DE","column_id":"01M296XDQVNR9SWHNM1HSNZG87","position":8,"data":{},"components":[{"component_id":"01M296XDSY59BQA3336NAX43VR","row_id":"01M296XDSV5BJW1AVD19KYJ5DE","component_type":"TEXT","data":{"styling":{},"content":{"html":"Photo: Tad McCrea
"},"device_type":"DESKTOP"},"action":null}]}]}]},{"view_id":"01M296XDM0P7CQQPQRKFRMCEK1","form_version_id":28371415,"position":2,"data":{"styling":{"preset_size":true,"input_styles":{"color":"#000000","input_background_color":"#FFFFFF","height":45,"font_family":"'Poppins', \"Helvetica Neue\", Helvetica, Arial, sans-serif","custom_company_font_id":26111,"font_weight":500,"form_input_text_color":"#000000"},"size":"450","background_color":"#FFFFFF","is_max_width":true,"padding":{"top":20,"left":15,"right":15},"background_image":{"name":"Frame 321","url":"https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/30a378c3-497b-48e8-8da1-6b4c72f5a5be.png","width":450,"height":369,"format":"png","size":122123,"position":"cover","alignment":"center","custom_width":"450"},"border_radius":6}},"name":null,"parent_view_id":null,"columns":[{"column_id":"01M296XDT21G9E33TM7YJDWVJ5","view_id":"01M296XDM0P7CQQPQRKFRMCEK1","position":0,"data":{"styling":{"is_max_width":true,"preset_size":true,"size_multiplier":1,"background_image":{"name":"PAT_2026_BrandEvergreen_PopUpModial-james_perrin_00066_cc_WEB_8e0bcd5b (compressed)","url":"https://d3k81ch9hvuctc.cloudfront.net/company/YgU9me/images/fc922cae-c454-49f3-9c85-7791f4f95b6c.jpeg","width":1241,"height":1862,"format":"jpeg","size":234489,"position":"custom","alignment":"center","custom_width":510,"is_ai_generated":false,"cropped_asset_id":null,"cropping_aspect_ratio":null,"cropping_height":null,"cropping_width":null,"cropping_x":null,"cropping_y":null,"original_image_url":null,"alt_text":"","vertical_alignment":"center"}}},"rows":[]},{"column_id":"01M296XDT6DVMY63TXE7YTGPRD","view_id":"01M296XDM0P7CQQPQRKFRMCEK1","position":1,"data":{},"rows":[{"row_id":"01M296XDTA8GTG0QDNGBR53R5A","column_id":"01M296XDT6DVMY63TXE7YTGPRD","position":0,"data":{},"components":[{"component_id":"01M296XDTDWZHT4P9D7H9FDDNE","row_id":"01M296XDTA8GTG0QDNGBR53R5A","component_type":"IMAGE","data":{"styling":{"full_width":false,"alignment":"center","text_styles":{}},"image":{"name":"device-opt-in-animation-5","url":"https://d3k81ch9hvuctc.cloudfront.net/company/Pb3wug/images/1f74faf6-026e-45ce-91ec-3434d9de79a8.gif","width":213,"height":320,"format":"gif","size":124754},"alt_text":"Animation of text message appearing on mobile device","violations":[]},"action":null}]},{"row_id":"01M296XDTH1H4NCBT6V88NAZA0","column_id":"01M296XDT6DVMY63TXE7YTGPRD","position":1,"data":{},"components":[{"component_id":"01M296XDTNVQ0CS4GPX40B3AXE","row_id":"01M296XDTH1H4NCBT6V88NAZA0","component_type":"TEXT","data":{"styling":{"padding":{"bottom":10}},"content":{"html":"Check your texts
"},"violations":[]},"action":null}]},{"row_id":"01M296XDTS32G4A4NGT53160YF","column_id":"01M296XDT6DVMY63TXE7YTGPRD","position":2,"data":{},"components":[{"component_id":"01M296XDTWXZX1JTRBCMBXBM13","row_id":"01M296XDTS32G4A4NGT53160YF","component_type":"TEXT","data":{"styling":{},"content":{"html":"Reply 'Y' to confirm your subscription.
"},"violations":[]},"action":null}]}]}]}],"trigger_groups":[{"trigger_group_id":"01M296XDV09CAETH5HNRNVRGVJ","form_version_id":28371415,"triggers":[{"trigger_id":"01M296XDV7MQ3XP9QHBSFK4EZY","trigger_group_id":"01M296XDV09CAETH5HNRNVRGVJ","data":{"value":true},"trigger_type":"SUPPRESS_SUCCESS_FORM"},{"trigger_id":"01M296XDVBS67MXWM127193AA5","trigger_group_id":"01M296XDV09CAETH5HNRNVRGVJ","data":{"value":true},"trigger_type":"EXISTING_USER"},{"trigger_id":"01M296XDVE0TCNWP0ZVYBBXW44","trigger_group_id":"01M296XDV09CAETH5HNRNVRGVJ","data":{"value":7},"trigger_type":"COOKIE_TIMEOUT"},{"trigger_id":"01M296XDVJYQ452XXM89CJ5BYD","trigger_group_id":"01M296XDV09CAETH5HNRNVRGVJ","data":{"value":2},"trigger_type":"PAGE_VISITS"},{"trigger_id":"01M296XDVN83QXKGGZZCXCAFEN","trigger_group_id":"01M296XDV09CAETH5HNRNVRGVJ","data":{"value":{"blacklist":["*cart*","*staging-us2*","*/black-friday*","*/quality/*","*wornwear*","*.ca*","*stories*","*utm_source=attentive*","*/stories/theshitthropocene-screenings.html*","*/progress-report*","*checkout*","*midterm-elections*","*/elections*","*protect-alaska-public-lands*","*/privacy-notice*","*/account/login/*","*/setpassword/*","*/terms-of-use*","*BB_Ecomm_Search_BRD_WBSP_10off*","*/jobs-at-patagonia/*","*/product*"]}},"trigger_type":"URL_PATH_PATTERNS"}],"SUPPRESS_SUCCESS_FORM":{"value":true},"EXISTING_USER":{"value":true},"COOKIE_TIMEOUT":{"value":7},"PAGE_VISITS":{"value":2},"URL_PATH_PATTERNS":{"value":{"blacklist":["*cart*","*staging-us2*","*/black-friday*","*/quality/*","*wornwear*","*.ca*","*stories*","*utm_source=attentive*","*/stories/theshitthropocene-screenings.html*","*/progress-report*","*checkout*","*midterm-elections*","*/elections*","*protect-alaska-public-lands*","*/privacy-notice*","*/account/login/*","*/setpassword/*","*/terms-of-use*","*BB_Ecomm_Search_BRD_WBSP_10off*","*/jobs-at-patagonia/*","*/product*"]}}}],"form_entity_form_view_dependencies":[]}],"name":"15% Modal - PV2 (email + sms)","show_klaviyo_branding":false,"show_klaviyo_branding_fullpage_and_flyout_forms":false,"dismissed_alerts":[]}],"form_settings":{"enabled":true,"per_session":true,"time_delay_milliseconds":300000},"dynamic_info_config":{},"company_sender_settings":{"email_address":"funhogs@na.patagonia.com","email_settings":{"XGvkVu":{"subject":"Confirm Your Subscription"}}}}